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Social Psychology 9th Edition by David Myers
Edition 9ISBN: 978-0073310268Social Psychology 9th Edition by David Myers
Edition 9ISBN: 978-0073310268 Exercise 47
You have been hired to develop an informational campaign to prevent junior high school students from taking up smoking. Your boss wants you to use a scare-tactic approach. What must you do to construct a fear-appeal that is maximally effective?
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Social Psychology 9th Edition by David Myers
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