Question 1

What is a limitation of using financial budgets?

Accepted Answer

A) They can become a substitute for objectives. 
B) They can hide inefficiencies if done only on precedent. 
C) They can be so detailed that they are cumbersome and expensive. 
D) They are sometimes used as instruments of tyranny. 
E) all of the above 
A) They can become a substitute for objectives. 
B) They can hide inefficiencies if done only on precedent. 
C) They can be so detailed that they are cumbersome and expensive. 
D) They are sometimes used as instruments of tyranny. 
E) all of the above

Question 2

What is a drawback of using only equity to raise capital?

Accepted Answer

A) The cost 
B) That it doesn't raise as much capital as debt financing 
C) Fluctuations in the stock market 
D) Dilution of the control of the company 
E) That it will cause EPS to roller- coaster 
A) The cost 
B) That it doesn't raise as much capital as debt financing 
C) Fluctuations in the stock market 
D) Dilution of the control of the company 
E) That it will cause EPS to roller- coaster

Question 3

After segmenting markets so that a firm can target particular customer groups,the next step is to find out what customer groups want and expect.

Accepted Answer

A) True 
 B)False

Question 4

What entails developing schematic representations that reflect how products or services compare to competitors',on the dimensions that are most important to success in the industry?

Accepted Answer

A) Segmentation 
B) Positioning 
C) Diversification 
D) Penetration 
E) Budgeting 
A) Segmentation 
B) Positioning 
C) Diversification 
D) Penetration 
E) Budgeting

Question 5

The marketing mix component factors are product,place,promotion,price and people.

Accepted Answer

A) True 
 B)False

Question 6

If a firm incurs a loss during a particular year,or if the firm had positive net income but paid out dividends more than the net income,its retained earnings for that year will most likely be

Accepted Answer

A) a large positive number. 
B) a low positive number. 
C) zero. 
D) impossible to determine from this information. 
E) a negative number. 
A) a large positive number. 
B) a low positive number. 
C) zero. 
D) impossible to determine from this information. 
E) a negative number.

Question 7

The Financial Accounting Standard Board (FASB)Rule 142 deals with

Accepted Answer

A) illegal inflation of financial projections. 
B) hacking issues in MIS. 
C) improving marketing policies. 
D) how firms conduct R & D. 
E) goodwill. 
A) illegal inflation of financial projections. 
B) hacking issues in MIS. 
C) improving marketing policies. 
D) how firms conduct R & D. 
E) goodwill.

Question 8

A firm can usually serve two or more market segments with the same strategy.

Accepted Answer

A) True 
 B)False

Question 9

Subdividing a market into distinct subsets of customers according to their needs and the way they buy and use a product or service is

Accepted Answer

A) product diversification. 
B) positioning. 
C) market segregation. 
D) market penetration. 
E) market segmentation. 
A) product diversification. 
B) positioning. 
C) market segregation. 
D) market penetration. 
E) market segmentation.

Question 10

R&D policies can enhance strategy implementation efforts to emphasize product or process improvements.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is (are)true about two different market segments?

Accepted Answer

A) They usually require different marketing strategies. 
B) They can usually be served with the same marketing strategy. 
C) They are most effective when a firm squats between two segments. 
D) They are usually incompatible. 
E) They are always in different geographic locations. 
A) They usually require different marketing strategies. 
B) They can usually be served with the same marketing strategy. 
C) They are most effective when a firm squats between two segments. 
D) They are usually incompatible. 
E) They are always in different geographic locations.

Question 12

Name five examples of marketing decisions that may require policies.

Accepted Answer

to adverti

Question 13

What becomes a more attractive financing technique when cost of capital is high?

Accepted Answer

A) Cost cutting 
B) Borrowing 
C) Stock issuance 
D) Debt 
E) Staying privately owned 
A) Cost cutting 
B) Borrowing 
C) Stock issuance 
D) Debt 
E) Staying privately owned

Question 14

Why is market segmentation an important variable in strategy implementation?

Accepted Answer

A) All company strategies require increased sales through new markets and products. 
B) Market segmentation decisions directly affect marketing mix variables. 
C) Mass production,mass distribution and mass advertising are not always required. 
D) It allows a firm to operate with limited resources. 
E) all of the above 
A) All company strategies require increased sales through new markets and products. 
B) Market segmentation decisions directly affect marketing mix variables. 
C) Mass production,mass distribution and mass advertising are not always required. 
D) It allows a firm to operate with limited resources. 
E) all of the above

Question 15

Projected financial analysis is an important strategy- implementation technique because

Accepted Answer

A) insurance needs can be computed. 
B) it is an exact measurement of financial costs in the future. 
C) it is an exact measurement of future company profits. 
D) it allows an organization to examine the expected results of various actions and approaches. 
E) none of the above 
A) insurance needs can be computed. 
B) it is an exact measurement of financial costs in the future. 
C) it is an exact measurement of future company profits. 
D) it allows an organization to examine the expected results of various actions and approaches. 
E) none of the above

Question 16

How should financial budgets be thought of?

