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Exam 18: Business Intelligence Systems77 Questions
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BI reporting systems summarize the current status of business activities and compare that status with past events but not with predicted future activities.
(True/False)
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________ is a way of analyzing and ranking customers based on their purchasing patterns.
(Short Answer)
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Which of the following are true about data mining applications?
(Multiple Choice)
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In market basket analysis,support is defined as the probability that two items will be purchased together.
(True/False)
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Reports that rely on the most current data when they are prepared are called dynamic reports.
(True/False)
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Business Intelligence (BI)reporting systems are used to filter data,sort data,group data and make simple calculations based on the data.
(True/False)
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A(n)________ is a collection of data that addresses a particular component or functional area of a business.
(Short Answer)
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A data mart is a collection of data that addresses a particular component or functional area of a business.
(True/False)
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Business Intelligence (BI)systems obtain data in ________ different ways.
(Short Answer)
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In supervised data mining,statistical techniques are used to estimate the parameters of the model.
(True/False)
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In market basket analysis,lift is confidence divided by support.
(True/False)
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Here is Market Basket data for 1,000 transactions at a Drug Store. Use the table below to answer the following questions.
1,000 Transactions Drug A 500 Drug B 300 Drug C 200 Drug A 75 100 125 Drug B 100 25 75 Drug C 125 75 0 No Additional Drug 200 100 0
-Refer to the table above.What is the definition of support for Drug A and Drug B?
(Multiple Choice)
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In a common form of RFM analysis,customers with an F score of ________ are in the 20% of customers who have the most frequent orders.
(Short Answer)
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Business Intelligence (BI)________ uses sophisticated statistical and mathematical techniques to perform what-if analyses,to make predictions,and to facilitate decision making.
(Short Answer)
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Reports that rely on the most current data when they are prepared are called ________ reports.
(Short Answer)
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Business Intelligence (BI)reporting systems can analyze data using standard SQL.
(True/False)
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