Question 1

Social media users can be categorized into seven types based on their motivations for using social media. Identify the seven types and provide a brief description.

Accepted Answer

creators, critics, collectors, joiners, spectators, distributors, and inactives. Those who are creators develop original content to publish or upload on various sites. People who are considered critics like to share their opinions by posting ratings or reviews or by contributing to online forums. Collectors represent the group of people who like to accumulate information through using RSS feeds, adding tags to pages or photos, or using platforms such as Pinterest to assemble ideas, photos, information, and more. People who maintain a social network site profile on a platform such as Facebook or LinkedIn are considered joiners. They may visit the site, but do not do much more than that. Similarly, spectators are those who read, watch, and listen to what is posted on various platforms, but they are not actively contributing to the discussion. In contrast, distributors are active users of social media, characterized by sharing, retweeting, or reposting information with others, but do not create it. Last, inactives are people who do none of these

Question 2

Carefully considering the resources and expertise necessary to operate different social media accounts is not as important as ensuring that they are free or low cost.

Accepted Answer

A) True 
 B)False  False

Question 3

To foster meaningful interaction on social media, health education specialists should consider developing a systematic social media awareness, outreach, and engagement "playbook" that includes all of the following EXCEPT:

Accepted Answer

A)  Aligning with health-related social media pyramid scheme marketing campaigns 
B)  Listening to social media conversation 
C)  Leveraging social networks 
D)  Editing social media content posting 
E)  Both A and C 
A)  Aligning with health-related social media pyramid scheme marketing campaigns 
B)  Listening to social media conversation 
C)  Leveraging social networks 
D)  Editing social media content posting 
E)  Both A and C A

Question 4

Fidelity measures track implementation of social media messages and campaigns to ensure that both content and applications are appropriately designed and delivered and match intended purposes.

Accepted Answer

A) True 
 B)False

Question 5

It is estimated that 92% of ________ have a digital footprint, meaning they have an online trail of where they exist.

Accepted Answer

A)  Generation X 
B)  Baby Boomers 
C)  Y2K 
D)  Gen Z 
A)  Generation X 
B)  Baby Boomers 
C)  Y2K 
D)  Gen Z

Question 6

Smartphone growth, however, is projected to explode, while smartwatches, which were basically nonexistent prior to 2013 and have only recently become popular as options for accessing the Internet and apps, are expected to grow a meager 1% annually through 2021, dependent on whether or not advances in apps and capabilities meet consumer needs.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is NOT a step to strategically decide if and how to use social media as part of the intervention?

Accepted Answer

A)  Understand that certain priority populations will only use the call feature 
B)  Identify intervention strategies 
C)  Select an appropriate social media strategy 
D)  Determine what social media apps to use 
A)  Understand that certain priority populations will only use the call feature 
B)  Identify intervention strategies 
C)  Select an appropriate social media strategy 
D)  Determine what social media apps to use

Question 8

Using social media for professional purposes requires users to formulate posts that reflect the official views and mission of their employer or organization. What guidelines for social media use in the public health workforce emphasize several best practices?

Accepted Answer

Maintain patient confidentiality (e.g.,

Question 9

Before deciding how to use social media as part of an intervention, health education specialists must first identify the program goals and objectives.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following are steps considered in social media content management for administering digital content?

Accepted Answer

A)  Creating 
B)  Modifying 
C)  Publishing/sharing 
D)  Monitoring 
E)  All of the above 
A)  Creating 
B)  Modifying 
C)  Publishing/sharing 
D)  Monitoring 
E)  All of the above

Question 11

Facebook, Instagram, LinkedIn, and Snapchat are popular examples of:

Accepted Answer

A)  Vlogging sites 
B)  Social networking 
C)  Media sharing 
D)  Microblogging 
E)  None of the above 
A)  Vlogging sites 
B)  Social networking 
C)  Media sharing 
D)  Microblogging 
E)  None of the above

Question 12

This results in users engaging in more private messaging apps.

Accepted Answer

A)  Half life 
B)  Viral 
C)  Social media fatigue 
D)  Lower level engagement 
E)  Reach 
A)  Half life 
B)  Viral 
C)  Social media fatigue 
D)  Lower level engagement 
E)  Reach

Question 13

More bottom-up approaches consist of user-generated messages and people seeking and finding information from a variety of sources and sharing it with others.

Accepted Answer

A) True 
 B)False

Question 14

What are the three models most commonly used to manage social media activities in public health education circles?

Accepted Answer

A)  Primary, secondary, and tertiary model 
B)  Mean, mode, and median model 
C)  Centralized, decentralized, and hub-and-spoke model 
D)  Passive, assertive, and transparent model 
E)  None of the above 
A)  Primary, secondary, and tertiary model 
B)  Mean, mode, and median model 
C)  Centralized, decentralized, and hub-and-spoke model 
D)  Passive, assertive, and transparent model 
E)  None of the above

Question 15

Incorporating a variety of social media tools into health education and promotion campaigns demonstrates the health agency is on top of current trends and understands the importance of meeting priority populations in the world in which they reside and actually is easier to accurately assess a broader reach and impact.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is NOT a way for a health education specialist to keep up with trends?

Accepted Answer

A)  Subscribe to social media YouTube channels and podcasting sites 
B)  Follow media experts (e.g., following their Twitter feeds) 
C)  Ensure creating constant controversy and negative sentiment among patients/clients 
D)  Attend social media conferences or webinars 
E)  Subscribe to relevant social media blogs 
A)  Subscribe to social media YouTube channels and podcasting sites 
B)  Follow media experts (e.g., following their Twitter feeds) 
C)  Ensure creating constant controversy and negative sentiment among patients/clients 
D)  Attend social media conferences or webinars 
E)  Subscribe to relevant social media blogs

Question 17

Through use of analytics available with platform-specific data or other providers such as Hootsuite or Google Analytics, it is relatively easy to assess social media exposure such as likes or favorites, views, shares, and retweets.

