Exam 3: Consumer Behavior in Services
Exam 1: Introduction to Services80 Questions
Exam 2: Conceptual Framework of the Book: the Gaps Model of Service Quality79 Questions
Exam 3: Consumer Behavior in Services81 Questions
Exam 4: Customer Expectations of Service80 Questions
Exam 5: Customer Perceptions of Service80 Questions
Exam 6: Listening to Customers Through Research80 Questions
Exam 7: Building Customer Relationships80 Questions
Exam 8: Service Recovery80 Questions
Exam 9: Service Innovation and Design79 Questions
Exam 10: Customer-Defined Service Standards78 Questions
Exam 11: Physical Evidence and the Servicescape76 Questions
Exam 12: Employees Roles in Service Delivery80 Questions
Exam 13: Customers Roles in Service Delivery80 Questions
Exam 14: Delivering Service Through Intermediaries and Electronic Channels79 Questions
Exam 15: Managing Demand and Capacity80 Questions
Exam 16: Integrated Marketing Communications80 Questions
Exam 17: Pricing of Services80 Questions
Exam 18: The Financial and Economic Impact of Service80 Questions
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New mother Allyson needs to find a day care center for her infant daughter. Since this is the first time she has had to find someone to care for her daughter, she is unfamiliar with the day care centers in her hometown. Before leaving her child, Allyson has decided to search for information about the different centers located near her home. Which of the following sources is Allyson most likely to use when searching for information about day care centers?
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