Exam 1: Overview of Personal Selling
Exam 1: Overview of Personal Selling103 Questions
Exam 2: Building Trust and Sales Ethics107 Questions
Exam 3: Understanding Buyers129 Questions
Exam 4: Communication Skills126 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue109 Questions
Exam 6: Planning Sales Dialogues and Presentations113 Questions
Exam 7: Sales Dialogue: Creating and Communicating Value131 Questions
Exam 8: Addressing Concerns and Earning Commitment116 Questions
Exam 9: Expanding Customer Relations114 Questions
Exam 10: Adding Value: Self-Leadership and Teamwork137 Questions
Exam 11: Sales Management and Sales 2.0186 Questions
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__________________ refers to a customer-oriented approach that uses truthful, non-manipulative tactics to satisfy the long-term needs of both the customer and the selling firm.
(Short Answer)
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The primary focus of transaction-focused selling is the __________ and the selling firm.
(Short Answer)
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During the early part of the twentieth century there was widespread interest in how to reduce the cost of sales. Many believed that this could be done by:
(Multiple Choice)
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