Accepted Answer

A) A method for determining who should receive the largest pay raise. 
B) A tool for forecasting future profits. 
C) A method for obtaining the most productive and profitable use of an organization's resources. 
D) A tool for limiting expenditures. 
E) A method for rationing the profits from the past year. 
A) A method for determining who should receive the largest pay raise. 
B) A tool for forecasting future profits. 
C) A method for obtaining the most productive and profitable use of an organization's resources. 
D) A tool for limiting expenditures. 
E) A method for rationing the profits from the past year.

Question 17

Segmenting industrial markets is generally simpler and easier than segmenting consumer markets.

Accepted Answer

A) True 
 B)False

Question 18

Which method of determining a firm's net worth divides the market price of the firm's stock by the annual earnings per share,and multiplies the result by the firm's average net income for the past five years?

Accepted Answer

A) Long- term asset method 
B) Current ratio method 
C) Price- earnings ratio method 
D) Outstanding shares method 
E) Debt/equity method 
A) Long- term asset method 
B) Current ratio method 
C) Price- earnings ratio method 
D) Outstanding shares method 
E) Debt/equity method

Question 19

Market penetration can be defined as the subdividing of a market into distinct subsets of customers according to needs and buying habits.

Accepted Answer

A) True 
 B)False

Question 20

The most common bases for segmenting markets are geographic and demographic.

Accepted Answer

A) True 
 B)False

What is a limitation of using financial budgets?

What is a drawback of using only equity to raise capital?

After segmenting markets so that a firm can target particular customer groups,the next step is to find out what customer groups want and expect.

What entails developing schematic representations that reflect how products or services compare to competitors',on the dimensions that are most important to success in the industry?

The marketing mix component factors are product,place,promotion,price and people.

If a firm incurs a loss during a particular year,or if the firm had positive net income but paid out dividends more than the net income,its retained earnings for that year will most likely be

The Financial Accounting Standard Board (FASB)Rule 142 deals with

A firm can usually serve two or more market segments with the same strategy.

Subdividing a market into distinct subsets of customers according to their needs and the way they buy and use a product or service is

R&D policies can enhance strategy implementation efforts to emphasize product or process improvements.

Which of the following is (are)true about two different market segments?

Name five examples of marketing decisions that may require policies.

What becomes a more attractive financing technique when cost of capital is high?

Why is market segmentation an important variable in strategy implementation?

Projected financial analysis is an important strategy- implementation technique because

How should financial budgets be thought of?

Segmenting industrial markets is generally simpler and easier than segmenting consumer markets.

Which method of determining a firm's net worth divides the market price of the firm's stock by the annual earnings per share,and multiplies the result by the firm's average net income for the past five years?

Market penetration can be defined as the subdividing of a market into distinct subsets of customers according to needs and buying habits.

The most common bases for segmenting markets are geographic and demographic.

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

The Internal Assessment

Competing in the Global Marketplace

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management and Operations Issues

Leadership and Culture

Strategy Review, eveluation, and Control

Filters

Exam 9: Implementing Strategies: Marketing, financeaccounting, rd, and Mis Issues

What is a limitation of using financial budgets?

What is a drawback of using only equity to raise capital?

After segmenting markets so that a firm can target particular customer groups,the next step is to find out what customer groups want and expect.

What entails developing schematic representations that reflect how products or services compare to competitors',on the dimensions that are most important to success in the industry?

The marketing mix component factors are product,place,promotion,price and people.

If a firm incurs a loss during a particular year,or if the firm had positive net income but paid out dividends more than the net income,its retained earnings for that year will most likely be

The Financial Accounting Standard Board (FASB)Rule 142 deals with

A firm can usually serve two or more market segments with the same strategy.

Subdividing a market into distinct subsets of customers according to their needs and the way they buy and use a product or service is

R&D policies can enhance strategy implementation efforts to emphasize product or process improvements.

Which of the following is (are)true about two different market segments?

Name five examples of marketing decisions that may require policies.

What becomes a more attractive financing technique when cost of capital is high?

Why is market segmentation an important variable in strategy implementation?

Projected financial analysis is an important strategy- implementation technique because

How should financial budgets be thought of?

Segmenting industrial markets is generally simpler and easier than segmenting consumer markets.

Which method of determining a firm's net worth divides the market price of the firm's stock by the annual earnings per share,and multiplies the result by the firm's average net income for the past five years?

Market penetration can be defined as the subdividing of a market into distinct subsets of customers according to needs and buying habits.

The most common bases for segmenting markets are geographic and demographic.

The Nature of Strategic Management

The Business Vision and Mission

The External Assessment

The Internal Assessment

Competing in the Global Marketplace

Strategies in Action

Strategy Analysis and Choice

Implementing Strategies: Management and Operations Issues

Leadership and Culture

Strategy Review, eveluation, and Control

Filters