Question 1

One area where the 2008 Obama campaign broke new ground was

Accepted Answer

A)  the delivery of campaign videos through YouTube. 
B)  the rapid rebuttal of attacks from the McCain campaign. 
C)  using social media to solicit campaign contributions. 
D)  hiring a full-time web consultant. 
A)  the delivery of campaign videos through YouTube. 
B)  the rapid rebuttal of attacks from the McCain campaign. 
C)  using social media to solicit campaign contributions. 
D)  hiring a full-time web consultant. A

Question 2

In the United States, access to the Internet is determined primarily by an individual's

Accepted Answer

A)  age. 
B)  gender. 
C)  economic status. 
D)  urban/rural place of residence. 
A)  age. 
B)  gender. 
C)  economic status. 
D)  urban/rural place of residence. C

Question 3

Selective exposure to news is a consequence of

Accepted Answer

A)  the increased delivery of soft news. 
B)  information overload. 
C)  greater levels of political participation in the post-Internet era. 
D)  higher levels of political cynicism. 
A)  the increased delivery of soft news. 
B)  information overload. 
C)  greater levels of political participation in the post-Internet era. 
D)  higher levels of political cynicism. B

Question 4

In which of the following areas is the impact of new media likely to be strongest?

Accepted Answer

A)  the level of voter turnout 
B)  the size of the knowledge gap 
C)  the mobilization of campaign activists 
D)  the tone of campaign advertising 
A)  the level of voter turnout 
B)  the size of the knowledge gap 
C)  the mobilization of campaign activists 
D)  the tone of campaign advertising

Question 5

Research into the effects of new media on the level of political participation suggests which of the following generalizations?

Accepted Answer

A)  In the post-Internet era, the level of political participation has increased significantly. 
B)  The impact of new media on political participation is minimal. 
C)  People who use new media frequently are less likely to vote. 
D)  None of these are correct. 
A)  In the post-Internet era, the level of political participation has increased significantly. 
B)  The impact of new media on political participation is minimal. 
C)  People who use new media frequently are less likely to vote. 
D)  None of these are correct.

Question 6

Which of the following statements describes the attentive public hypothesis?

Accepted Answer

A)  People seek out information about subjects that are particularly important or interesting to them and ignore other subjects. 
B)  People prefer to encounter information that is politically agreeable to them. 
C)  The spread of new media allows people to tailor their news consumption to their own political tastes. 
D)  Seeking out political information is a matter of generic political interest. People absorbed by politics tune in to all forms of news, while the rest tune out politics. 
A)  People seek out information about subjects that are particularly important or interesting to them and ignore other subjects. 
B)  People prefer to encounter information that is politically agreeable to them. 
C)  The spread of new media allows people to tailor their news consumption to their own political tastes. 
D)  Seeking out political information is a matter of generic political interest. People absorbed by politics tune in to all forms of news, while the rest tune out politics.

Question 7

The theory of cognitive dissonance holds that

Accepted Answer

A)  people feel uncomfortable when they encounter information that is inconsistent with their views. 
B)  people are likely to seek out information that challenges their views. 
C)  more attentive voters are more likely to pay attention to online news. 
D)  people affected by a particular issue will seek out information about that issue. 
A)  people feel uncomfortable when they encounter information that is inconsistent with their views. 
B)  people are likely to seek out information that challenges their views. 
C)  more attentive voters are more likely to pay attention to online news. 
D)  people affected by a particular issue will seek out information about that issue.

Question 8

The American blogosphere is characterized by

Accepted Answer

A)  extreme political polarization. 
B)  high levels of cross-posting between conservative- and liberal-leaning blogs. 
C)  a large number of well-known blogs with no clear partisan affiliation. 
D)  limited political content. 
A)  extreme political polarization. 
B)  high levels of cross-posting between conservative- and liberal-leaning blogs. 
C)  a large number of well-known blogs with no clear partisan affiliation. 
D)  limited political content.

Question 9

Fox News and the Huffington Post have both emerged as market leaders in the cable television and blog marketplace. Their success suggests that

Accepted Answer

A)  consumers with strong political views gravitate to news sources they find agreeable. 
B)  news organizations with a conservative bias attract a larger audience. 
C)  highly prestigious news sources attract a larger market share. 
D)  news organizations owned by Rupert Murdoch have a comparative advantage. 
A)  consumers with strong political views gravitate to news sources they find agreeable. 
B)  news organizations with a conservative bias attract a larger audience. 
C)  highly prestigious news sources attract a larger market share. 
D)  news organizations owned by Rupert Murdoch have a comparative advantage.

