Chat with AIExam 8: Market Segmentation and Positioning
Exam 1: Marketing Principles and Practice23 Questions
Exam 2: The Marketing Environment26 Questions
Exam 3: Consumer Buying Behaviour27 Questions
Exam 4: Business to Business Marketing26 Questions
Exam 5: Services and Relationship Marketing29 Questions
Exam 6: Marketing Strategy30 Questions
Exam 7: Marketing Research and Analytics26 Questions
Exam 8: Market Segmentation and Positioning24 Questions
Exam 9: International Marketing Development25 Questions
Exam 10: Branding Decisions25 Questions
Exam 11: Product: New Proposition Development and Innovation27 Questions
Exam 12: Place: Channels, Supply Chains, and Retailing28 Questions
Exam 13: Price and Customer Value29 Questions
Exam 14: Promotion I: Principles of Marketing Communications28 Questions
Exam 15: Promotion Ii: Configuring the Marketing Communications Mix30 Questions
Exam 16: Digital and Social Media Marketing34 Questions
Exam 17: Not-For-Profit and Social Marketing27 Questions
Exam 18: Marketing, Society, Sustainability and Ethics32 Questions
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For market segmentation to be effective, the elements can be applied (Kotler, 1984), comprising the following four criteria:
Distinct, Accessible, Measurable, Assurance.
(True/False)
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(35) Standard Industrial Classification (SIC) codes are used to designate similar industrial markets.
(True/False)
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(42) The benefits sought approach is based on the principle that we should provide customers with exactly what they want, based on the benefits derived from using a particular proposition.
(True/False)
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(29) 'Positioning is the means by which goods and services can be differentiated from one another and so give consumers a reason to buy'. Positioning encompasses:
(Multiple Choice)
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