Question 1

What is the correct order of stages in the innovation-decision process?

Accepted Answer

A)  Persuasion, knowledge, implementation, decision, confirmation 
B)  Persuasion, knowledge, decision, implementation, confirmation 
C)  Knowledge, persuasion, decision, implementation, confirmation 
D)  Knowledge, decision, persuasion, implementation, confirmation 
A)  Persuasion, knowledge, implementation, decision, confirmation 
B)  Persuasion, knowledge, decision, implementation, confirmation 
C)  Knowledge, persuasion, decision, implementation, confirmation 
D)  Knowledge, decision, persuasion, implementation, confirmation C

Question 2

List the four main elements detailed by Rogers (2003) as being part of the diffusion of innovations model.

Accepted Answer

The Diffusion of Innovations model, as detailed by Everett M. Rogers in 2003, identifies four main elements that influence the spread of a new idea, practice, or product within a society or from one society to another. These elements are:

1. **Innovation**: This refers to the idea, practice, or object that is perceived as new by an individual or other unit of adoption. The innovation itself can be a tangible product or an intangible concept, but it must be novel in some aspect to the potential adopters.

2. **Communication Channels**: These are the means by which information about the innovation is transmitted to members of the social system. Communication channels can include interpersonal networks, mass media, digital media, and other methods through which people share information and influence each other's attitudes and behaviors.

3. **Time**: The time dimension relates to the rate at which an innovation is adopted by members of a social system. This includes the innovation-decision process, which is the mental process through which an individual (or other decision-making unit) passes from first hearing about an innovation to final adoption. It also encompasses the innovation's rate of adoption and the adopter categories (innovators, early adopters, early majority, late majority, and laggards) based on the relative time at which they adopt compared to others in the system.

4. **Social System**: This element refers to the set of interrelated units that are engaged in joint problem-solving to accomplish a common goal. The structure of the social system affects technological innovation, and the system can be a group, organization, culture, or society. The norms, social networks, and leadership structures within the social system can greatly influence the diffusion process.

These four elements interact to determine the spread of innovations within a social system. Rogers' model has been widely used to understand how new ideas and technologies catch on and become widely adopted or, conversely, fail to achieve widespread use.

Question 3

What may potential adopters decide to do during the persuasion stage?

Accepted Answer

A)  Reject the innovation 
B)  Adopt the innovation 
C)  Seek out information about the innovation 
D)  Test the innovation for a while 
A)  Reject the innovation 
B)  Adopt the innovation 
C)  Seek out information about the innovation 
D)  Test the innovation for a while C

Question 4

AI assistants such as Alexa are becoming more widely used in homes. One aspect of their adoption and diffusion that is considered a potential drawback is ________.

Accepted Answer

A)  how Alexa can replace human-to-human contact 
B)  how Alexa can make the use of other tools unnecessary 
C)  how Alexa can facilitate for surveillance and monitoring of users 
D)  how Alexa can replace the telephone. 
A)  how Alexa can replace human-to-human contact 
B)  how Alexa can make the use of other tools unnecessary 
C)  how Alexa can facilitate for surveillance and monitoring of users 
D)  how Alexa can replace the telephone.

Question 5

With what possibility does observability provide potential adopters?

Accepted Answer

A)  To gather evidence about an innovation's value and potential risk through prior experience 
B)  To gain a greater understanding of the impact of the innovation on those who are less fortunate 
C)  To change the way the innovation is designed 
D)  To observe and discuss the innovation 
A)  To gather evidence about an innovation's value and potential risk through prior experience 
B)  To gain a greater understanding of the impact of the innovation on those who are less fortunate 
C)  To change the way the innovation is designed 
D)  To observe and discuss the innovation

Question 6

Explain what characteristics of AI assistants makes these tools a good choice for consumers.

Accepted Answer

AI assistants have several characteristi

Question 7

One type of knowledge not relevant to the knowledge stage of the innovation-decision process is ________.

