Exam 16: Sales Promotion, Events, and Sponsorships

Which of the following are ways that marketers can use the Internet for sales promotion programs?

A game is a type of contest, only differing by the length of time it runs.

MINI-CASE Everyone knows McDonald's, the worldwide fast food chain. McDonald's has been a user of consumer promotions for years. They offer a kids' Happy Meal that always includes a toy, and often times the package itself is a promotion, such as pumpkin buckets at Halloween. They have also used a promotion patterned after the popular Monopoly game where everyone wins something small, like a soft drink or french fries, but someone could win $1 million dollars by participating. The Monopoly promotion usually lasts several months. McDonald's also participates in promotions with movies, such as Star Wars and several Disney movies. Another promotion McDonald's is considering is a program where consumers will receive one free Happy Meal for every 10 they purchase. -Refer to Mini-Case. Maria won $1 million playing Monopoly at McDonald's. What type of consumer promotion is this?

A price deal is a temporary price reduction or a sale price, and there are four types: cents-off deals, price-pack deals, bonus packs, and banded packs.

As described in "It's a Wrap" at the end of the chapter, what were the results of the Favorite Animal Contest?

What was the objective for Frontier Airline's Favorite Animal Contest discussed in the chapter's opening vignette?