Question 1

Wal-Mart is the largest corporation, based on revenues, according to the Fortune 500 Global ranking for 2011.

Accepted Answer

A) True 
 B)False

Question 2

McDonald's home delivery of burgers in India is an example of unusual standardized global marketing practice.

Accepted Answer

A) True 
 B)False

Question 3

A European company that focuses its attention on Europe can be considered to have regiocentric orientation.

Accepted Answer

A) True 
 B)False

Question 4

The form and substance of a company's response to global market opportunities depend greatly on management's assumptions or beliefs about the nature of the world.

Accepted Answer

A) True 
 B)False

Question 5

Two decades ago, professor Ted Levitt wrote a classic Harvard Business Review article titled "The Globalization of Markets." Which of the following statements about the author and the article is accurate?

Accepted Answer

A) Levitt urged companies to adopt products on a country-by-country basis. 
B) There was universal agreement about his thesis that the world is becoming homogeneous. 
C) Levitt urged companies to develop standardized products that could be marketed worldwide with little adaptation. 
D) Levitt warned of the coming backlash against globalization. 
E) Levitt did not recommend developing standardized products. 
A) Levitt urged companies to adopt products on a country-by-country basis. 
B) There was universal agreement about his thesis that the world is becoming homogeneous. 
C) Levitt urged companies to develop standardized products that could be marketed worldwide with little adaptation. 
D) Levitt warned of the coming backlash against globalization. 
E) Levitt did not recommend developing standardized products.

Question 6

The economic growth has reduced resistance that might otherwise have developed in response to the entry of foreign firms into domestic economies.

Accepted Answer

A) True 
 B)False

Question 7

A company that is nearsighted and ethnocentric will not expand geographically.

Accepted Answer

A) True 
 B)False

Question 8

Harley-Davidson's motorcycles competitive advantage is based in part on its "Made in the USA" positioning.

Accepted Answer

A) True 
 B)False

Question 9

Unilever's Rexona deodorant brand had 30 different package designs and 48 different formulations.This is an example of ethnocentrism.

Accepted Answer

A) True 
 B)False

Question 10

The dynamic interplay of several driving and restraining forces shapes the importance of global marketing.

Accepted Answer

A) True 
 B)False

Question 11

Today, ethnocentrism is one of the major internal weaknesses that must be overcome if a company is to transform itself into an effective global competitor.

Accepted Answer

A) True 
 B)False

Question 12

A person who assumes that his or her home country is superior to the rest of the world is said to have:

Accepted Answer

A) ethnocentric orientation. 
B) polycentric orientation. 
C) regiocentric orientation. 
D) geocentric orientation. 
E) no correct answer 
A) ethnocentric orientation. 
B) polycentric orientation. 
C) regiocentric orientation. 
D) geocentric orientation. 
E) no correct answer

Question 13

The term globaphobia is sometimes used to describe an attitude of hostility toward trade agreements, global brands or company policies that appear to result in hardship for some individuals or countries while benefiting others.

Accepted Answer

A) True 
 B)False

Question 14

A company that engages in global marketing:

Accepted Answer

A) pursues a "one size fits all" strategy by creating identical products for homogeneous markets. 
B) customizes special products for each world country or region. 
C) creates both standardized and localized products. 
D) nurtures an ethnocentric management orientation. 
E) uses localized products only. 
A) pursues a "one size fits all" strategy by creating identical products for homogeneous markets. 
B) customizes special products for each world country or region. 
C) creates both standardized and localized products. 
D) nurtures an ethnocentric management orientation. 
E) uses localized products only.

Question 15

The decision to enter one or more particular markets outside the home country depends on all of the mentioned factors except:

Accepted Answer

A) company's resources. 
B) company's age. 
C) company's managerial mind-set. 
D) nature of opportunities. 
E) threats. 
A) company's resources. 
B) company's age. 
C) company's managerial mind-set. 
D) nature of opportunities. 
E) threats.

Question 16

Despite the impact of the driving forces, several restraining forces may slow a company's efforts to engage in global marketing.These restraining forces may include all of the following except:

Accepted Answer

A) management myopia. 
B) national controls. 
C) opposition to globalization. 
D) newcomers from emerging markets. 
E) organizational culture. 
A) management myopia. 
B) national controls. 
C) opposition to globalization. 
D) newcomers from emerging markets. 
E) organizational culture.

Question 17

A number of multilateral trade agreements have accelerated the pace of global integration which include:

Accepted Answer

A) NAFTA. 
B) GATT. 
C) WTO. 
D) EU. 
E) all of the above 
A) NAFTA. 
B) GATT. 
C) WTO. 
D) EU. 
E) all of the above

Question 18

The way a company addresses recognition of the extent to which programs can be expanded worldwide and adaptations required to do so is a reflection of its global marketing strategy.