Accepted Answer

A)  practical knowledge 
B)  awareness knowledge 
C)  principle knowledge 
D)  how-to knowledge 
A)  practical knowledge 
B)  awareness knowledge 
C)  principle knowledge 
D)  how-to knowledge

Question 8

Uncertainty and _________ are concepts central to the diffusion process in the innovation-decision process as postulated by Rogers?

Accepted Answer

A)  information 
B)  innovation 
C)  adoption 
D)  technology 
A)  information 
B)  innovation 
C)  adoption 
D)  technology

Question 9

Research in the diffusion of innovations is similar to other types of research in the social sciences in terms of its emphasis on time.

Accepted Answer

A) True 
 B)False

Question 10

What was one of the main criticisms of the early models of the diffusion of innovations?

Accepted Answer

A)  They posited that diffusion was solely a matter of the readiness of the social system. 
B)  They failed to take into account the influence of early adopters and their cultural norms. 
C)  They did not consider the social capital of their participants. 
D)  They focused too much on the machine as a tool. 
A)  They posited that diffusion was solely a matter of the readiness of the social system. 
B)  They failed to take into account the influence of early adopters and their cultural norms. 
C)  They did not consider the social capital of their participants. 
D)  They focused too much on the machine as a tool.

Question 11

What describes the level of proficiency needed to comprehend the workings of a technology and its ease of use?

Accepted Answer

A)  Compatibility 
B)  Complexity 
C)  Comprehendability 
D)  Skill set 
A)  Compatibility 
B)  Complexity 
C)  Comprehendability 
D)  Skill set

Question 12

Apple has always had a great relation with its early adopters.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following characteristics describes laggards?

Accepted Answer

A)  They like to try new things if they know there is an economic gain for them. 
B)  They associate with people who share their values. 
C)  They have high levels of social capital. 
D)  They have high levels of cultural capital. 
A)  They like to try new things if they know there is an economic gain for them. 
B)  They associate with people who share their values. 
C)  They have high levels of social capital. 
D)  They have high levels of cultural capital.

Question 14

Rogers followed in the steps of sociologists of the past when he was studying the spread of agricultural innovations, by focussing on the social factors that influenced adoption.

Accepted Answer

A) True 
 B)False

Question 15

Gatekeeping and opinion leadership roles are absent in the early majority adoption category.

Accepted Answer

A) True 
 B)False

Question 16

What is the most commonly utilized, though not the most effective form of communication for the purpose of diffusing an innovation?

Accepted Answer

A)  Mass media 
B)  Interpersonal communication 
C)  Socio-technical personal conversation 
D)  Social group interactions 
A)  Mass media 
B)  Interpersonal communication 
C)  Socio-technical personal conversation 
D)  Social group interactions

Question 17

The reason why pottery has several independent origins of invention throughout history is:

Accepted Answer

A)  of the sophistication of design involved 
B)  creating pottery involves the handling of a raw material, in this case clay 
C)  it requires the integration of various domains of knowledge with technical skills 
D)  every society that makes pottery learned the procedure from another region 
A)  of the sophistication of design involved 
B)  creating pottery involves the handling of a raw material, in this case clay 
C)  it requires the integration of various domains of knowledge with technical skills 
D)  every society that makes pottery learned the procedure from another region

Question 18

What are the three different types of knowledge present in the knowledge stage of the innovation-decision process? Explain each.

Accepted Answer

The three different types of knowledge p

Question 19

The government of Canada has taken a bold approach by financially supporting superclusters. Explain what superclusters are and how they operate. Discuss what elements of the way that the government of Canada has set up these superclusters will facilitate real innovation and new technology development. Are there any important challenges that need to be considered that the government has overlooked in how it has developed the program?

Accepted Answer

Superclusters are collaborative networks

Question 20

Compare and contrast gatekeepers, opinion leaders, and interconnectors in terms of the adoption of innovation curve. Define the terms and use examples.

