Exam 6: Demand and Elasticity

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As we move down a straight-line demand curve, the price elasticity becomes

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The price elasticity of demand measure is generally stated as an absolute value.

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If a 10 percent rise in price leads to a reduction in quantity demanded of more than 10 percent,

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Figure 6-1 Figure 6-1    -In Figure 6-1, -In Figure 6-1,

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Figure 6-3 Figure 6-3    -In Figure 6-3(a), demand is -In Figure 6-3(a), demand is

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Using the general concept of elasticity, would you expect the elasticity of demand for advertising to be positive or negative? Explain.

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If the marginal cost of producing vanity license plates is virtually zero (by prison inmates with little else to do), then states would maximize their profits on plate sales at the point on a linear demand curve where

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Along a straight-line demand curve the

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Tele-Com, Inc., the nation's largest cable TV company, tested the effect of a price reduction for the Disney Channel.It lowered prices from $10.75 to $7.95 and found that the number of customers more than doubled.This means the

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Along the inelastic portion of a demand curve, the

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A demand curve is described as perfectly elastic if

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Which of the following will lead to a movement along the same demand curve?

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Historical data on prices and quantities sold do not provide the basis for drawing an accurate demand curve because

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A relatively large increase in the cost of electricity would likely

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Two goods with a low cross elasticity of demand are competing in the same market.

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A horizontal demand curve is perfectly elastic because a change in price will induce an infinite change in quantity demanded.

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Elasticity computations related to demand carry a minus sign to show that the demand curve is negatively sloped.

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If there are many close substitutes available for a good, its elasticity of demand will be higher.

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The Sandy Deli operates near a college campus.It has been selling 325 sandwiches a day at $1.75 each and is considering a price cut.It estimates 450 sandwiches would sell per day at $1.50 each.Calculate the marginal revenue of such a price cut and the elasticity between the two points.

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Elasticity of demand is likely to be higher for less-expensive goods, other things being equal.

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