Question 1

__________ serve as a measure of the public's views of a candidate for political office.

Accepted Answer

A)  Favorability ratings 
B)  Partisan ratings 
C)  Negative ratings 
D)  Independent ratings 
A)  Favorability ratings 
B)  Partisan ratings 
C)  Negative ratings 
D)  Independent ratings A

Question 2

What aspect of Jimmy Carter's 1976 campaign illustrated its insurgent nature?

Accepted Answer

A)  his focus on his status as a Washington outsider, which would ensure a clean break from the Watergate scandal 
B)  his promise to end the divisive partisan squabbles that had plagued the previous administration 
C)  his pledge not to use negative campaign advertising against his opponent 
D)  his focus on the negative economic policies of the incumbent 
A)  his focus on his status as a Washington outsider, which would ensure a clean break from the Watergate scandal 
B)  his promise to end the divisive partisan squabbles that had plagued the previous administration 
C)  his pledge not to use negative campaign advertising against his opponent 
D)  his focus on the negative economic policies of the incumbent A

Question 3

What distinguishes a sociotropic voter from a pocketbook voter?

Accepted Answer

A)  Sociotropic voters believe in supporting challengers who emphasize the importance of cultural issues in American politics, while pocketbook voters hold incumbents accountable for how the economy has changed as a whole. 
B)  Sociotropic voters pay attention to how economic changes have affected their immediate individual economic standing, while pocketbook voters are concerned with how a changing economy affects them in the long term. 
C)  Sociotropic voters focus on the incumbent's response to pressing social issues in American politics, while pocketbook voters are concerned with the overall state of the economy. 
D)  Sociotropic voters are concerned with how the economy as a whole has changed during an incumbent's terms, while pocketbook voters are concerned only with how the changing economy has affected them personally. 
A)  Sociotropic voters believe in supporting challengers who emphasize the importance of cultural issues in American politics, while pocketbook voters hold incumbents accountable for how the economy has changed as a whole. 
B)  Sociotropic voters pay attention to how economic changes have affected their immediate individual economic standing, while pocketbook voters are concerned with how a changing economy affects them in the long term. 
C)  Sociotropic voters focus on the incumbent's response to pressing social issues in American politics, while pocketbook voters are concerned with the overall state of the economy. 
D)  Sociotropic voters are concerned with how the economy as a whole has changed during an incumbent's terms, while pocketbook voters are concerned only with how the changing economy has affected them personally. D

Question 4

What is the dominant source of information for the average voter during a general election?

Accepted Answer

A)  television news 
B)  Internet blogs 
C)  media advertising 
D)  campaign speeches 
A)  television news 
B)  Internet blogs 
C)  media advertising 
D)  campaign speeches

Question 5

How does the press characterize presidential debates?

Accepted Answer

A)  as a final opportunity for a languishing candidate to overtake the frontrunner 
B)  as important discussions over matters of policy 
C)  as relatively unimportant with respect to the outcome of the election 
D)  as occurring too early in the election cycle to have any effect on the outcome 
A)  as a final opportunity for a languishing candidate to overtake the frontrunner 
B)  as important discussions over matters of policy 
C)  as relatively unimportant with respect to the outcome of the election 
D)  as occurring too early in the election cycle to have any effect on the outcome

Question 6

Most people consider negative advertising a(n) __________ development in American politics.

Accepted Answer

A)  positive 
B)  necessary 
C)  odious 
D)  beneficial 
A)  positive 
B)  necessary 
C)  odious 
D)  beneficial

Question 7

Who was a primary opponent of Mitt Romney in the 2012 Republican primary election?

Accepted Answer

A)  Barack Obama 
B)  David Axlerod 
C)  Rick Perry 
D)  John Kerry 
A)  Barack Obama 
B)  David Axlerod 
C)  Rick Perry 
D)  John Kerry

Question 8

Analyze the trends in campaign advertising during the general election. What do these trends suggest about the campaign strategies deployed by candidates during the general election? Use examples to illustrate your points.

Accepted Answer

A) Explain that campaign advertising is

Question 9

What did John Kerry and Mitt Romney have in common during their general election campaigns?

Accepted Answer

A)  They both were accused of flip-flopping. 
B)  They both declined to participate in a presidential debate. 
C)  They both refused to use negative advertising. 
D)  They both relied heavily on Twitter to connect with voters. 
A)  They both were accused of flip-flopping. 
B)  They both declined to participate in a presidential debate. 
C)  They both refused to use negative advertising. 
D)  They both relied heavily on Twitter to connect with voters.

