Exam 3: Planning a Successful Web Site: Part I

The example shown is a(n)______ website structure.

Purchasing a products, following the company's social media accounts, sharing and article, or signing up for an account are examples of a(n)______.

​ The webpage shown is an example of ______ content.

Summary text and images and CTAs are used to answer a website visitor's ______ question.

Each subsidiary page at a website should provide a link back to the website's home page.

During which step in the website plan shown above would you determine the website's goals and objectives?

A CTA is a suggestion or offer that requires the website visitor to interact with the website.

Which of the following is NOT true about including video on a webpage?

Planning the website structure before you begin creating its pages allows you to organize pages by level of detail.

A website typically only has one target audience.

A(n)______ is a comparison of costs spent and income generated.

Determining your website's target audience's wants, needs, and expectations is generally a one-time process.

A webbed website structure also is called a(n)______ website structure.

A website's ______ are t he results you want to accomplish within a specific time frame.

Government work is an example of ______ material.

Repetitive sounds can be soothing to frequent website visitors, so use them liberally.

A dead-end page is a term for a one-page website.

A website's search feature not only searches the website for the term, but also elsewhere on the web.

Which of the following is NOT an example of a psychographic characteristic?

Polls and quizzes are examples of animated content.