Question 1

Describe response lists and compiled lists in direct mail programs.

Accepted Answer

A response list consists of customers wh

Question 2

The number one reason that individuals remain loyal to a permission marketing program after they have joined is a chance to win prizes in a contest or sweepstakes.

Accepted Answer

A) True 
 B)False

Question 3

Ariana moved to a new apartment.She soon received a letter from Bed,Bath,and Beyond containing a coupon for merchandise she may need in her new apartment.This is an example of data mining.

Accepted Answer

A) True 
 B)False

Question 4

When customers in a permission marketing program receive rewards during the program in addition to at the beginning,it creates a feeling of empowerment.

Accepted Answer

A) True 
 B)False

Question 5

In terms of generating leads for personal selling,the worst method is:

Accepted Answer

A) networking. 
B) directories. 
C) database-generated leads. 
D) cold calls. 
A) networking. 
B) directories. 
C) database-generated leads. 
D) cold calls.

Question 6

In terms of generating leads for personal selling,the best referrals come from:

Accepted Answer

A) channel members. 
B) vendors. 
C) other salespeople. 
D) current customers. 
A) channel members. 
B) vendors. 
C) other salespeople. 
D) current customers.

Question 7

Define lifetime value.How is it determined?

Accepted Answer

The lifetime value is based on the avera

Describe response lists and compiled lists in direct mail programs.

The number one reason that individuals remain loyal to a permission marketing program after they have joined is a chance to win prizes in a contest or sweepstakes.

Ariana moved to a new apartment.She soon received a letter from Bed,Bath,and Beyond containing a coupon for merchandise she may need in her new apartment.This is an example of data mining.

When customers in a permission marketing program receive rewards during the program in addition to at the beginning,it creates a feeling of empowerment.

In terms of generating leads for personal selling,the worst method is:

In terms of generating leads for personal selling,the best referrals come from:

Define lifetime value.How is it determined?

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 11: Database and Direct Response Marketing and Personal Selling

Describe response lists and compiled lists in direct mail programs.

The number one reason that individuals remain loyal to a permission marketing program after they have joined is a chance to win prizes in a contest or sweepstakes.

Ariana moved to a new apartment.She soon received a letter from Bed,Bath,and Beyond containing a coupon for merchandise she may need in her new apartment.This is an example of data mining.

When customers in a permission marketing program receive rewards during the program in addition to at the beginning,it creates a feeling of empowerment.

In terms of generating leads for personal selling,the worst method is:

In terms of generating leads for personal selling,the best referrals come from:

Define lifetime value.How is it determined?

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

The Imc Planning Process

Advertising Management

Advertising Design

Traditional Media Channels

Digital Marketing

Social Media

Alternative Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters