Question 1

What are some of the characteristics of a database marketing environment?

Accepted Answer

Individuals, dialogue, feedback, segmentation, forecasting, segment market research, batch and real-time processing.

Question 2

What is the main business activity in a CRM analytical environment?

Accepted Answer

Data mining or generation of business intelligence and knowledge creation.

Question 3

What is an operational data store?

Accepted Answer

An operational data store, or ODS, is a data repository or database that is designed for  quick read/write access on demand to and from multiple sources and via different  types of technology.

Question 4

Explain the purpose of a Logical Data Model?

Accepted Answer

A Logical Data Model, or LDM, is a bluep

Question 5

Relative to CRM, what software is adopted by companies to manage their operational environment for the purpose of ensuring efficient flow of customer-related information?

Accepted Answer

Enterprise Resource

Question 6

What is a screen pop?

Accepted Answer

A screen pop is text displayed

Question 7

Explain the differences between an ODS, DW, and a data mart.

Accepted Answer

All three are database structures. An OD

Question 8

What is computer telephony?

Accepted Answer

Computer telephony describes t

Question 9

What are the three major business component areas relative to CRM?

Accepted Answer

Collaborat

What are some of the characteristics of a database marketing environment?

What is the main business activity in a CRM analytical environment?

What is an operational data store?

Explain the purpose of a Logical Data Model?

Relative to CRM, what software is adopted by companies to manage their operational environment for the purpose of ensuring efficient flow of customer-related information?

What is a screen pop?

Explain the differences between an ODS, DW, and a data mart.

What is computer telephony?

What are the three major business component areas relative to CRM?

Principles of CRM

History and Development of CRM

Relationship Marketing and Customer Relationship Management

Organization and CRM

CRM and Data Management

Database and Customer Data Development

Sales Strategy and CRM

CRM, Technology, and Sales

Marketing Strategy and CRM

CRM, Marketing Automation, and Communication

CRM Program Measurement and Tools

Privacy and Ethics Considerations

The Future of CRM

Filters

Exam 6: Technology and Data Platforms

What are some of the characteristics of a database marketing environment?

What is the main business activity in a CRM analytical environment?

What is an operational data store?

Explain the purpose of a Logical Data Model?

Relative to CRM, what software is adopted by companies to manage their operational environment for the purpose of ensuring efficient flow of customer-related information?

What is a screen pop?

Explain the differences between an ODS, DW, and a data mart.

What is computer telephony?

What are the three major business component areas relative to CRM?

Principles of CRM

History and Development of CRM

Relationship Marketing and Customer Relationship Management

Organization and CRM

CRM and Data Management

Database and Customer Data Development

Sales Strategy and CRM

CRM, Technology, and Sales

Marketing Strategy and CRM

CRM, Marketing Automation, and Communication

CRM Program Measurement and Tools

Privacy and Ethics Considerations

The Future of CRM

Filters