Question 10

One possible explanation for increased selective exposure to news sources based on the source's party preference is

Accepted Answer

A)  the increasing number of mainstream news organizations that provide biased reporting. 
B)  the increased level of party polarization among news consumers. 
C)  the higher level of political participation among people who pay attention to news. 
D)  None of these are correct. 
A)  the increasing number of mainstream news organizations that provide biased reporting. 
B)  the increased level of party polarization among news consumers. 
C)  the higher level of political participation among people who pay attention to news. 
D)  None of these are correct.

Question 11

The one area where the 2008 Obama campaign clearly outperformed the McCain campaign was

Accepted Answer

A)  the presidential debates. 
B)  the use of new media. 
C)  tailoring the ad campaign to issues in the news. 
D)  playing the expectations game. 
A)  the presidential debates. 
B)  the use of new media. 
C)  tailoring the ad campaign to issues in the news. 
D)  playing the expectations game.

Question 12

How has the diffusion of the Internet affected the "participation gap" between the more and less economically advantaged?

Accepted Answer

A)  It has narrowed the gap by raising the level of participation among less educated and less affluent Americans. 
B)  It has maintained the gap; more advantaged people participate more frequently in both new and old forms of participation. 
C)  It has narrowed the gap by lowering the level of participation among the most educated and affluent Americans. 
D)  It has had no effect on wealth-related differences in participation, but has reduced the gap between the more and less educated. 
A)  It has narrowed the gap by raising the level of participation among less educated and less affluent Americans. 
B)  It has maintained the gap; more advantaged people participate more frequently in both new and old forms of participation. 
C)  It has narrowed the gap by lowering the level of participation among the most educated and affluent Americans. 
D)  It has had no effect on wealth-related differences in participation, but has reduced the gap between the more and less educated.

Question 13

Web-based campaigns provide candidates with the ability to

Accepted Answer

A)  mobilize supporters at relatively low cost. 
B)  distribute messages directly to voters without going through the news media. 
C)  raise vast amounts of cash. 
D)  All of these are correct. 
A)  mobilize supporters at relatively low cost. 
B)  distribute messages directly to voters without going through the news media. 
C)  raise vast amounts of cash. 
D)  All of these are correct.

One area where the 2008 Obama campaign broke new ground was

In the United States, access to the Internet is determined primarily by an individual's

Selective exposure to news is a consequence of

In which of the following areas is the impact of new media likely to be strongest?

Research into the effects of new media on the level of political participation suggests which of the following generalizations?

Which of the following statements describes the attentive public hypothesis?

The theory of cognitive dissonance holds that

The American blogosphere is characterized by

Fox News and the Huffington Post have both emerged as market leaders in the cable television and blog marketplace. Their success suggests that

One possible explanation for increased selective exposure to news sources based on the source's party preference is

The one area where the 2008 Obama campaign clearly outperformed the McCain campaign was

How has the diffusion of the Internet affected the "participation gap" between the more and less economically advantaged?

Web-based campaigns provide candidates with the ability to

The Press and the Democratic Process: the American System in Comparative Perspective

The Media Marketplace: Where Americans Get the News

Reporters, Official Sources, and the Decline of Adversarial Journalism

Campaigning Through the Media

Campaigns That Matter

News and Public Opinion

Going Public: Governing Through the Media

Evaluating Media Politics

Filters

Exam 4: New Media, New Forms of Communication

One area where the 2008 Obama campaign broke new ground was

In the United States, access to the Internet is determined primarily by an individual's

Selective exposure to news is a consequence of

In which of the following areas is the impact of new media likely to be strongest?

Research into the effects of new media on the level of political participation suggests which of the following generalizations?

Which of the following statements describes the attentive public hypothesis?

The theory of cognitive dissonance holds that

The American blogosphere is characterized by

Fox News and the Huffington Post have both emerged as market leaders in the cable television and blog marketplace. Their success suggests that

One possible explanation for increased selective exposure to news sources based on the source's party preference is

The one area where the 2008 Obama campaign clearly outperformed the McCain campaign was

How has the diffusion of the Internet affected the "participation gap" between the more and less economically advantaged?

Web-based campaigns provide candidates with the ability to

The Press and the Democratic Process: the American System in Comparative Perspective

The Media Marketplace: Where Americans Get the News

Reporters, Official Sources, and the Decline of Adversarial Journalism

Campaigning Through the Media

Campaigns That Matter

News and Public Opinion

Going Public: Governing Through the Media

Evaluating Media Politics

Filters