Question 1

Which of the following intermediaries does not have the infrastructure, systems, or resources to perform all of the necessary supply chain activities?

Accepted Answer

A)  wholesaler 
B)  distributor 
C)  manufacturer 
D)  retailer 
A)  wholesaler 
B)  distributor 
C)  manufacturer 
D)  retailer D

Question 2

What type of channel mode integrates sales channels and sales modes across an entire channel strategy?

Accepted Answer

A)  multi-channel mode 
B)  omnichannel mode 
C)  cross-channel mode 
D)  single channel mode 
A)  multi-channel mode 
B)  omnichannel mode 
C)  cross-channel mode 
D)  single channel mode B

Question 3

A major decision included in the channel strategy is ______.

Accepted Answer

A)  sales platforms 
B)  channel width 
C)  channel partnerships 
D)  transporting inputs 
A)  sales platforms 
B)  channel width 
C)  channel partnerships 
D)  transporting inputs A

Question 4

Which one of the following is not a digitization of supply chain benefit?

Accepted Answer

A)  higher margins 
B)  improved decision-making 
C)  lower inventory warehousing costs 
D)  better product and service quality partner to partner 
A)  higher margins 
B)  improved decision-making 
C)  lower inventory warehousing costs 
D)  better product and service quality partner to partner

Question 5

The channel level is also known as the ______ of the distribution channel.

Accepted Answer

A)  length 
B)  width 
C)  height 
D)  scope 
A)  length 
B)  width 
C)  height 
D)  scope

Question 6

Which of the following is a characteristic of an adaptable distribution network?

Accepted Answer

A)  Products are available to consumers how they want them. 
B)  Products are available to consumers when they want them. 
C)  Products are available to consumers why they want them. 
D)  Products are available to consumers from whom they want them. 
A)  Products are available to consumers how they want them. 
B)  Products are available to consumers when they want them. 
C)  Products are available to consumers why they want them. 
D)  Products are available to consumers from whom they want them.

Question 7

Which of the following is not an example of how an intermediary provided facilitating services for other channel members?

Accepted Answer

A)  providing sales support 
B)  transportation and delivery 
C)  forecasting supply 
D)  managing warranties 
A)  providing sales support 
B)  transportation and delivery 
C)  forecasting supply 
D)  managing warranties

Question 8

The channel strategy specifies which of the following?

Accepted Answer

A)  distribution 
B)  structure 
C)  procurement process 
D)  warehousing 
A)  distribution 
B)  structure 
C)  procurement process 
D)  warehousing

Question 9

A distribution channel can be depicted as a ______.

Accepted Answer

A)  linear chain 
B)  horizontal chain 
C)  vertical chain 
D)  parallel chain 
A)  linear chain 
B)  horizontal chain 
C)  vertical chain 
D)  parallel chain

Question 10

Which type of distribution intensity decision is common for convenience goods like snacks and beverages?

Accepted Answer

A)  moderate distribution 
B)  exclusive distribution 
C)  selective distribution 
D)  intensive distribution 
A)  moderate distribution 
B)  exclusive distribution 
C)  selective distribution 
D)  intensive distribution

Question 11

Market demand for integrated shopping experiences has driven market demand for ______.

Accepted Answer

A)  cross-channel distribution 
B)  multi-channel distribution 
C)  single channel distribution 
D)  omnichannel distribution 
A)  cross-channel distribution 
B)  multi-channel distribution 
C)  single channel distribution 
D)  omnichannel distribution

Question 12

Real-time and in-store inventory management capabilities are made possible by all of the following EXCEPT ______.

Accepted Answer

A)  algorithmic modelling 
B)  internet of things sensors 
C)  data capture and management 
D)  block chain 
A)  algorithmic modelling 
B)  internet of things sensors 
C)  data capture and management 
D)  block chain

Question 13

Which one of the following is not a primary category of intermediaries?

Accepted Answer

A)  supplier 
B)  wholesaler 
C)  retailer 
D)  marketer 
A)  supplier 
B)  wholesaler 
C)  retailer 
D)  marketer

Question 14

What is the most expensive part of the shipping process?

Accepted Answer

A)  picking orders from warehouse shelves 
B)  last-mile delivery 
C)  packaging of orders 
D)  loading packages on transportation systems 
A)  picking orders from warehouse shelves 
B)  last-mile delivery 
C)  packaging of orders 
D)  loading packages on transportation systems

Question 15

A channel of distribution is a path a firm's product takes including all of the following EXCEP ______.

Accepted Answer

A)  transforming inputs 
B)  the suppliers involved 
C)  transporting inputs 
D)  the firm's involved 
A)  transforming inputs 
B)  the suppliers involved 
C)  transporting inputs 
D)  the firm's involved

Which of the following intermediaries does not have the infrastructure, systems, or resources to perform all of the necessary supply chain activities?

What type of channel mode integrates sales channels and sales modes across an entire channel strategy?

A major decision included in the channel strategy is ______.

Which one of the following is not a digitization of supply chain benefit?

The channel level is also known as the ______ of the distribution channel.

Which of the following is a characteristic of an adaptable distribution network?

Which of the following is not an example of how an intermediary provided facilitating services for other channel members?

The channel strategy specifies which of the following?

A distribution channel can be depicted as a ______.

Which type of distribution intensity decision is common for convenience goods like snacks and beverages?

Market demand for integrated shopping experiences has driven market demand for ______.

Real-time and in-store inventory management capabilities are made possible by all of the following EXCEPT ______.

Which one of the following is not a primary category of intermediaries?

What is the most expensive part of the shipping process?

A channel of distribution is a path a firm's product takes including all of the following EXCEP ______.

Understanding Marketing

Understanding Buyers

Segmentation, Targeting, and Positioning

Marketing Research and Analysis

Marketing Strategy

Creating Value: Products and Services

Offering Value: Price

Communicating Value: Promotion

Extending Value: People, Process, and Presence in the Customer Experience

Maintaining Value Through Branding and Brand Management

Managing Value: Analytics and Marketing Value Management Systems

Filters

Exam 8: Distributing Value: Place

Which of the following intermediaries does not have the infrastructure, systems, or resources to perform all of the necessary supply chain activities?

What type of channel mode integrates sales channels and sales modes across an entire channel strategy?

A major decision included in the channel strategy is ______.

Which one of the following is not a digitization of supply chain benefit?

The channel level is also known as the ______ of the distribution channel.

Which of the following is a characteristic of an adaptable distribution network?

Which of the following is not an example of how an intermediary provided facilitating services for other channel members?

The channel strategy specifies which of the following?

A distribution channel can be depicted as a ______.

Which type of distribution intensity decision is common for convenience goods like snacks and beverages?

Market demand for integrated shopping experiences has driven market demand for ______.

Real-time and in-store inventory management capabilities are made possible by all of the following EXCEPT ______.

Which one of the following is not a primary category of intermediaries?

What is the most expensive part of the shipping process?

A channel of distribution is a path a firm's product takes including all of the following EXCEP ______.

Understanding Marketing

Understanding Buyers

Segmentation, Targeting, and Positioning

Marketing Research and Analysis

Marketing Strategy

Creating Value: Products and Services

Offering Value: Price

Communicating Value: Promotion

Extending Value: People, Process, and Presence in the Customer Experience

Maintaining Value Through Branding and Brand Management

Managing Value: Analytics and Marketing Value Management Systems

Filters