Exam 1: Introduction and Overview

A global company adopts customization strategy in its efforts to enter various foreign markets.

Define globalization. What are the implications of globalization for companies?

Identify and distinguish among the various types of international organizations.

In planning entry into overseas markets, companies need to seek information only on the external environment.

Stakeholders of a company consist of the following groups

An international company that has extensive involvement in international operations through direct investments is called a multinational corporation (MNC).

Rising input costs in their home countries is another reason why companies enter foreign markets.

The major ethical theories are

Large multinational companies spend very little in gathering customer and market related information.

Information is critical to the success of international companies.