Exam 4: Business Level Strategy

A risk of a focus strategy is that the needs of the customer within a narrow competitive segment may become more similar to those needs of customers in the whole market.

Companies without the core competencies to link primary and support activities are still able to implement successfully a either a cost leadership or a differentiation strategy, although they cannot implement an integrated cost leadership/differentiation strategy.

Effective use of the generic business strategies allows the firm to favorably position itself relative to the five forces.

When selecting a business level strategy, the firm determines who will be served, what customer needs will be satisfied, and how those needs will be satisfied.

All of the following are considered generic business-level strategies EXCEPT

The Chapter 4 Strategic Focus highlights some concerns and actions about counterfeiting of Hewlett-Packard's products. All of the following are true EXCEPT

The activities in the value chains of companies using focus strategies are quite different than the activities in the value chains of companies using industry-wide business strategies.

A firm successfully implementing a differentiation strategy would expect

Unlike a cost leadership and a differentiation strategy, both focus strategies are less dependent on the completion of various primary and secondary activities in order to compete in a superior manner.

Acer sells only through retailers and other outlets and outsources all manufacturing and assembly operations. Acer's business level strategy is best described as

According to the Chapter 4 Strategic Focus, Kazoo Toys has successfully implemented an integrated cost leadership /differentiation strategy by creating value for parents and children interested in purchasing unique toys while simultaneously having access to unique services.

The best of the generic business strategies is the integrated cost leadership/differentiation strategy.

In order to meet and exceed customer's expectations, firms must

The differentiation strategy can be effective in controlling the power of rivalry with existing competitors in an industry because

The Chapter 4 Strategic Focus notes that counterfeiting actually makes a positive contribution to society through job creation and tax payments.

TQM is most helpful to firms following the ____ business strategy.

Ikea offers young customers a selection of home furnishings featuring good design, function, and acceptable quality at low prices. Ikea is using which business level strategy?

How do focused differentiation and focused cost-leadership strategies differ from their non-focused counterparts?

Which of the following is TRUE?

All of the following are examples of differentiated products EXCEPT