Question 1

An agreement between public relations practitioners and news media people not to run a story before a certain time is called a(n) __________.

Accepted Answer

A)  deadline deal 
B)  time deal 
C)  embargo 
D)  blockade 
A)  deadline deal 
B)  time deal 
C)  embargo 
D)  blockade C

Question 2

The four steps of the public relations process are

Accepted Answer

A)  planning, research, communication, evaluation 
B)  positioning, segmentation, signatures, planning 
C)  planning, posting, progression, partying 
D)  advertising, news, speeches, letters 
A)  planning, research, communication, evaluation 
B)  positioning, segmentation, signatures, planning 
C)  planning, posting, progression, partying 
D)  advertising, news, speeches, letters A

Question 3

Companies that sell stock to the public are required by law to produce

Accepted Answer

A)  an annual report 
B)  at least ten news releases a year 
C)  a list of employees 
A)  an annual report 
B)  at least ten news releases a year 
C)  a list of employees A

Question 4

The key to getting news releases noticed and used in the mix of regular news stories is to use public relations values different from the traditional news values of most stories that will be carried in the newspaper.

Accepted Answer

A) True 
 B)False

Question 5

The production of newsletters, in addition to writing skills, requires

Accepted Answer

A)  some knowledge of computer programming 
B)  the use of a video camera 
C)  some editing skills 
D)  a complete understanding of the internal organization of the company 
A)  some knowledge of computer programming 
B)  the use of a video camera 
C)  some editing skills 
D)  a complete understanding of the internal organization of the company

Question 6

Part of the job of the public relations specialist is to help corporate officers understand what will be appropriate messages for the audiences intended and what will not.

Accepted Answer

A) True 
 B)False

Question 7

A business letter might have the purpose of

Accepted Answer

A)  giving information 
B)  explaining a policy 
C)  selling a product 
D)  all of the above 
A)  giving information 
B)  explaining a policy 
C)  selling a product 
D)  all of the above

Question 8

Writers of speeches and statements should follow the rules of writing for broadcasting.

Accepted Answer

A) True 
 B)False

Question 9

Part of the job of the public relations specialist is

Accepted Answer

A)  to help corporate officers understand what will be appropriate messages for the audiences intended and what will not 
B)  build an image of integrity for the company or organization by dispensing reliable, relevant and timely information to the news media 
C)  convincing other employees that they are a vital part of the organization's public relations effort 
D)  all of the above 
A)  to help corporate officers understand what will be appropriate messages for the audiences intended and what will not 
B)  build an image of integrity for the company or organization by dispensing reliable, relevant and timely information to the news media 
C)  convincing other employees that they are a vital part of the organization's public relations effort 
D)  all of the above

Question 10

The language of a business letter

Accepted Answer

A)  should be as casual as possible 
B)  should always contain some humor 
C)  needs to observe certain formalities 
D)  should always conform to broadcast writing style 
A)  should be as casual as possible 
B)  should always contain some humor 
C)  needs to observe certain formalities 
D)  should always conform to broadcast writing style

Question 11

In writing speeches or statements, one good technique for keeping the audience interested is to

Accepted Answer

A)  build in some long pauses in the speech 
B)  use a foreign phrase 
C)  tip the audience off to something that will come later in the speech 
D)  tell a joke 
A)  build in some long pauses in the speech 
B)  use a foreign phrase 
C)  tip the audience off to something that will come later in the speech 
D)  tell a joke

Question 12

News releases are not simply aimed at informing; they are targeted messages aimed at getting
across some particular message

Accepted Answer

A) True 
 B)False

Question 13

For the most part, what style should be observed in letter writing?

Accepted Answer

A)  Chicago style 
B)  AP style 
C)  broadcast news style 
D)  Alton's letter-writing style 
A)  Chicago style 
B)  AP style 
C)  broadcast news style 
D)  Alton's letter-writing style

Question 14

One of the traps that a letter writer should avoid is

Accepted Answer

A)  using the passive voice 
B)  using active, descriptive verbs 
C)  stating the purpose of the letter in the first paragraph 
D)  assuming that the reader will read the entire letter 
A)  using the passive voice 
B)  using active, descriptive verbs 
C)  stating the purpose of the letter in the first paragraph 
D)  assuming that the reader will read the entire letter

