Business Communication 9th Edition by Amy Newman

Exercise 8

Write a negative review online.
Now rewrite your customer complaint letter from Exercise 15 for an online review. For your post to an online review site, you have a different audience: the public. Consider making changes for a broader audience, who, like the business owner, cares about your credibility, tone, and details. But, unlike the business owner, this audience may make a buying decision based on your review.
Exercise 15
Write a complaint letter to a business owner.
Think about a negative customer service experience you had recently. Write a letter to the business owner or the company's customer service department explaining what happened. Be sure to use a credible tone and specific examples to persuade the owner that your experience is valid.
Also find a way to encourage a response from the company. You may ask for reasonable compensation, if appropriate.