Exam 11: Pricing Strategies: Additional Considerations

Explore all topics

The ________ seeks to prevent unfair price discrimination by ensuring that sellers offer the same price terms to customers at a given price level.

(Multiple Choice)

5.0/5

(33)

Question 61

A(n) ________ is a straight reduction in price on purchases during a stated period of time or of larger quantities.

(Multiple Choice)

4.8/5

(28)

Question 62

Why do businesses use cash discounts when they are in essence losing some money on the sale?

(Essay)

4.8/5

(29)

Question 63

For segmented pricing to be an effective strategy, the prices should reflect real differences in customers' perceived value.

(True/False)

4.8/5

(43)

Question 64

Give two examples of by-product pricing.

(Essay)

4.9/5

(29)

Question 65

Which of the following is true of FOB-origin pricing?

(Multiple Choice)

4.8/5

(36)

Question 66

When amusement parks charge customers for admission and later for food and beverages, they are following a ________ pricing strategy.

(Multiple Choice)

5.0/5

(33)

Question 67

Freight-absorption pricing is used for ________.

(Multiple Choice)

4.8/5

(42)

Question 68

Which of the following is true of price changes?

(Multiple Choice)

4.9/5

(34)

Question 69

List four types of segmented pricing.

(Essay)

4.8/5

(48)

Question 70

What type of pricing is being used when a company temporarily prices its product below the list price or even below cost to create buying excitement and urgency?

(Multiple Choice)

4.8/5

(40)

Question 71

Price discrimination may be used to match competition as long as the strategy is temporary, localized, and ________.

(Multiple Choice)

4.9/5

(37)

Question 72

Midnight Magic, a perfume manufacturing company, plans to release a new fragrance during the holiday season at $99 per bottle. The company intends to bring the price down to $49 within six months of its release to attract buyers who couldn't afford the initial price. Which of the following pricing strategies is Midnight Magic using?

(Multiple Choice)

4.9/5

(40)

Question 73

________ are formed by noting current prices, remembering past prices, or assessing the buying situation.

(Multiple Choice)

4.7/5

(35)

Question 74

Which of the following is true of promotional pricing?

(Multiple Choice)

4.8/5

(33)

Question 75

What should the price steps of product line pricing take into account?

(Essay)

4.9/5

(35)

Question 76

Price discrimination is legal when a ________.

(Multiple Choice)

4.8/5

(44)

Question 77

Online flash sales are used to create buying urgency and make buyers feel lucky to have gotten in on the deal.

(True/False)

4.9/5

(46)

Question 78

Dynamic pricing is least prevalent online.

(True/False)

4.8/5

(39)

Question 79

Pricing strategies tend to change and evolve as the average product passes through its life cycle.

(True/False)

4.8/5

(43)

Question 80

Showing 61 - 80 of 150

The ________ seeks to prevent unfair price discrimination by ensuring that sellers offer the same price terms to customers at a given price level.

A(n) ________ is a straight reduction in price on purchases during a stated period of time or of larger quantities.

Why do businesses use cash discounts when they are in essence losing some money on the sale?

For segmented pricing to be an effective strategy, the prices should reflect real differences in customers' perceived value.

Give two examples of by-product pricing.

Which of the following is true of FOB-origin pricing?

When amusement parks charge customers for admission and later for food and beverages, they are following a ________ pricing strategy.

Freight-absorption pricing is used for ________.

Which of the following is true of price changes?

List four types of segmented pricing.

What type of pricing is being used when a company temporarily prices its product below the list price or even below cost to create buying excitement and urgency?

Price discrimination may be used to match competition as long as the strategy is temporary, localized, and ________.

________ are formed by noting current prices, remembering past prices, or assessing the buying situation.

Which of the following is true of promotional pricing?

What should the price steps of product line pricing take into account?

Price discrimination is legal when a ________.

Online flash sales are used to create buying urgency and make buyers feel lucky to have gotten in on the deal.

Dynamic pricing is least prevalent online.

Pricing strategies tend to change and evolve as the average product passes through its life cycle.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters