Exam 17: Customers and Suppliers of the Mne

Anthropological and ethnographic research are both relevant to international marketers.

Intra-logistics is the effective movement of goods across a continent.

Which of the following is not one of the 'Four P's' of Marketing?

Advertisers promoting products in multiple countries don't need to take account of advertising standards in each country, because these standards are the same everywhere.

Customers are often interested in the "total cost of ownership", which includes the purchasing price plus:

The management of the purchasing of products and components is also known as:

The change in volume demanded by customers as a result of changes in price is known as:

A neutral intermediary in the supply chain that provides logistics and other support services is known as:

Which of the following is not an element of the triple-A of supply chain management?

The term supply chain refers to the ways a firm coordinates activities along its entire value chain from component suppliers to retailers.

A relationship orientation in marketing indicates a focus on maintaining and enhancing relationships with customers.

Single-tier branding enables companies to reach a large variety of different market segments.