Exam 4: Consumer Decision Making and Consumer Reaction to Price Changes  

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In measuring marginal utility, you look at the change in _________ utility.

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The law of diminishing marginal utility implies that

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If the price elasticity of demand is -1.5, how will total consumer expenditures on the good be affected in response to a price increase?

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Luxury items, such as fine jewelry and collectible pieces of artwork, are not subject to the law of diminishing marginal utility.

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Another term for elasticity is

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If you derive 80 units of total utility from playing 5 video games and 90 units of total utility from playing 6 video games, then the sixth video game provided you with 10 units of marginal utility.

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When total utility is maximized, marginal utility is _________.

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What must be true of the number calculated for elasticity in a given range in order for us to consider the demand to be unit-elastic?

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If an increase in price increases total consumer expenditures on a good, then we know that the demand is _________ within that price range.

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What is true of marginal utility when total utility is maximized?

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If a 3 percent price increase leads to a 3 percent decrease in quantity demanded, then the price elasticity of demand is _________.

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Which of the following statements is TRUE?

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If the price elasticity of demand is _________, then demand is perfectly inelastic.

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A price increase will cause a relatively large drop in quantity demanded when

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The price you are willing to pay for a good depends on the amount of marginal utility you expect to derive from consuming it.

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When we measure the price elasticity of demand, what two variables are changing?

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Table 4.5 Table 4.5    -Using Table 4.5, when is total utility maximized? -Using Table 4.5, when is total utility maximized?

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Everyone who views the latest adventure movie in theaters will derive the same utility from seeing it.

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If consumers respond to a car dealer's 10 percent price cut by increasing the number of cars demanded by 20 percent, we would conclude that

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If the price elasticity of demand is -2.0, how will quantity demanded change when the price decreases by 4 percent?

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