Question 10

With regard to voting patterns, which statement is best supported by the existing empirical data?

Accepted Answer

A)  Voters support challengers over incumbents in primary elections. 
B)  Voters tend to evaluate candidates based on their individual economic circumstances. 
C)  Voters gain a great deal of information from political advertising and use it as the primary basis of their vote. 
D)  Voters tend to judge a presidential candidate on the basis of prevailing economic trends. 
A)  Voters support challengers over incumbents in primary elections. 
B)  Voters tend to evaluate candidates based on their individual economic circumstances. 
C)  Voters gain a great deal of information from political advertising and use it as the primary basis of their vote. 
D)  Voters tend to judge a presidential candidate on the basis of prevailing economic trends.

Question 11

What is illustrated by the continued prevalence of negative advertising in American elections?

Accepted Answer

A)  The ease of producing negative ads overshadows the potential costs. 
B)  The costs of running negative ads are of no concern to candidates. 
C)  The messages of negative advertising are routinely disregarded by voters. 
D)  The anticipated benefits outweigh any apprehensions about using them. 
A)  The ease of producing negative ads overshadows the potential costs. 
B)  The costs of running negative ads are of no concern to candidates. 
C)  The messages of negative advertising are routinely disregarded by voters. 
D)  The anticipated benefits outweigh any apprehensions about using them.

Question 12

Voters in the general election tend to be more __________ than voters in the primary elections.

Accepted Answer

A)  ideological 
B)  educated 
C)  moderate 
D)  extreme 
A)  ideological 
B)  educated 
C)  moderate 
D)  extreme

Question 13

Which statement about the effects of campaign advertising on voter preferences is most accurate?

Accepted Answer

A)  Political advertising has an enormous effect on a voter's perceptions of a candidate. 
B)  Voters are quick to forget new information conveyed by political advertising. 
C)  Any new information that counters a voter's existing perception of a candidate is automatically ignored. 
D)  Voters have relied less and less on advertising as a source of political information. 
A)  Political advertising has an enormous effect on a voter's perceptions of a candidate. 
B)  Voters are quick to forget new information conveyed by political advertising. 
C)  Any new information that counters a voter's existing perception of a candidate is automatically ignored. 
D)  Voters have relied less and less on advertising as a source of political information.

Question 14

What must candidates do during the general election that is different from what they do during the primary election?

Accepted Answer

A)  reinvent themselves as political moderates 
B)  run fewer negative advertisements 
C)  appeal more directly to the core of the partisan base 
D)  accentuate their ideological extremism 
A)  reinvent themselves as political moderates 
B)  run fewer negative advertisements 
C)  appeal more directly to the core of the partisan base 
D)  accentuate their ideological extremism

Question 15

The trend in Mitt Romney's favorability ratings during the 2012 election suggests that negative advertising __________.

Accepted Answer

A)  had no effect on Romney's favorability ratings 
B)  was not responsible for Romney's election defeat 
C)  was directly correlated to Romney's steep decline in favorability 
D)  was directly linked to Romney's loss in the election 
A)  had no effect on Romney's favorability ratings 
B)  was not responsible for Romney's election defeat 
C)  was directly correlated to Romney's steep decline in favorability 
D)  was directly linked to Romney's loss in the election

Question 16

States where Republicans and Democrats enjoy similar levels of support, making the outcomes of election contests there uncertain, are known as __________ states.

Accepted Answer

A)  ideological 
B)  swing 
C)  partisan 
D)  primary 
A)  ideological 
B)  swing 
C)  partisan 
D)  primary

Question 17

What did Howard Dean's presidential run demonstrate about presidential election campaign strategies?

Accepted Answer

A)  Candidates can be ideological and still win a major party nomination. 
B)  The Internet can be used as a tool for organizing and fundraising. 
C)  Television images have a stark effect on voter perceptions of candidates. 
D)  Candidates can win elections without relying on social media. 
A)  Candidates can be ideological and still win a major party nomination. 
B)  The Internet can be used as a tool for organizing and fundraising. 
C)  Television images have a stark effect on voter perceptions of candidates. 
D)  Candidates can win elections without relying on social media.

Question 18

Romney's revisionism during the general election is best characterized as __________.

Accepted Answer

A)  unusual 
B)  rare 
C)  common 
D)  unexpected 
A)  unusual 
B)  rare 
C)  common 
D)  unexpected

Question 19

How does the transition from the primary election to the general election affect the behavior of presidential candidates? Provide examples to illustrate and support your claims.

