Question 1

Which of the following statements is NOT true?

Accepted Answer

A)  Service knowledge is obtained differently than goods knowledge. 
B)  Firms that define their businesses too narrowly have developed marketing myopia. 
C)  Goods are tangible-dominant. 
D)  Service knowledge is obtained through the experience of receiving the actual service. 
E)  All the above are true. 
A)  Service knowledge is obtained differently than goods knowledge. 
B)  Firms that define their businesses too narrowly have developed marketing myopia. 
C)  Goods are tangible-dominant. 
D)  Service knowledge is obtained through the experience of receiving the actual service. 
E)  All the above are true. E

Question 2

Ranking from highest to lowest, the countries with the largest service sector employment are:

Accepted Answer

A)  United Kingdom, United States, Japan 
B)  Hong Kong, Bahamas, Israel, United Kingdom 
C)  United States, United Kingdom, Japan 
D)  United States, United Kingdom, Hong Kong 
E)  Japan, Bahamas, United States, Israel 
A)  United Kingdom, United States, Japan 
B)  Hong Kong, Bahamas, Israel, United Kingdom 
C)  United States, United Kingdom, Japan 
D)  United States, United Kingdom, Hong Kong 
E)  Japan, Bahamas, United States, Israel B

Question 3

Deeds, efforts and performances define:

Accepted Answer

A)  products 
B)  ideas 
C)  services 
D)  goods 
E)  places 
A)  products 
B)  ideas 
C)  services 
D)  goods 
E)  places C

Question 4

What approximate percentage of the United States' Gross Domestic Product is generated by the service sector?

Accepted Answer

A)  87% 
B)  77% 
C)  67% 
D)  57% 
E)  47% 
A)  87% 
B)  77% 
C)  67% 
D)  57% 
E)  47%

Question 5

The demand for services marketing knowledge has increased for all of the following reasons except:

Accepted Answer

A)  the tremendous growth in service-sector employment 
B)  increasing service-sector contributions to the world economy 
C)  the emergence of technologically based e-services 
D)  developing sustainable services marketing business practices 
E)  the decline in service sector jobs 
A)  the tremendous growth in service-sector employment 
B)  increasing service-sector contributions to the world economy 
C)  the emergence of technologically based e-services 
D)  developing sustainable services marketing business practices 
E)  the decline in service sector jobs

Question 6

Why has the demand for services marketing knowledge increased in recent years?

Accepted Answer

• The tremendous growth in the global se

Question 7

_______ results in firms that produce tangible products and overlook the service aspect of their product.

Accepted Answer

A)  Services marketing 
B)  Marketing management 
C)  Services marketing myopia 
D)  Scale of market entities 
E)  Customer experience 
A)  Services marketing 
B)  Marketing management 
C)  Services marketing myopia 
D)  Scale of market entities 
E)  Customer experience

Question 8

Economies throughout the world tend to transition from an agricultural economy to an industrial economy to a service economy. Who was the first economy in the modern world to make this transition?

Accepted Answer

A)  Hong Kong 
B)  United Stated of America 
C)  United Kingdom 
D)  Bahamas 
E)  Japan 
A)  Hong Kong 
B)  United Stated of America 
C)  United Kingdom 
D)  Bahamas 
E)  Japan

Question 9

With regards to service sector employment in the United States, which of the following statements is FALSE?

Accepted Answer

A)  Between 2002 and 2012, 65% of all jobs were service jobs. 
B)  79% of the U.S. labor force is employed in service sector jobs in the year 2009. 
C)  Between 2002 and 2012, 96% of all new jobs will be service jobs. 
D)  30% of the U.S. labor force was employed in the service sector in the year 1900. 
E)  All the above statements are false. 
A)  Between 2002 and 2012, 65% of all jobs were service jobs. 
B)  79% of the U.S. labor force is employed in service sector jobs in the year 2009. 
C)  Between 2002 and 2012, 96% of all new jobs will be service jobs. 
D)  30% of the U.S. labor force was employed in the service sector in the year 1900. 
E)  All the above statements are false.

Question 10

Discuss the service sector contributions to the world economy.

Accepted Answer

• New technology has led to considerable

Which of the following statements is NOT true?

Ranking from highest to lowest, the countries with the largest service sector employment are:

Deeds, efforts and performances define:

What approximate percentage of the United States' Gross Domestic Product is generated by the service sector?

The demand for services marketing knowledge has increased for all of the following reasons except:

Why has the demand for services marketing knowledge increased in recent years?

_______ results in firms that produce tangible products and overlook the service aspect of their product.

Economies throughout the world tend to transition from an agricultural economy to an industrial economy to a service economy. Who was the first economy in the modern world to make this transition?

With regards to service sector employment in the United States, which of the following statements is FALSE?

Discuss the service sector contributions to the world economy.

People As Strategy: Managing Service Personnel

Managing the Servicescape and Other Physical Evidence

Effective Service Promotion

Considerations for Services Pricing

Focus on Service Processes

Consumer Decision Making in Services Marketing

Unique Discrepancies Between Goods and Services

Traditional Service Supersectors and Ethical Considerations

Pulling the Pieces Together: Creating a World Class Service Culture

Strategies for Facilitating Customer Loyalty Retention

Managing Service Failures and Implementing Effective Recovery Strategies

Service Quality: Identifying and Rectifying the Gaps

The Essentials of Customer Satisfaction Measurement

People As Strategy: Managing Service Customers

Filters

Exam 1: Understanding the Sevice Experience

Which of the following statements is NOT true?

Ranking from highest to lowest, the countries with the largest service sector employment are:

Deeds, efforts and performances define:

What approximate percentage of the United States' Gross Domestic Product is generated by the service sector?

The demand for services marketing knowledge has increased for all of the following reasons except:

Why has the demand for services marketing knowledge increased in recent years?

_______ results in firms that produce tangible products and overlook the service aspect of their product.

Economies throughout the world tend to transition from an agricultural economy to an industrial economy to a service economy. Who was the first economy in the modern world to make this transition?

With regards to service sector employment in the United States, which of the following statements is FALSE?

Discuss the service sector contributions to the world economy.

People As Strategy: Managing Service Personnel

Managing the Servicescape and Other Physical Evidence

Effective Service Promotion

Considerations for Services Pricing

Focus on Service Processes

Consumer Decision Making in Services Marketing

Unique Discrepancies Between Goods and Services

Traditional Service Supersectors and Ethical Considerations

Pulling the Pieces Together: Creating a World Class Service Culture

Strategies for Facilitating Customer Loyalty Retention

Managing Service Failures and Implementing Effective Recovery Strategies

Service Quality: Identifying and Rectifying the Gaps

The Essentials of Customer Satisfaction Measurement

People As Strategy: Managing Service Customers

Filters