Question 1

The ____ form is the least bureaucratic or centralised and the most specialised type of organisation.

Accepted Answer

A) functional 
B) divisional 
C) matrix 
D) global 
A) functional 
B) divisional 
C) matrix 
D) global

Question 2

What are the five key drivers that need to be considered to determine if it is time to restructure an organisation?

Accepted Answer

The five key drivers with such decisions

Question 3

Identify the statement that relates to the market management organisation.

Accepted Answer

A) A product manager has overall responsibility for planning and implementing a national marketing program for the product. 
B) This form is the least bureaucratic or centralised and the most specialised type of organisation. 
C) This is particularly suitable for a business facing an extremely complex and uncertain environment. 
D) It involves the creation of an additional organisational unit responsible for coordinating the actions of other units within the firm. 
A) A product manager has overall responsibility for planning and implementing a national marketing program for the product. 
B) This form is the least bureaucratic or centralised and the most specialised type of organisation. 
C) This is particularly suitable for a business facing an extremely complex and uncertain environment. 
D) It involves the creation of an additional organisational unit responsible for coordinating the actions of other units within the firm.

Question 4

Companies around the world are gradually beginning to move away from pay-for-performance compensation schemes to more equitable forms of collective salaries.

Accepted Answer

A) True 
 B)False

Question 5

As opposed to the low levels of autonomy and independence afforded prospector business units, low-cost defender SBUs perform better on ROI and cash flow by giving their managers greater autonomy.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is typically included in a situation analysis?

Accepted Answer

A) financial objectives 
B) marketing objectives 
C) sales forecast 
D) maintenance strategy 
A) financial objectives 
B) marketing objectives 
C) sales forecast 
D) maintenance strategy

Question 7

What is an organisational fit?

Accepted Answer

A) It refers to a firm using a highly centralised organisation structure in its early growth and effectively responding to the changes in the market. 
B) It is a fit between an organisation's marketing strategy and the needs of its target customers and the technological realities of the marketplace. 
C) It refers to a well-conceived foundation that permits effective implementation of a particular strategy. 
D) It is the fit between a business's competitive and marketing strategies and the organisational structures, processes and plans necessary to effectively implement them. 
A) It refers to a firm using a highly centralised organisation structure in its early growth and effectively responding to the changes in the market. 
B) It is a fit between an organisation's marketing strategy and the needs of its target customers and the technological realities of the marketplace. 
C) It refers to a well-conceived foundation that permits effective implementation of a particular strategy. 
D) It is the fit between a business's competitive and marketing strategies and the organisational structures, processes and plans necessary to effectively implement them.

Question 8

The matrix form is the most:

Accepted Answer

A) bureaucratic type of organisation 
B) centralised type of organisation 
C) specialised type of organisation 
D) common type of organisation 
A) bureaucratic type of organisation 
B) centralised type of organisation 
C) specialised type of organisation 
D) common type of organisation

Question 9

What does centralisation refer to?

Accepted Answer

A) the location of decision authority and control within an organisation's hierarchy 
B) the degree to which formal rules and standard policies and procedures govern decisions and working relationships 
C) the degree to which organisations emphasise the managing of business processes in contrast to functional areas 
D) the division of tasks and activities across positions within the organisational unit 
A) the location of decision authority and control within an organisation's hierarchy 
B) the degree to which formal rules and standard policies and procedures govern decisions and working relationships 
C) the degree to which organisations emphasise the managing of business processes in contrast to functional areas 
D) the division of tasks and activities across positions within the organisational unit

Question 10

Good service personnel can turn customers into fans.

Accepted Answer

A) True 
 B)False

Question 11

Write a short note on situation analysis.

Accepted Answer

Situation analysis is known as the 'home

Question 12

SBU autonomy level is moderate in which business strategy?