Accepted Answer

A) True 
 B)False

Question 18

In the United States, differences in Internet use differ by age, income, education, and geographic area, though the gaps between various groups are gradually getting bigger.

Accepted Answer

A) True 
 B)False

Question 19

Many health education specialists leverage various social media platforms to engage patients, clients, and consumers for disseminating public health information on disease outbreaks, medical discoveries, and emerging health hazards.

Accepted Answer

A) True 
 B)False

Question 20

___________ is defined as the measurement of factors that influence the success or failure of social media use, including tracking relevant metrics and performance indicators.

Accepted Answer

A)  Median 
B)  Outcome evaluation 
C)  Minimizing 
D)  Process evaluation 
E)  None of the above 
A)  Median 
B)  Outcome evaluation 
C)  Minimizing 
D)  Process evaluation 
E)  None of the above

Social media users can be categorized into seven types based on their motivations for using social media. Identify the seven types and provide a brief description.

Carefully considering the resources and expertise necessary to operate different social media accounts is not as important as ensuring that they are free or low cost.

To foster meaningful interaction on social media, health education specialists should consider developing a systematic social media awareness, outreach, and engagement "playbook" that includes all of the following EXCEPT:

Fidelity measures track implementation of social media messages and campaigns to ensure that both content and applications are appropriately designed and delivered and match intended purposes.

It is estimated that 92% of ________ have a digital footprint, meaning they have an online trail of where they exist.

Which of the following is NOT a step to strategically decide if and how to use social media as part of the intervention?

Using social media for professional purposes requires users to formulate posts that reflect the official views and mission of their employer or organization. What guidelines for social media use in the public health workforce emphasize several best practices?

Before deciding how to use social media as part of an intervention, health education specialists must first identify the program goals and objectives.

Which of the following are steps considered in social media content management for administering digital content?

Facebook, Instagram, LinkedIn, and Snapchat are popular examples of:

This results in users engaging in more private messaging apps.

More bottom-up approaches consist of user-generated messages and people seeking and finding information from a variety of sources and sharing it with others.

What are the three models most commonly used to manage social media activities in public health education circles?

Which of the following is NOT a way for a health education specialist to keep up with trends?

Through use of analytics available with platform-specific data or other providers such as Hootsuite or Google Analytics, it is relatively easy to assess social media exposure such as likes or favorites, views, shares, and retweets.

In the United States, differences in Internet use differ by age, income, education, and geographic area, though the gaps between various groups are gradually getting bigger.

Many health education specialists leverage various social media platforms to engage patients, clients, and consumers for disseminating public health information on disease outbreaks, medical discoveries, and emerging health hazards.

___________ is defined as the measurement of factors that influence the success or failure of social media use, including tracking relevant metrics and performance indicators.

Foundations for Selecting Community and Public Health Education Strategies

Becoming a Health Education Professional

Promoting Health Education in a Multicultural Society

Exploring Social Marketing Concepts

Building a Health Communication Framework

Developing Effective Presentation and Training Skills

Developing and Selecting Resource Materials

Working With Media Outlets

Facilitating Groups

Building and Sustaining Coalitions

Advocating for Health Policy

Using Media Advocacy to Influence Policy

Filters

Exam 8: Using Social Media

Social media users can be categorized into seven types based on their motivations for using social media. Identify the seven types and provide a brief description.

Carefully considering the resources and expertise necessary to operate different social media accounts is not as important as ensuring that they are free or low cost.

To foster meaningful interaction on social media, health education specialists should consider developing a systematic social media awareness, outreach, and engagement "playbook" that includes all of the following EXCEPT:

Fidelity measures track implementation of social media messages and campaigns to ensure that both content and applications are appropriately designed and delivered and match intended purposes.

It is estimated that 92% of ________ have a digital footprint, meaning they have an online trail of where they exist.

Which of the following is NOT a step to strategically decide if and how to use social media as part of the intervention?

Using social media for professional purposes requires users to formulate posts that reflect the official views and mission of their employer or organization. What guidelines for social media use in the public health workforce emphasize several best practices?

Before deciding how to use social media as part of an intervention, health education specialists must first identify the program goals and objectives.

Which of the following are steps considered in social media content management for administering digital content?

Facebook, Instagram, LinkedIn, and Snapchat are popular examples of:

This results in users engaging in more private messaging apps.

More bottom-up approaches consist of user-generated messages and people seeking and finding information from a variety of sources and sharing it with others.

What are the three models most commonly used to manage social media activities in public health education circles?

Which of the following is NOT a way for a health education specialist to keep up with trends?

Through use of analytics available with platform-specific data or other providers such as Hootsuite or Google Analytics, it is relatively easy to assess social media exposure such as likes or favorites, views, shares, and retweets.

In the United States, differences in Internet use differ by age, income, education, and geographic area, though the gaps between various groups are gradually getting bigger.

Many health education specialists leverage various social media platforms to engage patients, clients, and consumers for disseminating public health information on disease outbreaks, medical discoveries, and emerging health hazards.

___________ is defined as the measurement of factors that influence the success or failure of social media use, including tracking relevant metrics and performance indicators.

Foundations for Selecting Community and Public Health Education Strategies

Becoming a Health Education Professional

Promoting Health Education in a Multicultural Society

Exploring Social Marketing Concepts

Building a Health Communication Framework

Developing Effective Presentation and Training Skills

Developing and Selecting Resource Materials

Working With Media Outlets

Facilitating Groups

Building and Sustaining Coalitions

Advocating for Health Policy

Using Media Advocacy to Influence Policy

Filters