Question 1

Which of the following systems' goal is to improve services offered to clients and use client contact information for targeted marketing?

Accepted Answer

A) An integrated marketing communication system 
B) A supply chain management system 
C) A customer relationship management system 
D) An enterprise resource planning system 
A) An integrated marketing communication system 
B) A supply chain management system 
C) A customer relationship management system 
D) An enterprise resource planning system C

Question 2

Discuss how customer relationship management (CRM)is more than just tracking and organizing contacts with customers.

Accepted Answer

Answers will vary.CRM is more than just tracking and organizing contacts with customers.It gives organizations more complete pictures of their customers.CRM systems include tools for conducting complex analyses on customer data,such as a data warehouse and data-mining tools.With these systems,organizations can integrate demographic and other external data with customers' transaction data to better understand customer behavior.Based on this analysis,organizations can better target products to customers and manage customer issues,which increases customer satisfaction and retention.In addition,organizations can classify customers based on how valuable they are to the organization and manage them accordingly.

Question 3

Which statement is true of an e-marketplace?

Accepted Answer

A) It faces time-constraint problems in international trade. 
B) It provides separate platforms for prices,availability,and stock levels. 
C) It reduces marketing costs more than traditional sales channels. 
D) It lacks the provision for online outsourcing. 
A) It faces time-constraint problems in international trade. 
B) It provides separate platforms for prices,availability,and stock levels. 
C) It reduces marketing costs more than traditional sales channels. 
D) It lacks the provision for online outsourcing. C

Question 4

Which statement is true of collaborative planning,forecasting,and replenishment (CPFR)?

Accepted Answer

A) It aims to improve operational efficiency and manage inventory. 
B) It ensures that the accessibility of data collected with a point-of-sale system is not shared among the supply chain members. 
C) It ensures that inventory and sales data are not shared across the supply chain. 
D) It increases merchandising and logistics costs for all supply chain members. 
A) It aims to improve operational efficiency and manage inventory. 
B) It ensures that the accessibility of data collected with a point-of-sale system is not shared among the supply chain members. 
C) It ensures that inventory and sales data are not shared across the supply chain. 
D) It increases merchandising and logistics costs for all supply chain members.

Question 5

In a manufacturing firm's supply chain management (SCM)system,which area oversees order transmission?

Accepted Answer

A) Product flow 
B) Information flow 
C) Stock location flow 
D) Finances flow 
A) Product flow 
B) Information flow 
C) Stock location flow 
D) Finances flow

Question 6

In the context of supply chain management (SCM)technologies,_____ enables business partners to send and receive information on business transactions.

Accepted Answer

A) a global positioning system 
B) a local positioning system 
C) electronic data interchange 
D) direct digital synthesis 
A) a global positioning system 
B) a local positioning system 
C) electronic data interchange 
D) direct digital synthesis

Question 7

_____ is a practice where a store sends coupons to a customer,who has already bought a product from the store,for a more expensive brand of the same product,in the hope that the customer would prefer the expensive brand.

Accepted Answer

A) Proactive selling 
B) Upselling 
C) Cross-selling 
D) Versatile selling 
A) Proactive selling 
B) Upselling 
C) Cross-selling 
D) Versatile selling

Question 8

Organizations sometimes pay external agencies for additional data about their potential customers.

Accepted Answer

A) True 
 B)False

Question 9

In the context of customer relationship management (CRM),_____ requires gathering a lot of information about customers' preferences and shopping patterns.

Accepted Answer

A) idealization 
B) localization 
C) personalization 
D) visualization 
A) idealization 
B) localization 
C) personalization 
D) visualization

Question 10

_____ consists of the processes a company uses to track and organize its contacts with consumers.

Accepted Answer

A) Customer relationship management 
B) Production management 
C) The partnership model 
D) The strategic management model 
A) Customer relationship management 
B) Production management 
C) The partnership model 
D) The strategic management model

Question 11

In Internet-enabled supply chain management (SCM),activities such as coordinating just-in-time (JIT)inventory programs with vendors and suppliers and conducting customer demand analysis are part of _____.

Accepted Answer

A) production scheduling 
B) procurement 
C) inventory management 
D) order processing 
A) production scheduling 
B) procurement 
C) inventory management 
D) order processing

Question 12

Which function is coordinated by a supply chain management (SCM)system?

Accepted Answer

A) Procuring materials and transforming them into intermediate and finished products or services 
B) Capturing information about customer interactions for sales personnel and customer service representatives 
C) Focusing on long-term relationships with customers 
D) Improving budget allocation and managing cash flows 
A) Procuring materials and transforming them into intermediate and finished products or services 
B) Capturing information about customer interactions for sales personnel and customer service representatives 
C) Focusing on long-term relationships with customers 
D) Improving budget allocation and managing cash flows

Question 13

Discuss collaborative planning,forecasting,and replenishment (CPFR)and its advantages.

Accepted Answer

Answers will vary.CPFR is used to coordi

Question 14

Briefly explain the marketing strategies in a customer relationship management (CRM)system.

Accepted Answer

Answers will vary.Marketing strategies i

Question 15

Which feature of a customer relationship management (CRM)application assists with tasks such as controlling inventory and processing orders?

Accepted Answer

A) Salesforce automation 
B) Web-based CRM 
C) Survey management 
D) Automated customer service 
A) Salesforce automation 
B) Web-based CRM 
C) Survey management 
D) Automated customer service

Question 16

A key decision in supply chain management (SCM)related to manufacturing is pricing.