Accepted Answer

A) differentiated defender 
B) prospector 
C) low-cost defender 
D) reactor 
A) differentiated defender 
B) prospector 
C) low-cost defender 
D) reactor

Question 13

US baked-goods company Pillsbury, which recently merged with General Mills, replaced its traditional marketing department with multiple discipline teams centred on a product group (pizza snacks).Each involves managers from marketing, sales and production.This is an example of a product management organisation.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is the most crucial part of the annual marketing plan for ensuring proper execution?

Accepted Answer

A) action plans 
B) performance review 
C) objectives 
D) executive summary 
A) action plans 
B) performance review 
C) objectives 
D) executive summary

Question 15

Identify the simplest and most bureaucratic organisational design.

Accepted Answer

A) product management 
B) market management 
C) matrix 
D) functional 
A) product management 
B) market management 
C) matrix 
D) functional

Question 16

What are the first three sections in a marketing plan?

Accepted Answer

A) analysis of current situation, key issues, objectives 
B) analysis of current situation, objectives, marketing strategy 
C) analysis of current situation, marketing strategy, marketing action plans 
D) SWOT, key issues, objectives 
A) analysis of current situation, key issues, objectives 
B) analysis of current situation, objectives, marketing strategy 
C) analysis of current situation, marketing strategy, marketing action plans 
D) SWOT, key issues, objectives

The ____ form is the least bureaucratic or centralised and the most specialised type of organisation.

What are the five key drivers that need to be considered to determine if it is time to restructure an organisation?

Identify the statement that relates to the market management organisation.

Companies around the world are gradually beginning to move away from pay-for-performance compensation schemes to more equitable forms of collective salaries.

As opposed to the low levels of autonomy and independence afforded prospector business units, low-cost defender SBUs perform better on ROI and cash flow by giving their managers greater autonomy.

Which of the following is typically included in a situation analysis?

What is an organisational fit?

The matrix form is the most:

What does centralisation refer to?

Good service personnel can turn customers into fans.

Write a short note on situation analysis.

SBU autonomy level is moderate in which business strategy?

Which of the following is the most crucial part of the annual marketing plan for ensuring proper execution?

Identify the simplest and most bureaucratic organisational design.

What are the first three sections in a marketing plan?

Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing Strategies

Corporate Strategy Decisions and Their Marketing Implications

Business Strategies and Their Marketing Implications

Understanding Market Opportunities

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Marketing Strategies for New Market Entries

Strategies for Growth Markets

Strategies for Mature and Declining Markets

Marketing Strategies for the Digital Economy

Measuring and Delivering Marketing Performance

Filters

Exam 12: Organising and Planning for Effective Implementation

The ____ form is the least bureaucratic or centralised and the most specialised type of organisation.

What are the five key drivers that need to be considered to determine if it is time to restructure an organisation?

Identify the statement that relates to the market management organisation.

Companies around the world are gradually beginning to move away from pay-for-performance compensation schemes to more equitable forms of collective salaries.

As opposed to the low levels of autonomy and independence afforded prospector business units, low-cost defender SBUs perform better on ROI and cash flow by giving their managers greater autonomy.

Which of the following is typically included in a situation analysis?

What is an organisational fit?

The matrix form is the most:

What does centralisation refer to?

Good service personnel can turn customers into fans.

Write a short note on situation analysis.

SBU autonomy level is moderate in which business strategy?

Which of the following is the most crucial part of the annual marketing plan for ensuring proper execution?

Identify the simplest and most bureaucratic organisational design.

What are the first three sections in a marketing plan?

Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing Strategies

Corporate Strategy Decisions and Their Marketing Implications

Business Strategies and Their Marketing Implications

Understanding Market Opportunities

Measuring Market Opportunities: Forecasting and Market Knowledge

Targeting Attractive Market Segments

Differentiation and Brand Positioning

Marketing Strategies for New Market Entries

Strategies for Growth Markets

Strategies for Mature and Declining Markets

Marketing Strategies for the Digital Economy

Measuring and Delivering Marketing Performance

Filters