Question 1

Content analysis can be applied only to recorded communication.

Accepted Answer

A) True 
 B)False  False

Question 2

The earliest sociological research based on visual analysis was

Accepted Answer

A)  Goffman's Gender Advertisements 
B)  Marx's The Communist Manifesto 
C)  Durkheim's Suicide 
D)  Weber's The Protestant Ethic and The Spirit of Capitalism 
E)  Mills' The Sociological Imagination 
A)  Goffman's Gender Advertisements 
B)  Marx's The Communist Manifesto 
C)  Durkheim's Suicide 
D)  Weber's The Protestant Ethic and The Spirit of Capitalism 
E)  Mills' The Sociological Imagination A

Question 3

In content analysis,you can choose any conventional sampling technique.

Accepted Answer

A) True 
 B)False  True

Question 4

Content analysis allows us to study the past.

Accepted Answer

A) True 
 B)False

Question 5

Content analysis is a technique that depends on the researcher's capacity to create and record meaningful variables
for classifying units of analysis.

Accepted Answer

A) True 
 B)False

Question 6

What is the difference between units of analysis and units of observation? Under what situation would the units of analysis and units of observation be the same?

Accepted Answer

The units of analysis refer to the level

Question 7

Which of the following is not an appropriate topic for content analysis?

Accepted Answer

A)  an examination of facebook accounts for social activity among teens 
B)  an examination of election coverage on various websites 
C)  an examination of women's portrayal through art 
D)  an examination of social networks through obituaries 
E)  an examination of gender differences in college attendance 
A)  an examination of facebook accounts for social activity among teens 
B)  an examination of election coverage on various websites 
C)  an examination of women's portrayal through art 
D)  an examination of social networks through obituaries 
E)  an examination of gender differences in college attendance

Question 8

What are the main differences between quantitative content analysis and qualitative content analysis?

Accepted Answer

Quantitative content analysis and qualit

Question 9

Content analysis relies solely on simple random sampling.

Accepted Answer

A) True 
 B)False

Question 10

Units of analysis

Accepted Answer

A)  are also known as units of observation. 
B)  are the units about which information is collected. 
C)  are the units from which information is collected. 
D)  are easy to identify. 
E)  none of these. 
A)  are also known as units of observation. 
B)  are the units about which information is collected. 
C)  are the units from which information is collected. 
D)  are easy to identify. 
E)  none of these.

Question 11

A unit of analysis is the unit about which information is collected.

Accepted Answer

A) True 
 B)False

Question 12

Content analysis is not appropriate for

Accepted Answer

A)  evaluating census data. 
B)  want ads. 
C)  diary entries. 
D)  email messages. 
E)  newspapers. 
A)  evaluating census data. 
B)  want ads. 
C)  diary entries. 
D)  email messages. 
E)  newspapers.

Question 13

What type of sampling is used in content analysis?

Accepted Answer

A)  simple 
B)  random 
C)  stratified 
D)  all of these 
E)  none of these; sampling does not occur 
A)  simple 
B)  random 
C)  stratified 
D)  all of these 
E)  none of these; sampling does not occur

Question 14

There are strict guidelines for doing qualitative content analysis.

Accepted Answer

A) True 
 B)False

Question 15

There are more guidelines for doing qualitative content analysis than quantitative content analysis.

Accepted Answer

A) True 
 B)False

Question 16

Quantitative content analysis depends on

Accepted Answer

A)  the researcher's capability to create meaningful variables. 
B)  the availability of valid data. 
C)  properly worded research questions. 
D)  adequate units of analysis. 
E)  a small sample size. 
A)  the researcher's capability to create meaningful variables. 
B)  the availability of valid data. 
C)  properly worded research questions. 
D)  adequate units of analysis. 
E)  a small sample size.

Question 17

Like other kinds of social research,one of the first steps in content analysis is to determine

Accepted Answer

A)  the number of cases that the research will focus on. 
B)  the kind of medium that the analysis will focus on. 
C)  the units of analysis that the research will focus on. 
D)  the ease of accessibility of the subject matter. 
E)  none of these. 
A)  the number of cases that the research will focus on. 
B)  the kind of medium that the analysis will focus on. 
C)  the units of analysis that the research will focus on. 
D)  the ease of accessibility of the subject matter. 
E)  none of these.