Accepted Answer

A) True 
 B)False

Question 19

A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.

Accepted Answer

A) True 
 B)False

Question 20

Global localization means that a successful global marketer must have the ability to think locally and act globally.

Accepted Answer

A) True 
 B)False

Wal-Mart is the largest corporation, based on revenues, according to the Fortune 500 Global ranking for 2011.

McDonald's home delivery of burgers in India is an example of unusual standardized global marketing practice.

A European company that focuses its attention on Europe can be considered to have regiocentric orientation.

The form and substance of a company's response to global market opportunities depend greatly on management's assumptions or beliefs about the nature of the world.

Two decades ago, professor Ted Levitt wrote a classic Harvard Business Review article titled "The Globalization of Markets." Which of the following statements about the author and the article is accurate?

The economic growth has reduced resistance that might otherwise have developed in response to the entry of foreign firms into domestic economies.

A company that is nearsighted and ethnocentric will not expand geographically.

Harley-Davidson's motorcycles competitive advantage is based in part on its "Made in the USA" positioning.

Unilever's Rexona deodorant brand had 30 different package designs and 48 different formulations.This is an example of ethnocentrism.

The dynamic interplay of several driving and restraining forces shapes the importance of global marketing.

Today, ethnocentrism is one of the major internal weaknesses that must be overcome if a company is to transform itself into an effective global competitor.

A person who assumes that his or her home country is superior to the rest of the world is said to have:

The term globaphobia is sometimes used to describe an attitude of hostility toward trade agreements, global brands or company policies that appear to result in hardship for some individuals or countries while benefiting others.

A company that engages in global marketing:

The decision to enter one or more particular markets outside the home country depends on all of the mentioned factors except:

Despite the impact of the driving forces, several restraining forces may slow a company's efforts to engage in global marketing.These restraining forces may include all of the following except:

A number of multilateral trade agreements have accelerated the pace of global integration which include:

The way a company addresses recognition of the extent to which programs can be expanded worldwide and adaptations required to do so is a reflection of its global marketing strategy.

A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.

Global localization means that a successful global marketer must have the ability to think locally and act globally.

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters

Exam 1: Introduction to Global Marketing

Wal-Mart is the largest corporation, based on revenues, according to the Fortune 500 Global ranking for 2011.

McDonald's home delivery of burgers in India is an example of unusual standardized global marketing practice.

A European company that focuses its attention on Europe can be considered to have regiocentric orientation.

The form and substance of a company's response to global market opportunities depend greatly on management's assumptions or beliefs about the nature of the world.

Two decades ago, professor Ted Levitt wrote a classic Harvard Business Review article titled "The Globalization of Markets." Which of the following statements about the author and the article is accurate?

The economic growth has reduced resistance that might otherwise have developed in response to the entry of foreign firms into domestic economies.

A company that is nearsighted and ethnocentric will not expand geographically.

Harley-Davidson's motorcycles competitive advantage is based in part on its "Made in the USA" positioning.

Unilever's Rexona deodorant brand had 30 different package designs and 48 different formulations.This is an example of ethnocentrism.

The dynamic interplay of several driving and restraining forces shapes the importance of global marketing.

Today, ethnocentrism is one of the major internal weaknesses that must be overcome if a company is to transform itself into an effective global competitor.

A person who assumes that his or her home country is superior to the rest of the world is said to have:

The term globaphobia is sometimes used to describe an attitude of hostility toward trade agreements, global brands or company policies that appear to result in hardship for some individuals or countries while benefiting others.

A company that engages in global marketing:

The decision to enter one or more particular markets outside the home country depends on all of the mentioned factors except:

Despite the impact of the driving forces, several restraining forces may slow a company's efforts to engage in global marketing.These restraining forces may include all of the following except:

A number of multilateral trade agreements have accelerated the pace of global integration which include:

The way a company addresses recognition of the extent to which programs can be expanded worldwide and adaptations required to do so is a reflection of its global marketing strategy.

A company with a geocentric orientation views the world as a potential market and strives to develop integrated global strategies.

Global localization means that a successful global marketer must have the ability to think locally and act globally.

The Global Economic Environment

Regional Market Characteristics and Preferential Trade Agreements

Social and Cultural Environments

The Political, Legal, and Regulatory Environments

Global Information Systems and Market Research

Segmentation, Targeting, and Positioning

Importing, Exporting, and Sourcing

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, Organization, and Corporate Social Responsibility

Filters