Exam 2: Goals, Values and Performance

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The principal difference between accounting profit and economic profit is:

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The main challenge of establishing the goal of the firm is that:

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In appraising a firm's profit performance:

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Economic profit is a better indicator of a firm's performance than accounting profit because economic profit takes account of the normal, expected return to capital.

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Consumer surplus is equal to :

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Viewing strategy as a portfolio of options rather than a portfolio of investments, relies upon the rationale that:

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To assess whether or not a firm is earning an adequate rate of profit, return on capital employed (ROCE) is a better indicator than return on sales because:

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A major difficulty in selecting performance targets for a firm is that performance goals tend to be long term, but effective monitoring must be short term.

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"Value" refers to the estimated monetary worth of a product or asset.

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For a firm to survive over the long term it must:

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In relation to the social responsibilities of firms, leading economists and management theorists:

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Values and ethical principles can complement a firm's strategy through creating a sense of identity and supporting cohesion.

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The divergence between accounting profit and economic profit is likely to:

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In using accounting ratios to appraise a firm's performance, it is helpful to use:

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Every business enterprise has a distinct purpose, however, common to all businesses is the goal of:

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