Exam 4: Developing a Questionnaire
Compare the following:
-anonymous and confidential
anonymous: no information about the person completing a questionnaire is attached to the survey
confidential: information about the respondent is available but not revealed to anyone other than the researchers
Imagine you have a list of 4 recent movies and you want your respondents to evaluate them for you. Write a question that gets them to rate them. Then write a question that asks them to rank them. Which is better and why?
rate: on a scale of 1 to 5 where 5 is best, rate each of the following four movies (for example, "harry potter" 4)
rank: take these four movies and rank them assigning a "1" to the movie you like best, a "2" to the one you feel is your second favorite, and so on. You can always rank them later on after you see the ratings for each movie, unless they are all tied and the respondent gives a "5" for each of them. asking someone to rank them gets you the order but it doesn't tell you whether the #2 movie is liked or hated, just that it is not #1
Consider these items from a questionnaire you are asked to review. Describe the main problems with the wording of these items and how you can improve the questions.
-How often in the past week have you listened to news on the radio?
(1) 1 - 2 times
(2) 3 - 5 times
(3) 5 - 7 times
not mutually exclusive -what if you listened 5 times? - and categories don't have equal intervals. Make 1-3, 4-6, 7-9, etc. Also, not clear if the question means how many days did you listen to the news on the radio. If it means "times," then it should have a larger range of possible times: the last response should be "7 or more," for example
Consider these items from a questionnaire you are asked to review. Describe the main problems with the wording of these items and how you can improve the questions.
-I enjoy watching sitcoms and drama shows on a regular basis.
Strongly Agree Agree Disagree Strongly Disagree
Consider these items from a questionnaire you are asked to review. Describe the main problems with the wording of these items and how you can improve the questions.
-1. Are you currently dating someone? Yes No
2. How many times do you go out with that person in a typical week? ____
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