Accepted Answer

A) True 
 B)False

Question 17

_____ is an integrated system that collects and processes data and manages and coordinates resources,information,and functions throughout an organization.

Accepted Answer

A) Enterprise resource planning 
B) Enterprise application integration 
C) Strategic human resource planning 
D) Human resource integration management 
A) Enterprise resource planning 
B) Enterprise application integration 
C) Strategic human resource planning 
D) Human resource integration management

Question 18

Discuss an example of an application for collaborative filtering (CF).

Accepted Answer

Answers will vary.One application of col

Question 19

Hosting services are now available for supply chain management (SCM)systems.This trend is called _____ as a service.

Accepted Answer

A) platform 
B) infrastructure 
C) software 
D) network 
A) platform 
B) infrastructure 
C) software 
D) network

Question 20

Discuss the importance of interaction in managing tacit knowledge.

Accepted Answer

Answers will vary.Interaction is a key p

Which of the following systems' goal is to improve services offered to clients and use client contact information for targeted marketing?

Discuss how customer relationship management (CRM)is more than just tracking and organizing contacts with customers.

Which statement is true of an e-marketplace?

Which statement is true of collaborative planning,forecasting,and replenishment (CPFR)?

In a manufacturing firm's supply chain management (SCM)system,which area oversees order transmission?

In the context of supply chain management (SCM)technologies,_____ enables business partners to send and receive information on business transactions.

_____ is a practice where a store sends coupons to a customer,who has already bought a product from the store,for a more expensive brand of the same product,in the hope that the customer would prefer the expensive brand.

Organizations sometimes pay external agencies for additional data about their potential customers.

In the context of customer relationship management (CRM),_____ requires gathering a lot of information about customers' preferences and shopping patterns.

_____ consists of the processes a company uses to track and organize its contacts with consumers.

In Internet-enabled supply chain management (SCM),activities such as coordinating just-in-time (JIT)inventory programs with vendors and suppliers and conducting customer demand analysis are part of _____.

Which function is coordinated by a supply chain management (SCM)system?

Discuss collaborative planning,forecasting,and replenishment (CPFR)and its advantages.

Briefly explain the marketing strategies in a customer relationship management (CRM)system.

Which feature of a customer relationship management (CRM)application assists with tasks such as controlling inventory and processing orders?

A key decision in supply chain management (SCM)related to manufacturing is pricing.

_____ is an integrated system that collects and processes data and manages and coordinates resources,information,and functions throughout an organization.

Discuss an example of an application for collaborative filtering (CF).

Hosting services are now available for supply chain management (SCM)systems.This trend is called _____ as a service.

Discuss the importance of interaction in managing tacit knowledge.

Information Systems: An Overview

Computers: The Machines Behind Computing

Database Systems,Data Warehouses,and Data Marts

Personal,Legal,Ethical,and Organizational Issues of Information Systems

Protecting Information Resources

Data Communication: Delivering Information Anywhere and Anytime

The Internet,Intranets,and Extranets

E-Commerce

Global Information Systems

Building Successful Information Systems

Management Support Systems

Intelligent Information Systems

Emerging Trends,Technologies,and Applications

Filters

Exam 11: Enterprise Systems

Which of the following systems' goal is to improve services offered to clients and use client contact information for targeted marketing?

Discuss how customer relationship management (CRM)is more than just tracking and organizing contacts with customers.

Which statement is true of an e-marketplace?

Which statement is true of collaborative planning,forecasting,and replenishment (CPFR)?

In a manufacturing firm's supply chain management (SCM)system,which area oversees order transmission?

In the context of supply chain management (SCM)technologies,_____ enables business partners to send and receive information on business transactions.

_____ is a practice where a store sends coupons to a customer,who has already bought a product from the store,for a more expensive brand of the same product,in the hope that the customer would prefer the expensive brand.

Organizations sometimes pay external agencies for additional data about their potential customers.

In the context of customer relationship management (CRM),_____ requires gathering a lot of information about customers' preferences and shopping patterns.

_____ consists of the processes a company uses to track and organize its contacts with consumers.

In Internet-enabled supply chain management (SCM),activities such as coordinating just-in-time (JIT)inventory programs with vendors and suppliers and conducting customer demand analysis are part of _____.

Which function is coordinated by a supply chain management (SCM)system?

Discuss collaborative planning,forecasting,and replenishment (CPFR)and its advantages.

Briefly explain the marketing strategies in a customer relationship management (CRM)system.

Which feature of a customer relationship management (CRM)application assists with tasks such as controlling inventory and processing orders?

A key decision in supply chain management (SCM)related to manufacturing is pricing.

_____ is an integrated system that collects and processes data and manages and coordinates resources,information,and functions throughout an organization.

Discuss an example of an application for collaborative filtering (CF).

Hosting services are now available for supply chain management (SCM)systems.This trend is called _____ as a service.

Discuss the importance of interaction in managing tacit knowledge.

Information Systems: An Overview

Computers: The Machines Behind Computing

Database Systems,Data Warehouses,and Data Marts

Personal,Legal,Ethical,and Organizational Issues of Information Systems

Protecting Information Resources

Data Communication: Delivering Information Anywhere and Anytime

The Internet,Intranets,and Extranets

E-Commerce

Global Information Systems

Building Successful Information Systems

Management Support Systems

Intelligent Information Systems

Emerging Trends,Technologies,and Applications

Filters