Question 1

Interactive Web sites are useful in the commercialization process for new products.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following refers to how quickly or easily a given brand name comes to mind when a product category is mentioned?

Accepted Answer

A) brand equity 
B)  brand loyalty 
C) brand awareness 
D) brand insistence 
A) brand equity 
B)  brand loyalty 
C) brand awareness 
D) brand insistence

Question 3

Since Kazam Cleaners offers home and office cleaning services no different from competitors, the company can not utilize a product differentiation strategy.

Accepted Answer

A) True 
 B)False

Question 4

Store surroundings are an important part of the total product value package.

Accepted Answer

A) True 
 B)False

Question 5

One of the reasons why companies create the position of brand manager is to:

Accepted Answer

A) have greater control over new-product development and promotion. 
B)  cut expenses associated with the marketing of products. 
C)  limit the amount of market research expenses products required. 
D) identify and prosecute firms that violate trademark protection. 
A) have greater control over new-product development and promotion. 
B)  cut expenses associated with the marketing of products. 
C)  limit the amount of market research expenses products required. 
D) identify and prosecute firms that violate trademark protection.

Question 6

Paper clips, stationery, and other office supplies used by businesses are types of industrial support goods.

Accepted Answer

A) True 
 B)False

Question 7

Chevrolet is an example of a generic name in the automobile market.

Accepted Answer

A) True 
 B)False

Question 8

The on packages were intended to improve inventory control for businesses.

Accepted Answer

A) stars and stripes 
B) Universal Product Codes 
C)  lightweight adhesives 
D) Unit Standard Inventory bars 
A) stars and stripes 
B) Universal Product Codes 
C)  lightweight adhesives 
D) Unit Standard Inventory bars

Question 9

SnackAttack has found that an effective technique to generate ideas for new consumer products is to carefully listen to employees and suppliers.

Accepted Answer

A) True 
 B)False

Question 10

Many products are promoted by emphasizing their key benefits, rather than setting the price lower than that of competitive goods. This emphasis on the product's benefits illustrates a(n) strategy.

Accepted Answer

A) penetration 
B) non-price competition 
C)  industry leader 
D) bundled package 
A) penetration 
B) non-price competition 
C)  industry leader 
D) bundled package

Question 11

The key to demand-oriented pricing is the recognition that not all producers face the same costs of production.

Accepted Answer

A) True 
 B)False

Question 12

In the new-product development process, product analysis is completed prior to the product screening stage.

Accepted Answer

A) True 
 B)False

Question 13

Break-even analysis determines profitability of a firm at various levels of sales.

Accepted Answer

A) True 
 B)False

Question 14

What does a break-even point of 100 units mean to a firm?

Accepted Answer

A) The firm must sell 100 units to maximize its profits. 
B)  Fixed costs plus variable costs equals 100 units. 
C)  By producing 100 units, the firm can ensure that variable costs completely cancel its fixed costs. 
D) If the firm sells 100 units, its total revenues will equal its total costs. 
A) The firm must sell 100 units to maximize its profits. 
B)  Fixed costs plus variable costs equals 100 units. 
C)  By producing 100 units, the firm can ensure that variable costs completely cancel its fixed costs. 
D) If the firm sells 100 units, its total revenues will equal its total costs.

Question 15

The Coca Cola Company produces Diet Coke, Diet Coke with Splenda, and Coke Zero along with a number of other flavors. These products are part of Coke's:

Accepted Answer

A) product line. 
B)  product mix. 
C)  product position. 
D) product collection. 
A) product line. 
B)  product mix. 
C)  product position. 
D) product collection.

Question 16

A street vendor selling Rolex watches at ridiculously low prices approached Ted. Ted, however, was suspicious that the watches were illegal brands.

Accepted Answer

A) knockoff 
B)  private 
C)  generic 
D) look alike 
A) knockoff 
B)  private 
C)  generic 
D) look alike

Question 17

A knockoff brand is a brand name that has lost its exclusive legal protection.

Accepted Answer

A) True 
 B)False

Question 18

The combination of product lines offered by a manufacturer is called the firm's:

Accepted Answer

A) product matrix. 
B) product mix. 
C)  total product offer. 
D) product portfolio. 
A) product matrix. 
B) product mix. 
C)  total product offer. 
D) product portfolio.

Question 19

From a strategic marketing viewpoint, a total product offer includes all of the tangible attributes of a good or service, and excludes any intangible attributes.

