Exam 6: Focus on Headlines: Precision, Power and Poetry

A ___ tells the particular size and shape a headline should be.

Headlines should always be written in ___tense.

Headlines that consist of more than one line can sometimes be awkward or confusing; this problem is known as a ___.

A headline that has no verb is called a ___ head.

Headlines can capture drama, help organize the news, and set a tone for the publication, but their most basic function is to ___.

Similarly, quotes must always be ___ in story text, but some quotes, such as eyewitness accounts, may not need that treatment in headlines.

___ is the process of using key words in a headline that will maximize the chances of the story appearing in web searches.

It is better to find ___for the key words in the lead rather than repeating descriptive terms.

A ___ head is a smaller secondary head that runs beneath the main head and is usually about half the point size of the main head.

While full sentence quotations are strongly recommended in story text, ___ are widely accepted in headlines.