Accepted Answer

A) Distinguish between primary elections

Question 20

What is a common characteristic of most of the popular claims regarding to the Kennedy-Nixon debate?

Accepted Answer

A)  a consistent belief that Nixon won 
B)  a lack of empirical support 
C)  a lack of influence on how future debates are perceived 
D)  a clear religious bias against Kennedy 
A)  a consistent belief that Nixon won 
B)  a lack of empirical support 
C)  a lack of influence on how future debates are perceived 
D)  a clear religious bias against Kennedy

__________ serve as a measure of the public's views of a candidate for political office.

What aspect of Jimmy Carter's 1976 campaign illustrated its insurgent nature?

What distinguishes a sociotropic voter from a pocketbook voter?

What is the dominant source of information for the average voter during a general election?

How does the press characterize presidential debates?

Most people consider negative advertising a(n) __________ development in American politics.

Who was a primary opponent of Mitt Romney in the 2012 Republican primary election?

Analyze the trends in campaign advertising during the general election. What do these trends suggest about the campaign strategies deployed by candidates during the general election? Use examples to illustrate your points.

What did John Kerry and Mitt Romney have in common during their general election campaigns?

With regard to voting patterns, which statement is best supported by the existing empirical data?

What is illustrated by the continued prevalence of negative advertising in American elections?

Voters in the general election tend to be more __________ than voters in the primary elections.

Which statement about the effects of campaign advertising on voter preferences is most accurate?

What must candidates do during the general election that is different from what they do during the primary election?

The trend in Mitt Romney's favorability ratings during the 2012 election suggests that negative advertising __________.

States where Republicans and Democrats enjoy similar levels of support, making the outcomes of election contests there uncertain, are known as __________ states.

What did Howard Dean's presidential run demonstrate about presidential election campaign strategies?

Romney's revisionism during the general election is best characterized as __________.

How does the transition from the primary election to the general election affect the behavior of presidential candidates? Provide examples to illustrate and support your claims.

What is a common characteristic of most of the popular claims regarding to the Kennedy-Nixon debate?

Constitutional Origins

An Institutional Presidency

Power and the Institutional Presidency

The Nomination of Presidents

Transitions of Governance

Negotiating With Congress

Unilateral Powers

Political Control of the Bureaucracy

Presidential Relations With the Federal Judiciary

Public Opinion and the Media

Domestic Policy

Foreign Policy

Economic Policy

Wartime Policymaking at Home

Appedix: Introduction Thinking Institutionally about an American Presidency

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Exam 5: General Elections

__________ serve as a measure of the public's views of a candidate for political office.

What aspect of Jimmy Carter's 1976 campaign illustrated its insurgent nature?

What distinguishes a sociotropic voter from a pocketbook voter?

What is the dominant source of information for the average voter during a general election?

How does the press characterize presidential debates?

Most people consider negative advertising a(n) __________ development in American politics.

Who was a primary opponent of Mitt Romney in the 2012 Republican primary election?

Analyze the trends in campaign advertising during the general election. What do these trends suggest about the campaign strategies deployed by candidates during the general election? Use examples to illustrate your points.

What did John Kerry and Mitt Romney have in common during their general election campaigns?

With regard to voting patterns, which statement is best supported by the existing empirical data?

What is illustrated by the continued prevalence of negative advertising in American elections?

Voters in the general election tend to be more __________ than voters in the primary elections.

Which statement about the effects of campaign advertising on voter preferences is most accurate?

What must candidates do during the general election that is different from what they do during the primary election?

The trend in Mitt Romney's favorability ratings during the 2012 election suggests that negative advertising __________.

States where Republicans and Democrats enjoy similar levels of support, making the outcomes of election contests there uncertain, are known as __________ states.

What did Howard Dean's presidential run demonstrate about presidential election campaign strategies?

Romney's revisionism during the general election is best characterized as __________.

How does the transition from the primary election to the general election affect the behavior of presidential candidates? Provide examples to illustrate and support your claims.

What is a common characteristic of most of the popular claims regarding to the Kennedy-Nixon debate?

Constitutional Origins

An Institutional Presidency

Power and the Institutional Presidency

The Nomination of Presidents

Transitions of Governance

Negotiating With Congress

Unilateral Powers

Political Control of the Bureaucracy

Presidential Relations With the Federal Judiciary

Public Opinion and the Media

Domestic Policy

Foreign Policy

Economic Policy

Wartime Policymaking at Home

Appedix: Introduction Thinking Institutionally about an American Presidency

Filters