Exam 3: A Comprehensive Guide to Advertising Strategies and Metrics

Depending on the type of campaign, those involved with WOM marketing may or may not disclose that they are being paid to promote the product.

(True/False)

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Question 21

In-store media is relatively inexpensive compared to other media options.

(True/False)

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(40)

Question 22

Wait marketing is often thought of as a sponsored ""flash mob.""

(True/False)

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(38)

Question 23

With directory paid inclusion, advertisers purchase keywords and when their keywords match a user search they are featured on the SERP.

(True/False)

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Question 24

Ambient media are OOH messages provided to consumers at a micro level.

(True/False)

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(47)

Question 25

Direct response advertising is measured and priced based on a cost-per-engagement model.

(True/False)

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Question 26

Real-time biding and programmatic ad buying are considered the future of digital.

(True/False)

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(50)

Question 27

When an advertiser fails to earn the discounted rate in a newspaper, they must pay the difference in costs which is know as an open rate.

(True/False)

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Question 28

Organic search results are also known as search engine optimization (SEO)

(True/False)

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(30)

Question 29

Radio offers promotional opportunities such as hosting announcers at off-site events known as ""Promos.""

(True/False)

5.0/5

(46)

Question 30

Much like other media, outdoor is making the transition to digital by offering many different options for advertisers in the OOH space.

(True/False)

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(37)

Question 31

Direct response advertising needs to pay out each time it runs, thus the creative units are a bit more involved when it comes to production.

(True/False)

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(40)

Question 32

Social media is unique in that it incudes paid, owned, and earned media.

(True/False)

4.9/5

(30)

Question 33

The lack of visuals is not a disadvantage of radio because it is considered ""Theater of the Mind.""

(True/False)

4.8/5

(43)

Question 34

One of the main advantages of consumer magazines is flexible scheduling with issues typically offered weekly and monthly.

(True/False)

4.9/5

(46)

Question 35

Newspapers are no longer struggling to gain an equitable revenue balance between advertising and subscription rates.

(True/False)

4.9/5

(42)

Question 36

Radio is considred a very intimate form of advertising because consumers often listen to it alone in the car or at the gym.

(True/False)

4.9/5

(32)

Question 37

When it comes to SNS involvement, the second level of involvement entails online ads that incorporate user interactions that the consumer has agreed to display and to share.

(True/False)

5.0/5

(35)

Question 38

One of the primary advantages of in-store media is that is helps advertisers capitalize on impulse buys.

(True/False)

4.9/5

(36)

Question 39

Showing 21 - 39 of 39

Depending on the type of campaign, those involved with WOM marketing may or may not disclose that they are being paid to promote the product.

In-store media is relatively inexpensive compared to other media options.

Wait marketing is often thought of as a sponsored ""flash mob.""

With directory paid inclusion, advertisers purchase keywords and when their keywords match a user search they are featured on the SERP.

Ambient media are OOH messages provided to consumers at a micro level.

Direct response advertising is measured and priced based on a cost-per-engagement model.

Real-time biding and programmatic ad buying are considered the future of digital.

When an advertiser fails to earn the discounted rate in a newspaper, they must pay the difference in costs which is know as an open rate.

Organic search results are also known as search engine optimization (SEO)

Radio offers promotional opportunities such as hosting announcers at off-site events known as ""Promos.""

Much like other media, outdoor is making the transition to digital by offering many different options for advertisers in the OOH space.

Direct response advertising needs to pay out each time it runs, thus the creative units are a bit more involved when it comes to production.

Social media is unique in that it incudes paid, owned, and earned media.

The lack of visuals is not a disadvantage of radio because it is considered ""Theater of the Mind.""

One of the main advantages of consumer magazines is flexible scheduling with issues typically offered weekly and monthly.

Newspapers are no longer struggling to gain an equitable revenue balance between advertising and subscription rates.

Radio is considred a very intimate form of advertising because consumers often listen to it alone in the car or at the gym.

When it comes to SNS involvement, the second level of involvement entails online ads that incorporate user interactions that the consumer has agreed to display and to share.

One of the primary advantages of in-store media is that is helps advertisers capitalize on impulse buys.

Media Planning and Advertising Strategies

Media and Advertising Questions: Sales Promotions, Compensation Structures, Ethnic Marketing, Owned Media, and Measurement

Media Choices and Strategies for Direct Response and Alternative Advertising

Media Planning and Strategy: Evaluating Efficiency and Effectiveness

Media Planning and Strategy: Key Concepts and Considerations

Media Planning and Strategy: A Comprehensive Guide

Media Planning and Targeting Strategies

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