Question 1

Observation could reveal all of the following characteristics of an audience EXCEPT

Accepted Answer

A)  the approximate age of audience members. 
B)  the racial/ethnic makeup of the audience. 
C)  audience responsiveness to various topics. 
D)  audience values and beliefs. 
A)  the approximate age of audience members. 
B)  the racial/ethnic makeup of the audience. 
C)  audience responsiveness to various topics. 
D)  audience values and beliefs.

Question 2

Which of the following is most deeply embedded in a person?

Accepted Answer

A)  an attitude 
B)  a belief 
C)  a value 
D)  a thought 
A)  an attitude 
B)  a belief 
C)  a value 
D)  a thought

Question 3

Which of the following is NOT a mistake beginning speakers often make?

Accepted Answer

A)  spending too little time thinking of an appropriate topic 
B)  searching too long for the "perfect" subject for the speech 
C)  finding a topic of little interest to the target audience 
D)  choosing a topic about which the audience knows more than the speaker 
A)  spending too little time thinking of an appropriate topic 
B)  searching too long for the "perfect" subject for the speech 
C)  finding a topic of little interest to the target audience 
D)  choosing a topic about which the audience knows more than the speaker

Question 4

Which of the following is LEAST likely to be a demographic characteristic useful for audience analysis?

Accepted Answer

A)  age 
B)  political party 
C)  shoe size 
D)  gender 
A)  age 
B)  political party 
C)  shoe size 
D)  gender

Question 5

If you adapt to your audience, you are more likely to accomplish all of the following EXCEPT

Accepted Answer

A)  getting audience members to remember your message. 
B)  enhancing the opinion audience members have about you as a speaker. 
C)  moving the attitudes of audience members in the direction you are advocating. 
D)  changing the audience's values in relation to the topic. 
A)  getting audience members to remember your message. 
B)  enhancing the opinion audience members have about you as a speaker. 
C)  moving the attitudes of audience members in the direction you are advocating. 
D)  changing the audience's values in relation to the topic.

Question 6

If you use a questionnaire in which you ask your audience to rank the importance of items such as wisdom, freedom, equality, and faith, you are assessing their

Accepted Answer

A)  attitudes. 
B)  beliefs. 
C)  values. 
D)  politics. 
A)  attitudes. 
B)  beliefs. 
C)  values. 
D)  politics.

Question 7

The specific purpose of a public presentation

Accepted Answer

A)  summarizes what it is about the topic that the speaker expects the audience to come away with. 
B)  is a complete statement that reveals the content of the presentation to the audience. 
C)  states the speaker's topic in general terms. 
D)  adapts the topic to the audience. 
A)  summarizes what it is about the topic that the speaker expects the audience to come away with. 
B)  is a complete statement that reveals the content of the presentation to the audience. 
C)  states the speaker's topic in general terms. 
D)  adapts the topic to the audience.

Question 8

Because the First Amendment to the Constitution grants us the right of free speech, it is our duty to speak boldly and frankly on any topic we choose and with any audience we choose.

Accepted Answer

A) True 
 B)False

Question 9

Being well informed about a topic will not necessarily make it a good choice for a presentation. You will make a far better presentation if you also feel some ________ the topic, meaning that you have or will invest some time and effort in a cause related to the topic.

Accepted Answer

A)  interest in 
B)  commitment to 
C)  curiosity about 
D)  discomfort about 
A)  interest in 
B)  commitment to 
C)  curiosity about 
D)  discomfort about

Question 10

Which of the following is a good example of audience analysis?

Accepted Answer

A)  asking the audience to choose a relevant topic by a show of hands 
B)  asking each audience member to supply demographic information about themselves 
C)  collecting and interpreting publicly available demographic information about the audience 
D)  mastering the topic well enough to be able to field questions from any audience member 
A)  asking the audience to choose a relevant topic by a show of hands 
B)  asking each audience member to supply demographic information about themselves 
C)  collecting and interpreting publicly available demographic information about the audience 
D)  mastering the topic well enough to be able to field questions from any audience member

Question 11

Which of the following topics is the narrowest?

Accepted Answer

A)  African-Americans and the American Revolution 
B)  Crispus Attucks and the Boston Massacre 
C)  the American Revolution 
D)  the American Revolution in the North, 1776-1777 
A)  African-Americans and the American Revolution 
B)  Crispus Attucks and the Boston Massacre 
C)  the American Revolution 
D)  the American Revolution in the North, 1776-1777

Question 12

Which of the following best summarizes the relation between speaker and audience?

