Question 1

CDI is based on what three components?

Accepted Answer

Enabling technology, reference database, and corporate-wide adoption of both the technology and the reference database.

Question 2

Define a goal of Customer Data Integration (CDI).

Accepted Answer

The goal of CDI is meeting customer expectations by enabling relevant information to flow freely throughout an organization to the point of the interaction.

Question 3

Define in logical order the typical CDI steps that organizations have put into place.

Accepted Answer

Identify touch points, define how data will be collected, create business rules for data collection, manage the data input process, place data in a common format, separate linkage data, standardize linkage components, correct linkage components, apply postal processing, perform linkage identification, addenhancement information, perform suppression process, consolidate linkage and nonlinkage information, creating a single accurate view of the customer

Question 4

Why are standards important relative to customer interaction?

Accepted Answer

A standard method of collectin

Question 5

How does CDI enable an organization to form and sustain relationships with itscustomers?

Accepted Answer

By meticulously collecting data from mul

Question 6

A person opts out of future solicitations on the company's web site but receives a telephone solicitation from the same company the following week during dinner.Explain the dilemma and suggest ways of stopping this from recurring.

Accepted Answer

This is a Data Latency problem. The prob

Question 7

What is the purpose of defining a consumer rule priority table?

Accepted Answer

Consumer variable information (e.g. age,

Question 8

Which problem would a data integrator prefer over the other, inconsistency in data accuracy, or consistent inaccuracy?

Accepted Answer

There is no way to program for

Question 9

Give examples of consumer touch points?

Accepted Answer

POS, telephone call, web sessi

Question 10

What has changed over the last few years that made CDI more challenging?

Accepted Answer

Prior methods were defined and implement

Question 11

What are the unique requirements of CDI?

Accepted Answer

The distribution of customer data from i

Question 12

Within the context of CDI, what is a household?

Accepted Answer

Individuals with the same last

CDI is based on what three components?

Define a goal of Customer Data Integration (CDI).

Define in logical order the typical CDI steps that organizations have put into place.

Why are standards important relative to customer interaction?

How does CDI enable an organization to form and sustain relationships with itscustomers?

A person opts out of future solicitations on the company's web site but receives a telephone solicitation from the same company the following week during dinner.Explain the dilemma and suggest ways of stopping this from recurring.

What is the purpose of defining a consumer rule priority table?

Which problem would a data integrator prefer over the other, inconsistency in data accuracy, or consistent inaccuracy?

Give examples of consumer touch points?

What has changed over the last few years that made CDI more challenging?

What are the unique requirements of CDI?

Within the context of CDI, what is a household?

Principles of CRM

History and Development of CRM

Relationship Marketing and Customer Relationship Management

Organization and CRM

Technology and Data Platforms

Database and Customer Data Development

Sales Strategy and CRM

CRM, Technology, and Sales

Marketing Strategy and CRM

CRM, Marketing Automation, and Communication

CRM Program Measurement and Tools

Privacy and Ethics Considerations

The Future of CRM

Filters

Exam 5: CRM and Data Management

CDI is based on what three components?

Define a goal of Customer Data Integration (CDI).

Define in logical order the typical CDI steps that organizations have put into place.

Why are standards important relative to customer interaction?

How does CDI enable an organization to form and sustain relationships with itscustomers?

A person opts out of future solicitations on the company's web site but receives a telephone solicitation from the same company the following week during dinner.Explain the dilemma and suggest ways of stopping this from recurring.

What is the purpose of defining a consumer rule priority table?

Which problem would a data integrator prefer over the other, inconsistency in data accuracy, or consistent inaccuracy?

Give examples of consumer touch points?

What has changed over the last few years that made CDI more challenging?

What are the unique requirements of CDI?

Within the context of CDI, what is a household?

Principles of CRM

History and Development of CRM

Relationship Marketing and Customer Relationship Management

Organization and CRM

Technology and Data Platforms

Database and Customer Data Development

Sales Strategy and CRM

CRM, Technology, and Sales

Marketing Strategy and CRM

CRM, Marketing Automation, and Communication

CRM Program Measurement and Tools

Privacy and Ethics Considerations

The Future of CRM

Filters