Exam 10: Research and Measurement

When a hypothesis relates to the cause and effect relationship of a phenomenon it is called……….

The theory when works satisfactorily and is generally accepted, it becomes……….

In……………….., the researchers randomly assigns test units to experimental groups.

………….hypothesis explains the happenings of a phenomenon.

Measurement that involves monitoring a respondent's involuntary responses to marketing stimuli via the use of electrodes and other equipment is called

The value exactly at the middle of a class interval is called……….

Process of obtaining a numerical description of the extent to which a person or object possesses some characteristics

Scale that indicates the relative position of two or more objects or some characteristics is called

When there is long time gap between data collected and presentation of report, the study may lose its significance. In such cases………… report is presented.

……….is a comprehensive listing of the works relevant to the study of the researcher.

Method that involves the selection of items by a panel of judges on the basis of their relevance, the potential for ambiguity, and the level of the attitude they represent

The purpose of …………is twofold: to organize (stingily) and to communicate (clearly)

………… includes letters, questionnaires, tests or other tools used in collecting the data.

The smallest and the largest possible measurements in each class are known as class………….

………… describes how an agent works to produce a particular effect or event.

…………is a list of references cited in the text.

Which of the following is not an individual document?

When law becomes familiar it becomes a…………..

When a phenomenon cannot be fully understood because of technical difficulties, the hypothesis made about is called……..

When the hypothesis is verified and found to be true it becomes a……