Question 18

Content analysis dates back to

Accepted Answer

A)  the late 1600s. 
B)  the early 1900s. 
C)  the 1950s. 
D)  the 1960s. 
E)  1990. 
A)  the late 1600s. 
B)  the early 1900s. 
C)  the 1950s. 
D)  the 1960s. 
E)  1990.

Question 19

Which of the following is not a disadvantage of content analysis?

Accepted Answer

A)  content analysis applies only to recorded communications 
B)  there are questions of reliability with content analysis 
C)  there are concerns of validity 
D)  content analysis does not allow for literary criticism 
E)  none of these 
A)  content analysis applies only to recorded communications 
B)  there are questions of reliability with content analysis 
C)  there are concerns of validity 
D)  content analysis does not allow for literary criticism 
E)  none of these

Question 20

There are times when the unit of analysis and the unit of observation can be the same thing.

Accepted Answer

A) True 
 B)False

Content analysis can be applied only to recorded communication.

The earliest sociological research based on visual analysis was

In content analysis,you can choose any conventional sampling technique.

Content analysis allows us to study the past.

Content analysis is a technique that depends on the researcher's capacity to create and record meaningful variables for classifying units of analysis.

What is the difference between units of analysis and units of observation? Under what situation would the units of analysis and units of observation be the same?

Which of the following is not an appropriate topic for content analysis?

What are the main differences between quantitative content analysis and qualitative content analysis?

Content analysis relies solely on simple random sampling.

Units of analysis

A unit of analysis is the unit about which information is collected.

Content analysis is not appropriate for

What type of sampling is used in content analysis?

There are strict guidelines for doing qualitative content analysis.

There are more guidelines for doing qualitative content analysis than quantitative content analysis.

Quantitative content analysis depends on

Like other kinds of social research,one of the first steps in content analysis is to determine

Content analysis dates back to

Which of the following is not a disadvantage of content analysis?

There are times when the unit of analysis and the unit of observation can be the same thing.

The Uses of Social Research

Theory and Research

Ethics and Social Research

Planning a Research Project

Sampling

Measurement

Cross-Sectional, Longitudinal, and Case Study Designs

Experimental Research

Questionnaires and Structured Interviews

Qualitative Interviewing

Observational Techniques

Using Available Data

Applied Social Research

Quantitative and Qualitative Data Analysis

Filters

Exam 13: Content Analysis

Content analysis can be applied only to recorded communication.

The earliest sociological research based on visual analysis was

In content analysis,you can choose any conventional sampling technique.

Content analysis allows us to study the past.

Content analysis is a technique that depends on the researcher's capacity to create and record meaningful variables for classifying units of analysis.

What is the difference between units of analysis and units of observation? Under what situation would the units of analysis and units of observation be the same?

Which of the following is not an appropriate topic for content analysis?

What are the main differences between quantitative content analysis and qualitative content analysis?

Content analysis relies solely on simple random sampling.

Units of analysis

A unit of analysis is the unit about which information is collected.

Content analysis is not appropriate for

What type of sampling is used in content analysis?

There are strict guidelines for doing qualitative content analysis.

There are more guidelines for doing qualitative content analysis than quantitative content analysis.

Quantitative content analysis depends on

Like other kinds of social research,one of the first steps in content analysis is to determine

Content analysis dates back to

Which of the following is not a disadvantage of content analysis?

There are times when the unit of analysis and the unit of observation can be the same thing.

The Uses of Social Research

Theory and Research

Ethics and Social Research

Planning a Research Project

Sampling

Measurement

Cross-Sectional, Longitudinal, and Case Study Designs

Experimental Research

Questionnaires and Structured Interviews

Qualitative Interviewing

Observational Techniques

Using Available Data

Applied Social Research

Quantitative and Qualitative Data Analysis

Filters