Exam 1: Strategy Around the Globe

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Strategy: a. Dates back to 500bc and the work of the strategist Sun Tzu of China. b. Applies concepts developed by the strategist von Clausewitz. c. Includes application of principles of military strategy to business competition. d. All of the above. e. In this century, civilian companies no longer apply military theories and principles in dealing with competition.

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The closing case illustrates how to strategically focus on the base of the global economic pyramid and to do so successfully.

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The current era of globalization originated in the aftermath of: a. World War I. b. World War II. c. The Korean Conflict. d. The Vietnam Conflict. e. The Gulf War.

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Much of our knowledge about "the firm" is from research on firms in: a. Anglo-American capitalism. b. Japan after World War II. c. German mathematical models. d. Emerging markets. e. The early industrial era.

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Determining the scope of the firm involves not only growth of the firm but also contraction.

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