Accepted Answer

A)  Good public speakers successfully impose their point of view on their listeners. 
B)  Good public speakers consider their topic before their audience when deciding what level of language to use. 
C)  Good public speakers negotiate a message between themselves and their audience. 
D)  Good public speakers boldly state their position on controversial topics without concern for the views of their audience. 
A)  Good public speakers successfully impose their point of view on their listeners. 
B)  Good public speakers consider their topic before their audience when deciding what level of language to use. 
C)  Good public speakers negotiate a message between themselves and their audience. 
D)  Good public speakers boldly state their position on controversial topics without concern for the views of their audience.

Question 13

You should be clear on the specific purpose of your speech, and you should be able to state the outcome you desire.

Accepted Answer

A) True 
 B)False

Question 14

All of the following are potential strategies for analyzing emerging trends among a diverse audience EXCEPT

Accepted Answer

A)  following topics on Twitter. 
B)  deciding on a position to take on a topic based on what friends are saying in social media. 
C)  following links on the Facebook and web pages of relevant organizations. 
D)  noting topics of concern to friends on Facebook. 
A)  following topics on Twitter. 
B)  deciding on a position to take on a topic based on what friends are saying in social media. 
C)  following links on the Facebook and web pages of relevant organizations. 
D)  noting topics of concern to friends on Facebook.

Question 15

What is the relationship among attitudes, beliefs, and values?

Accepted Answer

A)  Values (like health) underlie beliefs (for example that diet affects health), which underlie attitudes (like concern about the effects of pesticide use). 
B)  Beliefs (for example that diet affects health) underlie values (like health), which underlie attitudes (like concern about the effects of pesticide use). 
C)  Attitudes (like concern about the effects of pesticide use) underlie beliefs (for example that diet affects health), which underlie values (like health). 
D)  Beliefs (for example that diet affects health) underlie attitudes (like concern about the effects of pesticide use), which underlie values (like health). 
A)  Values (like health) underlie beliefs (for example that diet affects health), which underlie attitudes (like concern about the effects of pesticide use). 
B)  Beliefs (for example that diet affects health) underlie values (like health), which underlie attitudes (like concern about the effects of pesticide use). 
C)  Attitudes (like concern about the effects of pesticide use) underlie beliefs (for example that diet affects health), which underlie values (like health). 
D)  Beliefs (for example that diet affects health) underlie attitudes (like concern about the effects of pesticide use), which underlie values (like health).

Question 16

Which item below is NOT good advice for a useful audience analysis questionnaire?

Accepted Answer

A)  Keep your questionnaire anonymous and confidential to encourage honest responses. 
B)  Ask several open-ended questions to make sure you understand the deep values of your audience. 
C)  Use the questionnaire to determine identifiable groups within the audience, such as students or parents. 
D)  Notice whether there are categories into which practically nobody falls (e.g., no single individuals in the audience). 
A)  Keep your questionnaire anonymous and confidential to encourage honest responses. 
B)  Ask several open-ended questions to make sure you understand the deep values of your audience. 
C)  Use the questionnaire to determine identifiable groups within the audience, such as students or parents. 
D)  Notice whether there are categories into which practically nobody falls (e.g., no single individuals in the audience).

Question 17

Which of the following is most likely a largely voluntary audience?

Accepted Answer

A)  people who paid to attend a lecture on modern art at a local museum 
B)  students attending an art history class to fulfill their school's graduation requirements 
C)  kindergarten students on their first day of class 
D)  high school students on a field trip to a local art museum 
A)  people who paid to attend a lecture on modern art at a local museum 
B)  students attending an art history class to fulfill their school's graduation requirements 
C)  kindergarten students on their first day of class 
D)  high school students on a field trip to a local art museum

Question 18

Before giving a speech to his class, Jaehyun searched his school's website for statistics about the school's students-such as their average SAT and ACT scores, their racial and ethnic background, their gender, and their most popular majors-to begin to get a sense of the audience he would be addressing. In doing so, Jaehyun was engaging in

Accepted Answer

A)  attitude appraisal. 
B)  demographic analysis. 
C)  active observation. 
D)  online survey. 
A)  attitude appraisal. 
B)  demographic analysis. 
C)  active observation. 
D)  online survey.

Question 19

Which scenario best illustrates the influence of commitment on topic selection?

Accepted Answer

A)  Martine read an article on the Internet about DNA ancestry tests and decided they would make a good subject for her presentation. 
B)  Mario decided to make the topic of his presentation his experience volunteering as an English tutor for immigrants at a local community center. 
C)  Calista focused on homelessness as a topic for her presentation after seeing a report on television about a local homeless shelter. 
D)  Joaquim encountered an article about short selling in financial markets and thought a presentation on the practice would interest his classmates. 
A)  Martine read an article on the Internet about DNA ancestry tests and decided they would make a good subject for her presentation. 
B)  Mario decided to make the topic of his presentation his experience volunteering as an English tutor for immigrants at a local community center. 
C)  Calista focused on homelessness as a topic for her presentation after seeing a report on television about a local homeless shelter. 
D)  Joaquim encountered an article about short selling in financial markets and thought a presentation on the practice would interest his classmates.

