Question 1

Coupons, premiums and trade shows are all examples of:

Accepted Answer

A) advertising. 
B) sales promotions. 
C) personal selling. 
D) publicity. 
A) advertising. 
B) sales promotions. 
C) personal selling. 
D) publicity. B

Question 2

"Marketing mix" is:

Accepted Answer

A) marketing strategy. 
B) how a company makes itself appear different from the competition. 
C) how a company projects its image. 
D) all of the above. 
A) marketing strategy. 
B) how a company makes itself appear different from the competition. 
C) how a company projects its image. 
D) all of the above. D

Question 3

The psychological discomfort that people feel when they encounter something too different from their expectations is called:

Accepted Answer

A) image shock. 
B) cognitive dissonance. 
C) buyer's remorse. 
D) paranoia 
A) image shock. 
B) cognitive dissonance. 
C) buyer's remorse. 
D) paranoia B

Question 4

"Marketing mix" is typically broken down into:

Accepted Answer

A) production, pricing, promotion. 
B) process, patrons, packaging, profit. 
C) product, price, distribution, promotion. 
D) perception, prestige, public relations, publicity. 
A) production, pricing, promotion. 
B) process, patrons, packaging, profit. 
C) product, price, distribution, promotion. 
D) perception, prestige, public relations, publicity.

Question 5

"Giveaway" items tend to end up in the hands of people who are not prospective customers.

Accepted Answer

A) True 
 B)False

Question 6

Your Pricing Strategy is described in comparison to the prices of your competitors.

Accepted Answer

A) True 
 B)False

Question 7

"Sales Promotions" refers to promotional activity that is not:

Accepted Answer

A) advertising. 
B) publicity. 
C) personal selling. 
D) any of the above. 
A) advertising. 
B) publicity. 
C) personal selling. 
D) any of the above.

Question 8

Which of the following is not part of personal selling?

Accepted Answer

A) attracting. 
B) prospecting. 
C) qualifying. 
D) closing. 
A) attracting. 
B) prospecting. 
C) qualifying. 
D) closing.

Question 9

Pick a well-known local business and analyze its name in terms of how it projects an appropriate image for its products/services and target customers.

Accepted Answer

Half of the marks would be for explainin

Question 10

A company's image is the perception of that firm held in the minds of potential customers.

Accepted Answer

A) True 
 B)False

Question 11

Identify and explain the various steps in the selling process.Describe how you might develop your own selling skills.

Accepted Answer

Out of Answer: marks, Answer: would be f

Question 12

Briefly name and define the elements of the Marketing Mix.

Accepted Answer

Half marks are for correctly n

Question 13

Which of the following is a pricing strategy?

Accepted Answer

A) discount pricing. 
B) sale pricing. 
C) penetration pricing. 
D) half-pricing. 
A) discount pricing. 
B) sale pricing. 
C) penetration pricing. 
D) half-pricing.

Question 14

The "contractual elements" of getting a product/service to the final user, refers to:

Accepted Answer

A) distribution channel. 
B) physical distribution. 
C) consumerism. 
D) elemental contracting 
A) distribution channel. 
B) physical distribution. 
C) consumerism. 
D) elemental contracting

Question 15

"Cold calling" refers to approaching customers with whom there has been no previous contact.

Accepted Answer

A) True 
 B)False

Question 16

In direct mail advertising, "compiled" lists tend to be:

Accepted Answer

A) more expensive than subscription lists. 
B) cheaper than subscription lists. 
C) more valuable than customer lists. 
D) not available in Canada. 
A) more expensive than subscription lists. 
B) cheaper than subscription lists. 
C) more valuable than customer lists. 
D) not available in Canada.

Question 17

Agents do not own the services or products that they are selling.

Accepted Answer

A) True 
 B)False

Question 18

The most effective negotiating style tends to be:

Accepted Answer

A) aggressive. 
B) competitive. 
C) compromising. 
D) co-operative. 
A) aggressive. 
B) competitive. 
C) compromising. 
D) co-operative.

