Question 1

The name of Twitter analytics service is

Accepted Answer

A) page analytics 
B) insights 
C) ad analytics 
D) analytics 
A) page analytics 
B) insights 
C) ad analytics 
D) analytics A

Question 2

One way on Google Analytics to tell if your site visitors are clicking on social media icons on your site is by?

Accepted Answer

A) On Click tracking 
B) Click tracking 
C) Event tracking 
D) Audience tracking 
A) On Click tracking 
B) Click tracking 
C) Event tracking 
D) Audience tracking B

Question 3

Facebook Places is targeted to large brands.

Accepted Answer

A) True 
 B)False  False

Question 4

Why is it important to post to a blog regularly?

Accepted Answer

A) It reduces the cost per blog post 
B) Keep readers engaged and also gives search engines content to index 
C) It gives the social media marketing specialist something to do 
D) It allows more chances for the company to put down the competition 
A) It reduces the cost per blog post 
B) Keep readers engaged and also gives search engines content to index 
C) It gives the social media marketing specialist something to do 
D) It allows more chances for the company to put down the competition

Question 5

Which of the following would be leveraging both social network and traditional marketing?

Accepted Answer

A) Handing out point advertisements with a coupon for a store 
B) print advertisement in a magazine which dives people to a website where there is a free trial offer 
C) Posting an advertisement on a message board 
D) Hosting a video ad on YouTube not otherwise seen elsewhere 
A) Handing out point advertisements with a coupon for a store 
B) print advertisement in a magazine which dives people to a website where there is a free trial offer 
C) Posting an advertisement on a message board 
D) Hosting a video ad on YouTube not otherwise seen elsewhere

Question 6

Can you track with Analytics things such as share of voice, influence, or popularity?

Accepted Answer

A) True 
 B)False

Question 7

In Doug's analogy of Hear, See, and Tell, an example of Analytics able to "hear" social media is Through

Accepted Answer

A) Data collection 
B) Page tagging 
C) Campaign tracking 
D) All of the above 
A) Data collection 
B) Page tagging 
C) Campaign tracking 
D) All of the above

Question 8

Facebook and Linked are popular social networks globally.

Accepted Answer

A) True 
 B)False

Question 9

You can only track social conversions on Google Analytics, if the conversion is tracked through

Accepted Answer

A) Event tracking 
B) Campaign tracking 
C) Referral tracking 
D) A,B,C 
A) Event tracking 
B) Campaign tracking 
C) Referral tracking 
D) A,B,C

Question 10

Three variables are necessary when tracking your social media performance on Google Analytics:

Accepted Answer

A) Campaign variable 
B) Medium variable 
C) Source variable 
D) All of the above 
A) Campaign variable 
B) Medium variable 
C) Source variable 
D) All of the above

Question 11

The name of LinkedIn analytics service is

Accepted Answer

A) page analytics 
B) insights 
C) ad analytics 
D) Google analytics 
A) page analytics 
B) insights 
C) ad analytics 
D) Google analytics

Question 12

Larger social networking sites

Accepted Answer

A) will force niche social networks. 
B) social media trends. 
C) to see declining growth rates. 
D) better fit for nonprofit organizations. 
A) will force niche social networks. 
B) social media trends. 
C) to see declining growth rates. 
D) better fit for nonprofit organizations.

Question 13

The name of Facebook analytics service is

Accepted Answer

A) page analytics 
B) insights 
C) ad analytics 
D) Google analytics 
A) page analytics 
B) insights 
C) ad analytics 
D) Google analytics

Question 14

How is site traffic useful in evaluating marketing?

Accepted Answer

A) Overall site traffic can be followed and a general idea of marketing's impact on it can be determined 
B) There is no correlation site traffic and marketing 
C) Ads can send receivers to a specific landing page, which can be tracked 
D) Product sales from the company website can be attributed directly to the marketing campaign 
A) Overall site traffic can be followed and a general idea of marketing's impact on it can be determined 
B) There is no correlation site traffic and marketing 
C) Ads can send receivers to a specific landing page, which can be tracked 
D) Product sales from the company website can be attributed directly to the marketing campaign

Question 15

Judy, an international speaker & author, recently tweeted a picture of her new running shoes that she bought from Zappos. Seeing that picture, couple of Judy's followers also went online to Zappos to buy the same shoes. This social media behavior can also be described as?