Question 20

Faced with an audience that opposes your ideas, the best strategy is to

Accepted Answer

A)  switch positions on the topic so that it appears that your ideas conform with theirs. 
B)  acknowledge your differences and do what you can to show the merit of your position. 
C)  directly attack their position, pointing out all the ways it is wrong. 
D)  proceed with your original message and leave time for questions. 
A)  switch positions on the topic so that it appears that your ideas conform with theirs. 
B)  acknowledge your differences and do what you can to show the merit of your position. 
C)  directly attack their position, pointing out all the ways it is wrong. 
D)  proceed with your original message and leave time for questions.

Observation could reveal all of the following characteristics of an audience EXCEPT

Which of the following is most deeply embedded in a person?

Which of the following is NOT a mistake beginning speakers often make?

Which of the following is LEAST likely to be a demographic characteristic useful for audience analysis?

If you adapt to your audience, you are more likely to accomplish all of the following EXCEPT

If you use a questionnaire in which you ask your audience to rank the importance of items such as wisdom, freedom, equality, and faith, you are assessing their

The specific purpose of a public presentation

Because the First Amendment to the Constitution grants us the right of free speech, it is our duty to speak boldly and frankly on any topic we choose and with any audience we choose.

Being well informed about a topic will not necessarily make it a good choice for a presentation. You will make a far better presentation if you also feel some ________ the topic, meaning that you have or will invest some time and effort in a cause related to the topic.

Which of the following is a good example of audience analysis?

Which of the following topics is the narrowest?

Which of the following best summarizes the relation between speaker and audience?

You should be clear on the specific purpose of your speech, and you should be able to state the outcome you desire.

All of the following are potential strategies for analyzing emerging trends among a diverse audience EXCEPT

What is the relationship among attitudes, beliefs, and values?

Which item below is NOT good advice for a useful audience analysis questionnaire?

Which of the following is most likely a largely voluntary audience?

Which scenario best illustrates the influence of commitment on topic selection?

Faced with an audience that opposes your ideas, the best strategy is to

Communication, Perception, and Your Life

Communicating Verbally

Communicating Nonverbally

Communicating Through Listening

Interpersonal Communication

Intercultural Communication

Mediated Communication and Social Media

Organizational and Small-Group Communication

Organizing Your Presentation

Gathering Information and Supporting Materials

Communication Apprehension and Delivery

Public Presentations to Inform

Public Presentations to Persuade

Using Communication Skills As You Enter the Workplace

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Exam 9: Topic Selection and Audience Analysis

Observation could reveal all of the following characteristics of an audience EXCEPT

Which of the following is most deeply embedded in a person?

Which of the following is NOT a mistake beginning speakers often make?

Which of the following is LEAST likely to be a demographic characteristic useful for audience analysis?

If you adapt to your audience, you are more likely to accomplish all of the following EXCEPT

If you use a questionnaire in which you ask your audience to rank the importance of items such as wisdom, freedom, equality, and faith, you are assessing their

The specific purpose of a public presentation

Because the First Amendment to the Constitution grants us the right of free speech, it is our duty to speak boldly and frankly on any topic we choose and with any audience we choose.

Being well informed about a topic will not necessarily make it a good choice for a presentation. You will make a far better presentation if you also feel some ________ the topic, meaning that you have or will invest some time and effort in a cause related to the topic.

Which of the following is a good example of audience analysis?

Which of the following topics is the narrowest?

Which of the following best summarizes the relation between speaker and audience?

You should be clear on the specific purpose of your speech, and you should be able to state the outcome you desire.

All of the following are potential strategies for analyzing emerging trends among a diverse audience EXCEPT

What is the relationship among attitudes, beliefs, and values?

Which item below is NOT good advice for a useful audience analysis questionnaire?

Which of the following is most likely a largely voluntary audience?

Which scenario best illustrates the influence of commitment on topic selection?

Faced with an audience that opposes your ideas, the best strategy is to

Communication, Perception, and Your Life

Communicating Verbally

Communicating Nonverbally

Communicating Through Listening

Interpersonal Communication

Intercultural Communication

Mediated Communication and Social Media

Organizational and Small-Group Communication

Organizing Your Presentation

Gathering Information and Supporting Materials

Communication Apprehension and Delivery

Public Presentations to Inform

Public Presentations to Persuade

Using Communication Skills As You Enter the Workplace

Filters