Accepted Answer

Gatekeepers, opinion leaders, and interc

What is the correct order of stages in the innovation-decision process?

List the four main elements detailed by Rogers (2003) as being part of the diffusion of innovations model.

What may potential adopters decide to do during the persuasion stage?

AI assistants such as Alexa are becoming more widely used in homes. One aspect of their adoption and diffusion that is considered a potential drawback is ________.

With what possibility does observability provide potential adopters?

Explain what characteristics of AI assistants makes these tools a good choice for consumers.

One type of knowledge not relevant to the knowledge stage of the innovation-decision process is ________.

Uncertainty and _________ are concepts central to the diffusion process in the innovation-decision process as postulated by Rogers?

Research in the diffusion of innovations is similar to other types of research in the social sciences in terms of its emphasis on time.

What was one of the main criticisms of the early models of the diffusion of innovations?

What describes the level of proficiency needed to comprehend the workings of a technology and its ease of use?

Apple has always had a great relation with its early adopters.

Which of the following characteristics describes laggards?

Rogers followed in the steps of sociologists of the past when he was studying the spread of agricultural innovations, by focussing on the social factors that influenced adoption.

Gatekeeping and opinion leadership roles are absent in the early majority adoption category.

What is the most commonly utilized, though not the most effective form of communication for the purpose of diffusing an innovation?

The reason why pottery has several independent origins of invention throughout history is:

What are the three different types of knowledge present in the knowledge stage of the innovation-decision process? Explain each.

Compare and contrast gatekeepers, opinion leaders, and interconnectors in terms of the adoption of innovation curve. Define the terms and use examples.

The Technological Society

Technology in Society: A Historical Overview

Theoretical Perspectives on Technology

Techno-Social Designing

Technology and Inequality

The Labour of Technology

Genders and Technology

Community in the Network Society

Technology-Mediated Social Relationships

The Surveillance Society

Ethical Dimensions of Technology

Filters

Exam 5: The Adoption and Diffusion of Technological Innovations

What is the correct order of stages in the innovation-decision process?

List the four main elements detailed by Rogers (2003) as being part of the diffusion of innovations model.

What may potential adopters decide to do during the persuasion stage?

AI assistants such as Alexa are becoming more widely used in homes. One aspect of their adoption and diffusion that is considered a potential drawback is ________.

With what possibility does observability provide potential adopters?

Explain what characteristics of AI assistants makes these tools a good choice for consumers.

One type of knowledge not relevant to the knowledge stage of the innovation-decision process is ________.

Uncertainty and _________ are concepts central to the diffusion process in the innovation-decision process as postulated by Rogers?

Research in the diffusion of innovations is similar to other types of research in the social sciences in terms of its emphasis on time.

What was one of the main criticisms of the early models of the diffusion of innovations?

What describes the level of proficiency needed to comprehend the workings of a technology and its ease of use?

Apple has always had a great relation with its early adopters.

Which of the following characteristics describes laggards?

Rogers followed in the steps of sociologists of the past when he was studying the spread of agricultural innovations, by focussing on the social factors that influenced adoption.

Gatekeeping and opinion leadership roles are absent in the early majority adoption category.

What is the most commonly utilized, though not the most effective form of communication for the purpose of diffusing an innovation?

The reason why pottery has several independent origins of invention throughout history is:

What are the three different types of knowledge present in the knowledge stage of the innovation-decision process? Explain each.

Compare and contrast gatekeepers, opinion leaders, and interconnectors in terms of the adoption of innovation curve. Define the terms and use examples.

The Technological Society

Technology in Society: A Historical Overview

Theoretical Perspectives on Technology

Techno-Social Designing

Technology and Inequality

The Labour of Technology

Genders and Technology

Community in the Network Society

Technology-Mediated Social Relationships

The Surveillance Society

Ethical Dimensions of Technology

Filters