Question 1

Which activity coordinates advertising ,personal selling, sales promotion, publicity and packaging?

Accepted Answer

A) promotion 
B) management 
C) marketing 
D) all of these 
A) promotion 
B) management 
C) marketing 
D) all of these A

Question 2

Which of the following involvesthe development of Graphic design for a product ?

Accepted Answer

A) branding 
B) labeling 
C) packaging 
D) both b & c 
A) branding 
B) labeling 
C) packaging 
D) both b & c C

Question 3

What is closely related with packaging and is used for identification, promotional and informational purpose?

Accepted Answer

A) branding 
B) labeling 
C) grading 
D) packaging 
A) branding 
B) labeling 
C) grading 
D) packaging B

Question 4

Which Motive that influence where a person purchase product on a regular basis?

Accepted Answer

A) patronage motive 
B) buying motive 
C) consumption motive 
D) none of these 
A) patronage motive 
B) buying motive 
C) consumption motive 
D) none of these

Question 5

What is Situational influence of buyer decision process?

Accepted Answer

A) time 
B) perception 
C) location 
D) both a& c 
A) time 
B) perception 
C) location 
D) both a& c

Question 6

Which type of market is Levi strauss (jeans)?

Accepted Answer

A) monopoly 
B) monopolistic competition 
C) oligopoly 
D) duopsony 
A) monopoly 
B) monopolistic competition 
C) oligopoly 
D) duopsony

Question 7

A buyer searches information of product from

Accepted Answer

A) internally 
B) external search only 
C) no search about product 
D) both internal and external search 
A) internally 
B) external search only 
C) no search about product 
D) both internal and external search

Which activity coordinates advertising ,personal selling, sales promotion, publicity and packaging?

Which of the following involvesthe development of Graphic design for a product ?

What is closely related with packaging and is used for identification, promotional and informational purpose?

Which Motive that influence where a person purchase product on a regular basis?

What is Situational influence of buyer decision process?

Which type of market is Levi strauss (jeans)?

A buyer searches information of product from

Product Life Cycle, Advertising Strategies, Brand Loyalty and Pricing Policies

Marketing and Pricing Strategies

Distribution Channels and Promotion Mix in Marketing

Marketing and Advertising

Consumer Behavior and Buying Decision Process

Marketing and Market Segmentation

Marketing and E-Commerce

Filters

Exam 8: Marketing and Consumer Behavior

Which activity coordinates advertising ,personal selling, sales promotion, publicity and packaging?

Which of the following involvesthe development of Graphic design for a product ?

What is closely related with packaging and is used for identification, promotional and informational purpose?

Which Motive that influence where a person purchase product on a regular basis?

What is Situational influence of buyer decision process?

Which type of market is Levi strauss (jeans)?

A buyer searches information of product from

Product Life Cycle, Advertising Strategies, Brand Loyalty and Pricing Policies

Marketing and Pricing Strategies

Distribution Channels and Promotion Mix in Marketing

Marketing and Advertising

Consumer Behavior and Buying Decision Process

Marketing and Market Segmentation

Marketing and E-Commerce

Filters