Question 19

"Advertising" and Marketing basically mean the same thing.

Accepted Answer

A) True 
 B)False

Question 20

"Competitive" pricing means pricing lower than your competition.

Accepted Answer

A) True 
 B)False

Coupons, premiums and trade shows are all examples of:

"Marketing mix" is:

The psychological discomfort that people feel when they encounter something too different from their expectations is called:

"Marketing mix" is typically broken down into:

"Giveaway" items tend to end up in the hands of people who are not prospective customers.

Your Pricing Strategy is described in comparison to the prices of your competitors.

"Sales Promotions" refers to promotional activity that is not:

Which of the following is not part of personal selling?

Pick a well-known local business and analyze its name in terms of how it projects an appropriate image for its products/services and target customers.

A company's image is the perception of that firm held in the minds of potential customers.

Identify and explain the various steps in the selling process.Describe how you might develop your own selling skills.

Briefly name and define the elements of the Marketing Mix.

Which of the following is a pricing strategy?

The "contractual elements" of getting a product/service to the final user, refers to:

"Cold calling" refers to approaching customers with whom there has been no previous contact.

In direct mail advertising, "compiled" lists tend to be:

Agents do not own the services or products that they are selling.

The most effective negotiating style tends to be:

"Advertising" and Marketing basically mean the same thing.

"Competitive" pricing means pricing lower than your competition.

The Concept: What Business Will I Be in

Feasibility: How Do I Know It Will Work

Operations: How Will I Organize the Work

Finances: How Will I Manage the Money

The Business Plans: How Are They Important

The Purchase Alternative: How Do I Buy or Buy Into an Existing Business

The Franchise Alternative: How Do I Buy a Franchise

The Family Firm Alternative: How Do I Take Over My Familys Business

Managing for Growth: How Can I Expand My Business

Managing for Efficiency: How Can I Reduce My Costs and Expenses

Emerging Trends and Issues in Entrepreneurship: How Can I Prepare for the Future

Filters

Exam 3: Marketing: How Will I Get Customers

Coupons, premiums and trade shows are all examples of:

"Marketing mix" is:

The psychological discomfort that people feel when they encounter something too different from their expectations is called:

"Marketing mix" is typically broken down into:

"Giveaway" items tend to end up in the hands of people who are not prospective customers.

Your Pricing Strategy is described in comparison to the prices of your competitors.

"Sales Promotions" refers to promotional activity that is not:

Which of the following is not part of personal selling?

Pick a well-known local business and analyze its name in terms of how it projects an appropriate image for its products/services and target customers.

A company's image is the perception of that firm held in the minds of potential customers.

Identify and explain the various steps in the selling process.Describe how you might develop your own selling skills.

Briefly name and define the elements of the Marketing Mix.

Which of the following is a pricing strategy?

The "contractual elements" of getting a product/service to the final user, refers to:

"Cold calling" refers to approaching customers with whom there has been no previous contact.

In direct mail advertising, "compiled" lists tend to be:

Agents do not own the services or products that they are selling.

The most effective negotiating style tends to be:

"Advertising" and Marketing basically mean the same thing.

"Competitive" pricing means pricing lower than your competition.

The Concept: What Business Will I Be in

Feasibility: How Do I Know It Will Work

Operations: How Will I Organize the Work

Finances: How Will I Manage the Money

The Business Plans: How Are They Important

The Purchase Alternative: How Do I Buy or Buy Into an Existing Business

The Franchise Alternative: How Do I Buy a Franchise

The Family Firm Alternative: How Do I Take Over My Familys Business

Managing for Growth: How Can I Expand My Business

Managing for Efficiency: How Can I Reduce My Costs and Expenses

Emerging Trends and Issues in Entrepreneurship: How Can I Prepare for the Future

Filters