Question 1

"J. C. Penney: It's All Inside" is an example of the following advertising gimmick:

Accepted Answer

A)  puffery 
B)  catchy slogan or jingle 
C)  emotive language 
D)  bandwagon 
A)  puffery 
B)  catchy slogan or jingle 
C)  emotive language 
D)  bandwagon B

Question 2

According to Max Sutherland's "balance beam" metaphor, in advertising we should be looking for

Accepted Answer

A)  the widest appeal possible 
B)  feathers rather than weights 
C)  fears rather than hopes 
D)  none of the above 
A)  the widest appeal possible 
B)  feathers rather than weights 
C)  fears rather than hopes 
D)  none of the above B

Question 3

Stories critical of powerful corporations and the media itself seldom appear in the mainstream press.

Accepted Answer

A) True 
 B)False  True

Question 4

The first rule of all communication is to

Accepted Answer

A)  know who your audience is and adjust your style accordingly 
B)  know yourself 
C)  be clear 
D)  none of the above 
A)  know who your audience is and adjust your style accordingly 
B)  know yourself 
C)  be clear 
D)  none of the above

Question 5

Many news stories are chosen, not because they serve the public interest, but because they reflect the entertainment preferences of viewers or readers.

Accepted Answer

A) True 
 B)False

Question 6

In advertising, "puffery" refers to

Accepted Answer

A)  the use of repetitive jingles and meaningless slogans to sell products 
B)  the appeal to patriotism and group loyalty to sell products 
C)  the use of humor to sell products 
D)  none of the above 
A)  the use of repetitive jingles and meaningless slogans to sell products 
B)  the appeal to patriotism and group loyalty to sell products 
C)  the use of humor to sell products 
D)  none of the above

Question 7

Before you write, you should

Accepted Answer

A)  choose and narrow your topic 
B)  write a sentence that expresses your claim 
C)  both a and b 
D)  none of the above 
A)  choose and narrow your topic 
B)  write a sentence that expresses your claim 
C)  both a and b 
D)  none of the above

Question 8

Social media pose few critical thinking challenges.

Accepted Answer

A) True 
 B)False

Question 9

A majority of journalists describe themselves as "Republican or conservative."

Accepted Answer

A) True 
 B)False

Question 10

The mass media are defined not so much by the size of the organizations that deliver the news and entertainment as by the size of the audience they reach through devices such as televisions, the Internet, magazines and so forth.

Accepted Answer

A) True 
 B)False

Question 11

According to the text, most mass media news reporting

Accepted Answer

A)  has a pronounced liberal bias 
B)  has a pronounced conservative bias 
C)  has a strong anti-government bias 
D)  fits into a narrow band of ideology that hovers around the center of the political spectrum 
A)  has a pronounced liberal bias 
B)  has a pronounced conservative bias 
C)  has a strong anti-government bias 
D)  fits into a narrow band of ideology that hovers around the center of the political spectrum

Question 12

Persistent issues, long-term trends, and root causes typically receive little coverage in the news media.

Accepted Answer

A) True 
 B)False

Question 13

The news media is often criticized because

Accepted Answer

A)  rather than offering an honest and thorough examination of an issue in all its complexity, it often distorts meaning in its presentation of the news 
B)  it often employs attention-grabbing techniques that do little to increase our knowledge of a topic 
C)  both a and b 
D)  none of the above 
A)  rather than offering an honest and thorough examination of an issue in all its complexity, it often distorts meaning in its presentation of the news 
B)  it often employs attention-grabbing techniques that do little to increase our knowledge of a topic 
C)  both a and b 
D)  none of the above

"J. C. Penney: It's All Inside" is an example of the following advertising gimmick:

According to Max Sutherland's "balance beam" metaphor, in advertising we should be looking for

Stories critical of powerful corporations and the media itself seldom appear in the mainstream press.

The first rule of all communication is to

Many news stories are chosen, not because they serve the public interest, but because they reflect the entertainment preferences of viewers or readers.

In advertising, "puffery" refers to

Before you write, you should

Social media pose few critical thinking challenges.

A majority of journalists describe themselves as "Republican or conservative."

The mass media are defined not so much by the size of the organizations that deliver the news and entertainment as by the size of the audience they reach through devices such as televisions, the Internet, magazines and so forth.

According to the text, most mass media news reporting

Persistent issues, long-term trends, and root causes typically receive little coverage in the news media.

The news media is often criticized because

Introduction to Critical Thinking

Recognizing Arguments

Basic Logical Concepts

Language

Logical Fallacies--1

Logical Fallacies--2

A Little Categorical Logic, Analyzing Arguments, Evaluating Arguments and Truth Claims

A Little Propositional Logic

Inductive Reasoning

Finding, Evaluating and Using Sources

Science and Pseudoscience

Filters

Exam 11: Writing Argumentative Essays and Thinking Critically About the Media

"J. C. Penney: It's All Inside" is an example of the following advertising gimmick:

According to Max Sutherland's "balance beam" metaphor, in advertising we should be looking for

Stories critical of powerful corporations and the media itself seldom appear in the mainstream press.

The first rule of all communication is to

Many news stories are chosen, not because they serve the public interest, but because they reflect the entertainment preferences of viewers or readers.

In advertising, "puffery" refers to

Before you write, you should

Social media pose few critical thinking challenges.

A majority of journalists describe themselves as "Republican or conservative."

The mass media are defined not so much by the size of the organizations that deliver the news and entertainment as by the size of the audience they reach through devices such as televisions, the Internet, magazines and so forth.

According to the text, most mass media news reporting

Persistent issues, long-term trends, and root causes typically receive little coverage in the news media.

The news media is often criticized because

Introduction to Critical Thinking

Recognizing Arguments

Basic Logical Concepts

Language

Logical Fallacies--1

Logical Fallacies--2

A Little Categorical Logic, Analyzing Arguments, Evaluating Arguments and Truth Claims

A Little Propositional Logic

Inductive Reasoning

Finding, Evaluating and Using Sources

Science and Pseudoscience

Filters