Question 1

Which of the following is not type of advertising?

Accepted Answer

A) editorial 
B) advertorial 
C) classified ads 
D) display ad 
A) editorial 
B) advertorial 
C) classified ads 
D) display ad A

Question 2

For any organisation Financial summary of the year is recorded in _______.

Accepted Answer

A) record 
B) analysis 
C) circulation 
D) balance sheet 
A) record 
B) analysis 
C) circulation 
D) balance sheet D

Question 3

In which company maximum 50 number of members are allowed?

Accepted Answer

A) limited company 
B) individual 
C) trust 
D) unregistered company 
A) limited company 
B) individual 
C) trust 
D) unregistered company A

Question 4

Facebook has become one of the popular ______site.

Accepted Answer

A) news media 
B) youtube 
C) social media 
D) traditional media 
A) news media 
B) youtube 
C) social media 
D) traditional media

Question 5

Foreign ______ investment brings foreign investors in India.

Accepted Answer

A) global 
B) digital 
C) direct 
D) duplicate 
A) global 
B) digital 
C) direct 
D) duplicate

Question 6

What percentage of FDI is allowed in newspapers?

Accepted Answer

A) 0.44 
B) 0.5 
C) 0.26 
D) 0.8 
A) 0.44 
B) 0.5 
C) 0.26 
D) 0.8

Question 7

Why marketing research is conducted?

Accepted Answer

A) to understand market for advertising 
B) to understand research 
C) to understand formula 
D) to understand issue 
A) to understand market for advertising 
B) to understand research 
C) to understand formula 
D) to understand issue

Question 8

Which act makes it mandatoryto register printed publication in India?

Accepted Answer

A) press and registration of books act 1867 
B) official secrets act 1923 
C) copyright act 
D) working journalist act 1955 
A) press and registration of books act 1867 
B) official secrets act 1923 
C) copyright act 
D) working journalist act 1955

Question 9

Eenadu is _______ language daily newspaper, started in 1974.

Accepted Answer

A) kannada 
B) telugu 
C) malyalama 
D) tamil 
A) kannada 
B) telugu 
C) malyalama 
D) tamil

Question 10

What is press release?

Accepted Answer

A) newspapers 
B) content given to media by pr agencies 
C) blog 
D) data 
A) newspapers 
B) content given to media by pr agencies 
C) blog 
D) data

Question 11

Which process enables communication with end users?

Accepted Answer

A) circulation 
B) direct marketing 
C) strategy planning 
D) communication with employees 
A) circulation 
B) direct marketing 
C) strategy planning 
D) communication with employees

Question 12

What is TRP?

Accepted Answer

A) television regional point 
B) television revised points 
C) television rise points 
D) television rating point 
A) television regional point 
B) television revised points 
C) television rise points 
D) television rating point

Question 13

Which among following is not role of HRD?

Accepted Answer

A) recruitment and selection 
B) record keeping of all personal data 
C) performance appraisal 
D) market watch 
A) recruitment and selection 
B) record keeping of all personal data 
C) performance appraisal 
D) market watch

Question 14

Which among following is not tool of IMC?

Accepted Answer

A) advertising 
B) sales promotion 
C) personal selling 
D) theory 
A) advertising 
B) sales promotion 
C) personal selling 
D) theory

Question 15

Widely known Star TV in India is known as _______ in some foreign countries.

Accepted Answer

A) zee tv 
B) new tv 
C) sky network 
D) etv 
A) zee tv 
B) new tv 
C) sky network 
D) etv

Question 16

How does Human Resource department appoint employees?

Accepted Answer

A) through lottery system 
B) through recruitment process and interview 
C) without any process 
D) financial department of company 
A) through lottery system 
B) through recruitment process and interview 
C) without any process 
D) financial department of company

Question 17

In _______ type of ownership owner alone takes all decisions .

Accepted Answer

A) individual 
B) partnership 
C) trust 
D) corporate 
A) individual 
B) partnership 
C) trust 
D) corporate

Question 18

What are 4Ps of marketing mix?

Accepted Answer

A) product, price, population, place 
B) product, price, place, population 
C) product, price, place, promotion 
D) product, price, population, promotion 
A) product, price, population, place 
B) product, price, place, population 
C) product, price, place, promotion 
D) product, price, population, promotion

Question 19

What bring different technologies together?

Accepted Answer

A) advertising convergence 
B) product 
C) auto 
D) digital convergence 
A) advertising convergence 
B) product 
C) auto 
D) digital convergence

Question 20

What is primary objective of the ABC?

Accepted Answer

A) to contact government 
B) to cover news 
C) to secure accurate circulation figures and data relating to all periodicals and media 
D) to circulate news 
A) to contact government 
B) to cover news 
C) to secure accurate circulation figures and data relating to all periodicals and media 
D) to circulate news

Exam 1: Business and Media Management