Question 1

Which theory suggests that similar audiences tend to interpret texts in similar ways?

Accepted Answer

A)  encoding/decoding 
B)  polysemy 
C)  ethnography 
D)  interpretive communities 
A)  encoding/decoding 
B)  polysemy 
C)  ethnography 
D)  interpretive communities

Question 2

MATCHING
-polysemy

Accepted Answer

A)  theory that suggests media messages have long-term influence 
B) the construction of a meaningful message 
C) theory that suggests opinion leaders mediate media messages 
D) set of rules that govern the use of visual and linguistic signs 
E) theory that sees audiences as helpless to resist media messages
F)theory that explains why people engage with the media they do
G)many meanings
H)qualitative research method based upon direct observation
I)deciphering the meaning of a message
J)many values 
A)  theory that suggests media messages have long-term influence 
B) the construction of a meaningful message 
C) theory that suggests opinion leaders mediate media messages 
D) set of rules that govern the use of visual and linguistic signs 
E) theory that sees audiences as helpless to resist media messages
F)theory that explains why people engage with the media they do
G)many meanings
H)qualitative research method based upon direct observation
I)deciphering the meaning of a message
J)many values

Question 3

MATCHING
-ethnography

Accepted Answer

A)  theory that suggests media messages have long-term influence 
B) the construction of a meaningful message 
C) theory that suggests opinion leaders mediate media messages 
D) set of rules that govern the use of visual and linguistic signs 
E) theory that sees audiences as helpless to resist media messages
F)theory that explains why people engage with the media they do
G)many meanings
H)qualitative research method based upon direct observation
I)deciphering the meaning of a message
J)many values 
A)  theory that suggests media messages have long-term influence 
B) the construction of a meaningful message 
C) theory that suggests opinion leaders mediate media messages 
D) set of rules that govern the use of visual and linguistic signs 
E) theory that sees audiences as helpless to resist media messages
F)theory that explains why people engage with the media they do
G)many meanings
H)qualitative research method based upon direct observation
I)deciphering the meaning of a message
J)many values

Question 4

MATCHING
-encoding

Accepted Answer

A)  theory that suggests media messages have long-term influence 
B) the construction of a meaningful message 
C) theory that suggests opinion leaders mediate media messages 
D) set of rules that govern the use of visual and linguistic signs 
E) theory that sees audiences as helpless to resist media messages
F)theory that explains why people engage with the media they do
G)many meanings
H)qualitative research method based upon direct observation
I)deciphering the meaning of a message
J)many values 
A)  theory that suggests media messages have long-term influence 
B) the construction of a meaningful message 
C) theory that suggests opinion leaders mediate media messages 
D) set of rules that govern the use of visual and linguistic signs 
E) theory that sees audiences as helpless to resist media messages
F)theory that explains why people engage with the media they do
G)many meanings
H)qualitative research method based upon direct observation
I)deciphering the meaning of a message
J)many values

Which theory suggests that similar audiences tend to interpret texts in similar ways?

MATCHING -polysemy

MATCHING -ethnography

MATCHING -encoding

Introducing Critical Media Studies

Marxist Analysis

Organizational Analysis

Pragmatic Analysis

Rhetorical Analysis

Cultural Analysis

Psychoanalytic Analysis

Feminist Analysis

Queer Analysis

Sociological Analysis

Erotic Analysis

Ecological Analysis

Filters

Exam 10: Reception Analysis

Which theory suggests that similar audiences tend to interpret texts in similar ways?

MATCHING -polysemy

MATCHING -ethnography

MATCHING -encoding

Introducing Critical Media Studies

Marxist Analysis

Organizational Analysis

Pragmatic Analysis

Rhetorical Analysis

Cultural Analysis

Psychoanalytic Analysis

Feminist Analysis

Queer Analysis

Sociological Analysis

Erotic Analysis

Ecological Analysis

Filters