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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 12
Suppose a snack company introduces a new product called SumSeeds-sunflower seeds with energy boosters like caffeine, taurine, lysine, and ginseng. How would you expect this product's IMC program to differ from that for regular sunflower seeds sold as snacks?
Explanation
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Consider a company selling sunflower see...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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