Question 15

Probably the most important principle of writing for mass communication is

Accepted Answer

A)  adherence to all rules of style 
B)  accurate presentation of information 
C)  the single-sentence lead paragraph 
D)  emphasis of entertainment over information 
A)  adherence to all rules of style 
B)  accurate presentation of information 
C)  the single-sentence lead paragraph 
D)  emphasis of entertainment over information

Question 16

The writer of a speech should use the techniques that we learned in

Accepted Answer

A)  advertising copywriting 
B)  broadcast writing 
C)  newswriting for print 
A)  advertising copywriting 
B)  broadcast writing 
C)  newswriting for print

Question 17

Company publications come in a wide range of sizes and shapes and are aimed at a wide variety of different types of audiences.

Accepted Answer

A) True 
 B)False

Question 18

Generally, a news release should be written

Accepted Answer

A)  like a news story in the dramatic unity style for broadcast 
B)  in the form of a speech or statement 
C)  like a news story in the inverted pyramid style for print 
A)  like a news story in the dramatic unity style for broadcast 
B)  in the form of a speech or statement 
C)  like a news story in the inverted pyramid style for print

Question 19

What is the most important ability a public relations practitioner should have?

Accepted Answer

A)  the ability to get people to talk 
B)  the ability to understand people 
C)  the ability to write clearly and understandably 
D)  the ability to meet people 
A)  the ability to get people to talk 
B)  the ability to understand people 
C)  the ability to write clearly and understandably 
D)  the ability to meet people

An agreement between public relations practitioners and news media people not to run a story before a certain time is called a(n) __________.

The four steps of the public relations process are

Companies that sell stock to the public are required by law to produce

The key to getting news releases noticed and used in the mix of regular news stories is to use public relations values different from the traditional news values of most stories that will be carried in the newspaper.

The production of newsletters, in addition to writing skills, requires

Part of the job of the public relations specialist is to help corporate officers understand what will be appropriate messages for the audiences intended and what will not.

A business letter might have the purpose of

Writers of speeches and statements should follow the rules of writing for broadcasting.

Part of the job of the public relations specialist is

The language of a business letter

In writing speeches or statements, one good technique for keeping the audience interested is to

News releases are not simply aimed at informing; they are targeted messages aimed at getting across some particular message

For the most part, what style should be observed in letter writing?

One of the traps that a letter writer should avoid is

Probably the most important principle of writing for mass communication is

The writer of a speech should use the techniques that we learned in

Company publications come in a wide range of sizes and shapes and are aimed at a wide variety of different types of audiences.

Generally, a news release should be written

What is the most important ability a public relations practitioner should have?

What Is Good Writing

Basic Tools of Writing

Style and the Stylebook

Writing in the Media Environment

Basic News Writing

Writing for Print Journalism

Writing for the Web

Writing for Broadcast Journalism

Writing and Images

Writing Advertising Copy

The Writer and the Law

Filters

Exam 11: Writing for Public Relations

An agreement between public relations practitioners and news media people not to run a story before a certain time is called a(n) __________.

The four steps of the public relations process are

Companies that sell stock to the public are required by law to produce

The key to getting news releases noticed and used in the mix of regular news stories is to use public relations values different from the traditional news values of most stories that will be carried in the newspaper.

The production of newsletters, in addition to writing skills, requires

Part of the job of the public relations specialist is to help corporate officers understand what will be appropriate messages for the audiences intended and what will not.

A business letter might have the purpose of

Writers of speeches and statements should follow the rules of writing for broadcasting.

Part of the job of the public relations specialist is

The language of a business letter

In writing speeches or statements, one good technique for keeping the audience interested is to

News releases are not simply aimed at informing; they are targeted messages aimed at getting across some particular message

For the most part, what style should be observed in letter writing?

One of the traps that a letter writer should avoid is

Probably the most important principle of writing for mass communication is

The writer of a speech should use the techniques that we learned in

Company publications come in a wide range of sizes and shapes and are aimed at a wide variety of different types of audiences.

Generally, a news release should be written

What is the most important ability a public relations practitioner should have?

What Is Good Writing

Basic Tools of Writing

Style and the Stylebook

Writing in the Media Environment

Basic News Writing

Writing for Print Journalism

Writing for the Web

Writing for Broadcast Journalism

Writing and Images

Writing Advertising Copy

The Writer and the Law

Filters