Question 1

Interviewing as a primary data collection method can include which of the following?

Accepted Answer

A)  telephone 
B)  personal 
C)  mail 
D)  online 
E)  All of the answers are correct. 
A)  telephone 
B)  personal 
C)  mail 
D)  online 
E)  All of the answers are correct.

Question 2

Marketing goals and objectives should __________.

Accepted Answer

A)  be specific 
B)  be realistic 
C)  be measurable 
D)  represent key areas to ensure marketing success 
E)  All of the answers are correct. 
A)  be specific 
B)  be realistic 
C)  be measurable 
D)  represent key areas to ensure marketing success 
E)  All of the answers are correct.

Question 3

Decisions related to quality image, quantity, discounts, allowances, credit and payment terms belong under which of the following marketing mix elements?

Accepted Answer

A)  product 
B)  price 
C)  distribution 
D)  promotion 
E)  None of the answers apply. 
A)  product 
B)  price 
C)  distribution 
D)  promotion 
E)  None of the answers apply.

Question 4

Effective marketing plans __________.

Accepted Answer

A)  are based on facts and valid assumptions 
B)  are simple and short 
C)  are flexible 
D)  should specify performance criteria that will be monitored and controlled 
E)  All of the answers are correct. 
A)  are based on facts and valid assumptions 
B)  are simple and short 
C)  are flexible 
D)  should specify performance criteria that will be monitored and controlled 
E)  All of the answers are correct.

Question 5

Describe the characteristics of an effective marketing plan.

Accepted Answer

An effective marketing plan should provi

Interviewing as a primary data collection method can include which of the following?

Marketing goals and objectives should __________.

Decisions related to quality image, quantity, discounts, allowances, credit and payment terms belong under which of the following marketing mix elements?

Effective marketing plans __________.

Describe the characteristics of an effective marketing plan.

The Entrepreneurial Mind-Set

Corporate Entrepreneurship

Generating and Exploring New Entries

Creativity and the Business Idea

Protecting the Idea and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Marketing Plan

The Organizational Plan

The Financial Plan

Sources of Capital

Informal Risk Capital, Venture Capital, and Going Public

Filters

Exam 5: Identifying and Analyzing Domestic and International Opportunities

Interviewing as a primary data collection method can include which of the following?

Marketing goals and objectives should __________.

Decisions related to quality image, quantity, discounts, allowances, credit and payment terms belong under which of the following marketing mix elements?

Effective marketing plans __________.

Describe the characteristics of an effective marketing plan.

The Entrepreneurial Mind-Set

Corporate Entrepreneurship

Generating and Exploring New Entries

Creativity and the Business Idea

Protecting the Idea and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Marketing Plan

The Organizational Plan

The Financial Plan

Sources of Capital

Informal Risk Capital, Venture Capital, and Going Public

Filters