Application of Skills Directions: Read the following excerpt from a college textbook and answer the questions that follow. 1 Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested. 2The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information. -adapted from Biagi, Media/Impact: An Introduction to Mass Media , pp. 240, 242 What is the purpose of the passage?

A) To explain the role of public relations in managing the Internet B) To convince the reader that the Internet is dangerous C) To entertain the reader with anecdotes about disgruntled customers D) To reveal the hidden world of Internet pranksters A) To explain the role of public relations in managing the Internet B) To convince the reader that the Internet is dangerous C) To entertain the reader with anecdotes about disgruntled customers D) To reveal the hidden world of Internet pranksters A

Application of Skills Directions: Read the following excerpt from a college textbook and answer the questions that follow. 1 Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested. 2The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information. -adapted from Biagi, Media/Impact: An Introduction to Mass Media , pp. 240, 242 Which of the following describes the organizational pattern of the two paragraphs?

A) Listing B) Persuading C) Defining D) Contrasting A) Listing B) Persuading C) Defining D) Contrasting

Application of Skills Directions: Read the following excerpt from a college textbook and answer the questions that follow. 1 Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested. 2The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information. -adapted from Biagi, Media/Impact: An Introduction to Mass Media , pp. 240, 242 Which of the following describes the author's voice?

A) angry, bitter B) sarcastic, arrogant C) informative, honest D) excited, enthusiastic A) angry, bitter B) sarcastic, arrogant C) informative, honest D) excited, enthusiastic

Application of Skills Directions: Read the following excerpt from a college textbook and answer the questions that follow. 1 Because of its ability to deliver information quickly and directly, the Internet offers many benefits for public relations companies. Public relations people, in fact, often are very much involved in creating and modifying Web sites for their clients-creating a public face. News releases, product announcements and company profiles can be made available online, to be captured on demand by the press, stockholders and anyone else who is interested. 2The Internet also brings hazards. Disgruntled customers, pranksters and competitors can create their own sites to immediately challenge and even undermine a client's site. To counter these negative messages, many businesses and organizations hire public relations firms to continuously monitor the Internet and alert their clients when negative information appears so the client can decide the best way to counter the information. -adapted from Biagi, Media/Impact: An Introduction to Mass Media , pp. 240, 242 What is the subject of the passage?

A) The positive role of the Internet B) The negative impact of the Internet C) Public relations and the Internet D) Public relations and its influence on business A) The positive role of the Internet B) The negative impact of the Internet C) Public relations and the Internet D) Public relations and its influence on business