Exam 11: The Internet for Distribution

A distribution channel is composed of all of the following except ________.

It is critical to understand how e-commerce fits into overall marketing strategy, what the firm expects to accomplish through it, and whether or not is working.

Supply chain management refers to the coordination of flows in three categories: material, information and ________.

Most e-business models are entirely original in terms of traditional existing marketing concepts.

Buyer cooperatives are formed to many buyers to help control prices paid on select items.

________ is the computerized exchange of information between organizations, typically used to reduce or eliminate paperwork.

Define social commerce and discuss its advantages for e-marketers.

Electronic data interchange (EDI) is based upon which of the following key variables?

Brokers usually represent sellers, not buyers, when provide exchange and negotiation services.

Both continuous replenishment and build-to-order help to eliminate unnecessary inventory.

In what ways does the internet add value to the marketing communications function? Your answer should include at least three of the four ways listed in the text and give an example for each.

A brokerage model's primary benefit(s) to the buyer is ________.

The benefits of market research include ________.

Marketing research is not a facilitating function performed by channel intermediaries.