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book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
Exercise 3
What are the steps involved in planning an ad campaign?
2. What are the differences between informational, persuasive, and reminder advertising?
3. What are the pros and cons of the different media types?
Explanation
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Advertising refers to the process of mar...

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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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