Accepted Answer

A) True 
 B)False

Question 20

LoRider Wheels sells high quality bicycles and accessories. The store is known for a pleasant environment, friendly salespeople and an excellent service department. All of these elements are part of the offered by LoRider.

Accepted Answer

A) total product offer 
B)  product line 
C)  competitive environment 
D) marginal utility package 
A) total product offer 
B)  product line 
C)  competitive environment 
D) marginal utility package

Interactive Web sites are useful in the commercialization process for new products.

Which of the following refers to how quickly or easily a given brand name comes to mind when a product category is mentioned?

Since Kazam Cleaners offers home and office cleaning services no different from competitors, the company can not utilize a product differentiation strategy.

Store surroundings are an important part of the total product value package.

One of the reasons why companies create the position of brand manager is to:

Paper clips, stationery, and other office supplies used by businesses are types of industrial support goods.

Chevrolet is an example of a generic name in the automobile market.

The on packages were intended to improve inventory control for businesses.

SnackAttack has found that an effective technique to generate ideas for new consumer products is to carefully listen to employees and suppliers.

Many products are promoted by emphasizing their key benefits, rather than setting the price lower than that of competitive goods. This emphasis on the product's benefits illustrates a(n) strategy.

The key to demand-oriented pricing is the recognition that not all producers face the same costs of production.

In the new-product development process, product analysis is completed prior to the product screening stage.

Break-even analysis determines profitability of a firm at various levels of sales.

What does a break-even point of 100 units mean to a firm?

The Coca Cola Company produces Diet Coke, Diet Coke with Splenda, and Coke Zero along with a number of other flavors. These products are part of Coke's:

A street vendor selling Rolex watches at ridiculously low prices approached Ted. Ted, however, was suspicious that the watches were illegal brands.

A knockoff brand is a brand name that has lost its exclusive legal protection.

The combination of product lines offered by a manufacturer is called the firm's:

From a strategic marketing viewpoint, a total product offer includes all of the tangible attributes of a good or service, and excludes any intangible attributes.

LoRider Wheels sells high quality bicycles and accessories. The store is known for a pleasant environment, friendly salespeople and an excellent service department. All of these elements are part of the offered by LoRider.

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding Economics and How It Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Structuring Organizations for Todays Challenges

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Union and Employeemanagement Issues

Marketing: Helping Buyers Buy

Distributing Products

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

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Exam 14: Developing and Pricing Goods and Services

Interactive Web sites are useful in the commercialization process for new products.

Which of the following refers to how quickly or easily a given brand name comes to mind when a product category is mentioned?

Since Kazam Cleaners offers home and office cleaning services no different from competitors, the company can not utilize a product differentiation strategy.

Store surroundings are an important part of the total product value package.

One of the reasons why companies create the position of brand manager is to:

Paper clips, stationery, and other office supplies used by businesses are types of industrial support goods.

Chevrolet is an example of a generic name in the automobile market.

The on packages were intended to improve inventory control for businesses.

SnackAttack has found that an effective technique to generate ideas for new consumer products is to carefully listen to employees and suppliers.

Many products are promoted by emphasizing their key benefits, rather than setting the price lower than that of competitive goods. This emphasis on the product's benefits illustrates a(n) strategy.

The key to demand-oriented pricing is the recognition that not all producers face the same costs of production.

In the new-product development process, product analysis is completed prior to the product screening stage.

Break-even analysis determines profitability of a firm at various levels of sales.

What does a break-even point of 100 units mean to a firm?

The Coca Cola Company produces Diet Coke, Diet Coke with Splenda, and Coke Zero along with a number of other flavors. These products are part of Coke's:

A street vendor selling Rolex watches at ridiculously low prices approached Ted. Ted, however, was suspicious that the watches were illegal brands.

A knockoff brand is a brand name that has lost its exclusive legal protection.

The combination of product lines offered by a manufacturer is called the firm's:

From a strategic marketing viewpoint, a total product offer includes all of the tangible attributes of a good or service, and excludes any intangible attributes.

LoRider Wheels sells high quality bicycles and accessories. The store is known for a pleasant environment, friendly salespeople and an excellent service department. All of these elements are part of the offered by LoRider.

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding Economics and How It Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Structuring Organizations for Todays Challenges

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Union and Employeemanagement Issues

Marketing: Helping Buyers Buy

Distributing Products

Using Effective Promotions

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Filters