Exam 1: Overview of Personal Selling

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__________________ refers to a customer-oriented approach that uses truthful, non-manipulative tactics to satisfy the long-term needs of both the customer and the selling firm.

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The primary focus of transaction-focused selling is the __________ and the selling firm.

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During the early part of the twentieth century there was widespread interest in how to reduce the cost of sales. Many believed that this could be done by:

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