Accepted Answer

A) Social A Media Conversation 
B) Social Media Marketing 
C) Social Media Influence 
D) Social Media Conversions 
A) Social A Media Conversation 
B) Social Media Marketing 
C) Social Media Influence 
D) Social Media Conversions

Question 16

Meltwater buzz or Sprout Social is an example of ?

Accepted Answer

A) Social Media Network 
B) Social Media Tool 
C) Social Media Monitoring Service 
D) None of the above 
A) Social Media Network 
B) Social Media Tool 
C) Social Media Monitoring Service 
D) None of the above

Question 17

Advantage a non-profit has when opening private social network…..

Accepted Answer

A) the start-up cost of a private social network 
B) spend more time using social networks. 
C) it has an immediate user base of people interested in the cause. 
D) supporters have a higher tolerance for messages. 
A) the start-up cost of a private social network 
B) spend more time using social networks. 
C) it has an immediate user base of people interested in the cause. 
D) supporters have a higher tolerance for messages.

Question 18

When marketing with social networks is to identify the goals.

Accepted Answer

A) True 
 B)False

Question 19

What feature does LinkedIn offer for pay accounts?

Accepted Answer

A) Ability to post pictures 
B) Increased abilities to connect directly and send messages to people 
C) Ability to post in Groups and create a Group 
D) Ability to block users 
A) Ability to post pictures 
B) Increased abilities to connect directly and send messages to people 
C) Ability to post in Groups and create a Group 
D) Ability to block users

Question 20

___________ social network is considered the most popular for business to business marketing?

Accepted Answer

A) Facebook 
B) Orkut 
C) Ryze 
D) LinkedIn 
A) Facebook 
B) Orkut 
C) Ryze 
D) LinkedIn

The name of Twitter analytics service is

One way on Google Analytics to tell if your site visitors are clicking on social media icons on your site is by?

Facebook Places is targeted to large brands.

Why is it important to post to a blog regularly?

Which of the following would be leveraging both social network and traditional marketing?

Can you track with Analytics things such as share of voice, influence, or popularity?

In Doug's analogy of Hear, See, and Tell, an example of Analytics able to "hear" social media is Through

Facebook and Linked are popular social networks globally.

You can only track social conversions on Google Analytics, if the conversion is tracked through

Three variables are necessary when tracking your social media performance on Google Analytics:

The name of LinkedIn analytics service is

Larger social networking sites

The name of Facebook analytics service is

How is site traffic useful in evaluating marketing?

Judy, an international speaker & author, recently tweeted a picture of her new running shoes that she bought from Zappos. Seeing that picture, couple of Judy's followers also went online to Zappos to buy the same shoes. This social media behavior can also be described as?

Meltwater buzz or Sprout Social is an example of ?

Advantage a non-profit has when opening private social network…..

When marketing with social networks is to identify the goals.

What feature does LinkedIn offer for pay accounts?

___________ social network is considered the most popular for business to business marketing?

Marketing and Analytics for Businesses

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Exam 1: Understanding Social Media Performance Tracking and Analytics

The name of Twitter analytics service is

One way on Google Analytics to tell if your site visitors are clicking on social media icons on your site is by?

Facebook Places is targeted to large brands.

Why is it important to post to a blog regularly?

Which of the following would be leveraging both social network and traditional marketing?

Can you track with Analytics things such as share of voice, influence, or popularity?

In Doug's analogy of Hear, See, and Tell, an example of Analytics able to "hear" social media is Through

Facebook and Linked are popular social networks globally.

You can only track social conversions on Google Analytics, if the conversion is tracked through

Three variables are necessary when tracking your social media performance on Google Analytics:

The name of LinkedIn analytics service is

Larger social networking sites

The name of Facebook analytics service is

How is site traffic useful in evaluating marketing?

Judy, an international speaker & author, recently tweeted a picture of her new running shoes that she bought from Zappos. Seeing that picture, couple of Judy's followers also went online to Zappos to buy the same shoes. This social media behavior can also be described as?

Meltwater buzz or Sprout Social is an example of ?

Advantage a non-profit has when opening private social network…..

When marketing with social networks is to identify the goals.

What feature does LinkedIn offer for pay accounts?

___________ social network is considered the most popular for business to business marketing?

Marketing and Analytics for Businesses

Filters