Exam 2: Developing the Business Idea

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Venture capitalists invest in approximately what percent of business plans presented to them?

(Multiple Choice)
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A firm's option to abandon a venture is an example of a:

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Venture opportunity screening involves assessment of an idea's commercial potential to produce revenue growth, financial performance, and value.

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Determine the cost of goods sold for a venture with the following financial information: revenues = $50,000; net profit margin = 20%; and gross profit margin = 70%

(Multiple Choice)
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Developing new and delivering high-quality products or services that command higher prices and margins best describes strong:

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All else held constant, a higher asset turnover:

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Revenues minus the cost of goods sold is called:

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Being first to market does not guarantee success.

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A SWOT analysis is an examination of the strengths, weaknesses, opportunities, and threats to determine the business opportunity viability of an idea.

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Return on assets can be stated as:

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If the asset intensity is 0.80, the asset turnover would be:

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Free cash flow to equity is the cash flow from producing and selling a product or providing a service.

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Free cash flow to equity of an entrepreneurial firm includes cash flows to:

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A SWOT analysis should consider as potential strengths or weaknesses whether there are unfilled customer needs and the extent to which intellectual property rights exist.

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A well-designed entrepreneurial venture begins with an idea that survives an analysis of its feasibility and results in a business plan.

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A venture's value is determined by its:

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A high asset intensity implies a large investment in fixed assets and/or net working capital is needed to support revenue growth.

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Best practices of high-growth, high-performance firms applied in the marketing practices area include "preparing detailed monthly financial plans for the next year and annual financial plans for the next five years."

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Asset intensity is:

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A sound business model provides a plan to do all of the following except :

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