Exam 16: Developing Pricing Strategies and Programs

In ________, the seller charges different amounts to different classes of buyers.

What are the different price-setting methods? Briefly describe each of them.

The prices of tickets to the opera vary depending on where the person would like to be seated - in the gallery or in the stalls. This is an example of ________ pricing.

Traditionally, price was never a major determinant of buyer choice.

JJ pays overhead each month, including his company's bills for rent, heat, interest, and salaries, which are examples of ________ costs.

Which of the following is the most elementary pricing method?

After determining its pricing objectives, what is the next logical step a firm should take in setting its pricing policy?

When hotels drop their rates on the weekends, this form of price discrimination is known as ________ pricing.

What should a company do if its competitor's product contains features that are not available in its own product?

In which of the following forms of countertrade do buyers and sellers directly exchange goods, with no money and no third party is involved?

The US government often uses Dutch auctions to procure supplies.

In target-return pricing, the firm adds a standard markup to the product's cost.

Experience-curve pricing ________.

________ cost is the cost per unit at that level of production; it equals total costs divided by production.

How can companies initiate price cuts and what are the traps that companies can fall into because of this?

A market-penetration pricing strategy is most suitable when ________.

In ________, the seller charges a separate price to each customer depending on the intensity of his or her demand.

Everyday low pricing is most suitable if ________.

A firm that is plagued with overcapacity, intense competition, or changing consumer desires would do better if it pursues ________ as its major objective.

________ reward dealers for participating in advertising and sales support programs.